Joel Flory, Co-founder & CEO, VSCO | EP 122 HackToStart

Joel Flory is the co-founder & CEO of VSCO. Joel turned his passion for travel and seeing the world through photographs into a career as a professional photographer. After more than 10 years of running his own business, he and his co-founder Greg set out to build something that would fill-in the many gaps they saw in the industry. Visual Supply Company was then born in 2011. The company has evolved from a series of photography workshops, to a film emulation plugin for photoshop and illustrator, and then made the jump to mobile as a simple photo editing app in 2013, before becoming the product it is today. VSCO is now used by more than 45 million active users worldwide. While they were initially bootstrapped for the first 3 years of business, they’ve since raised over 70 million dollars to continue to build their platform and creative community. Joel joins us to share his story, what it’s been like building VSCO, why their community is incredibly important to the entire company, how they’ve grown over the years, how they approached raising money, what’s next for the platform, and much more!