Radically Transparent Oktopost

Hello World! Hope you’ve been enjoying the Radically Transparent Podcast! We’re taking a short break and look forward to returning with new episodes in September 2023.

Until then, you can binge all episodes here. And naturally, if you're a marketing or sales leader and would like to be a guest on the show, please be in touch at marketing@oktopost.com.

See you in September!

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise!



In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Marketing for Mural, shares her positive outlook on AI tools like Chat GPT while emphasizing the importance of media literacy.



With over 17 years of marketing experience, she not only shares her perspective on how AI is impacting content as a whole but delves into where it plays a role in social strategy. As many social media professionals do not have formal copywriting training, these platforms can offer handy copywriting skills and different perspectives. 



Having launched 4 successful employee advocacy programs, Rhonda even breaks down what makes a winning program. She believes you must remain employee-centric and view advocacy as a means of helping your employees find relevant content that will be interesting and valuable in their feeds.



"The way I've always gone into it is how do we build a program that's going to help the business, but also help employees build themselves up professionally.”



She wraps the show by discussing the several ways she likes to measure advocacy, including total social actions, which she explains as engagements, plus all the other things. Highlighting the importance of analyzing what action is coming from the content we are putting into the world.



Hot Topics of this Episode Include:


Where AI fits in content and social media marketing
The common denominators in winning employee advocacy programs
How you should be measuring the impact of your employee advocacy efforts

In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs.

There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin, Chief Survey Master at Global Surveyz.

Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently! He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Unlike content that is high-performance and easy to create because the majority are already doing it!

As a senior marketing executive for over 20 years, Ramel shares his best-kept secrets of content marketing and creating strong surveys. He explains when and why you should launch a survey, the necessity of always including red herring questions, and the importance of starting with the end. He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey.



Hot Topics of this Episode Include:


The best-kept secrets of creating strong surveys
How to find the “content sweet spot” and create content that stands out
Why, when launching a survey, you shouldn’t start with the question but rather the story you’d like to tell

In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization.

Ken believes it's not just about selling a product–it's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers.

With his 25+ years of experience and unique background in the public, private equity, and venture capital space, Ken walks through the key aspects of successful marketing leaders. One being the ability to execute fast while being financially, strategically, and data-focused.

Stay until the end to hear how he incorporates employees to be part of the brand and encourages the wider organization to be thought leaders across social.



Hot Topics of this Episode Include:


The 3 key aspects of successful marketing leaders
Creating operating systems to create a frictionless experience between departments
The differences between operating as a private equity and being in a public company

David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy.

“One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of the slogans he uses to motivate his team and keep the needle moving forward. 

He also dives into how he is balancing the minimum effective dose to find the things that require the least amount of effort, with the greatest impact. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.

With a unique background in technology and storytelling, David even discloses what he has learned from past experiences working at Disney, what he has learned about how people process vision, and how the power of visual content can help take your content strategy to new heights. 



Hot topics of this episode include:

- Using visuals to maximize inspiration, collaboration, and insights

- Finding the minimum effective dose to define the initiatives that require the least amount of effort but will drive the maximum impact 

- A marketing leader’s best-kept secrets on motivating a team when resources are limited 

Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why YouTube should be included in their social strategy, and how Sarah is using it to be strategic with her influencer campaigns.



Throughout the episode, Sarah reveals some of Atlassian’s social strategy that is contributing to their fast-growing and impressive social presence, as well as the difference between “share of voice” and “share of mind” and where both fit into a content marketing strategy.



Hot Topics of this Episode Include:

- How Social Listening paved the way for a winning social media strategy

- Measuring the impact of social media in a product-led growth organization to prove value and keep budgets

- Why YouTube is a powerful channel for influencer marketing and why it’s often the most over-looked by B2B marketers