Radically Transparent

Oktopost
  • 0,0 (0)
  • MARKETING
  • 2 FOIS PAR MOIS

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

  1. -4 J

    How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

    Influencer marketing is not a brand play in B2B. It's a revenue engine. Host Jennifer Gutman⁠ sits down with B2B marketing leader and author Justin Levy⁠ to reveal how to architect influencer programs that drive pipeline, prove ROI, and secure lasting budget.

    30 min

  2. 12 FÉVR.

    How leading law firms stand apart with Roy Sexton

    Vedder CMO, Roy Sexton, unpacks the tension many legal leaders face: the desire to differentiate while staying within the industry’s comfort zone. He shares how a “work with the willing” mindset helps drive change from within, turning hesitation into momentum. The result is not louder marketing, but more intentional positioning that aligns culture, leadership, and brand. A thoughtful conversation for legal marketers and firm leaders ready to move from safe to standout. Looking for more insights on social media strategy for legal services? Explore how leading firms are turning social into a measurable growth channel.

    51 min

  3. 29 JANV.

    Rebranding starts with listening (AI can help), with Michael Yehoshua

    CMO of WiseStamp, Michael Yehoshua, shares why rebrands don’t fail because of bad design, but because marketers stop listening. In this episode of Radically Transparent, he explains how customer conversations became the foundation of WiseStamp’s magnificent rebrand. Michael also breaks down how AI in rebranding works best when it’s used to listen, not just create, offering a practical, customer-led approach for CMOs and brand leaders navigating rebrands or positioning shifts.

    26 min

  4. 2025-12-04

    The truth about AI readiness in B2B marketing with Shaun Ma

    Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unused data and fragmented tech stacks to unclear ownership and outdated AI habits, Shaun reveals why “plug and play” doesn’t exist in B2B and what CMOs must fix to see meaningful impact. A must-listen for leaders looking to future-proof their marketing organization.

    34 min

  5. 2025-10-28

    How to become the AI architect of your marketing organization with Archana Dhankar

    Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, unpacks what it means to be a true AI architect in B2B marketing. For any B2B marketing leader aiming to lead with confidence in an AI-first world, Archana’s message is clear: you must become the AI architect of your organization. This episode is your blueprint for getting started.

    20 min

  6. 2025-09-25

    The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat

    Gainsight’s Director of Product Marketing, Tori Jeffcoat, unpacks the future of customer experience. Discover why delivering a consistent, unified experience across every touchpoint is the ultimate goal, and how AI can be a powerful partner in achieving it.

    21 min

  7. 2025-08-21

    Transforming low-performing marketing spend into high-impact growth with Marcy Comer

    Chief Marketing Officer at Eagleview, Marcy Comer, takes the hot seat to reveal her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and an insane amount of trust.

    22 min

  8. 2025-07-31

    B2B marketing creativity that converts featuring Chelsea Lassen

    Chelsea Lassen once got a CEO recognized on Capitol Hill thanks to a TikTok strategy, and that pretty much sums up how she approaches marketing. She’s stepped into her new role as the Director of Content, Communications & Storytelling at Cority, where she’s helping the world’s most complex industries show up with clarity, character, and actual human connection. In this episode, Chelsea explores the friction between crafting unforgettable brand experiences under the constant pressure to prove ROI, especially when the magic doesn’t show up in Salesforce.

    30 min
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À propos

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Informations

  • Créateur
    Oktopost
  • Années d’activité
    2020 - 2026
  • Épisodes
    173
  • Classement
    Tout public
  • Copyright
    © Oktopost
  • Site Web de l’émission
    Radically Transparent