100 episodes

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/

Just One Tip from Your Podcast Performance Coach Tim Wohlberg

    • Business
    • 5.0 • 6 Ratings

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/

    Want to Nail Your Podcast Guest Intro Every Time? Do This!

    Want to Nail Your Podcast Guest Intro Every Time? Do This!

    You’ve heard it before. Hopefully on someone else’s podcast…
    The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it - “Did I say your name right?...” 
    This is not a good way to start your podcast. This is not how you take care of your listener… or your guest. 
    You want to come out of the gate strong. You want to be concise and clear. You want your listeners and your guest to know that you’ve got it all taken care of. 
    So, how do you do that? How do you nail your guest intro every time? 
     
    Simple, save the start until the end. 
     
    Say what?!?
     
    Okay, if you interview guests on your podcast, think of your show as having 3 parts.
    There’s a TOP and a TAIL or a beginning and an end. 
    And in the middle, is the BODY. Or, the interview.
    The TOP of your episode might include your tease, your show intro, your hook, and your guest intro.
    The TAIL includes the takeaways, your call to action, and your signoff. 
    The BODY is your interview which does not have to start with the TOP.
    Stay with me here… you do not have to record the beginning at the beginning of the interview. 
    You can JUST record the interview. 
    And then, later you record the TOP and TAIL.
    This will make your intro and extro or top and tail even better. 
    Why? 
    Because you’ll know more about the interview once it’s done and you’ll be able to tee it up better and wrap it up and put a bow on it at the end better. 
    Only after you’ve done your interview do you have all the information to frame and position your episode to make it listener-centric.
     
    REFRAME:
    Recording your top and tail as part of the interview makes the episode about your guest. 
    Crafting it after you’ve talked to your guest let’s you reframe it, making it about your listener.
    Don’t get me wrong. I am not suggesting that you wing it and then fix it by adding a top and tail so that nobody notices how messy the middle is. 
     
    NO!
     
    You’re still going to do your research, plan your outline, come up with your questions and record the interview, but immediately after you’ve recorded your guest is when you plan out your top and tail.
    TIP: Do it while it’s fresh.
    Ask yourself:
    What were the big takeaways? What problem did you solve? What resources or tools do you have to offer your listener? Now you have context and you can bake that into the top and tail. 
     
    Crafting your TOP & TAIL after the interview will help you reinforce the value of your episode. Which will make each episode of your podcast better listening and you’ll sound more like a pro (and build that authority with ease). 
    Isn’t that what it’s all about? 
    And the bonus, you’re not wasting your guest’s time while you’re trying to get over the performance anxiety of getting their name right or lamely reading their bio from their website. 
    Oh, and you can cut out any of the crappy early stuff in the interview and bring your listener in right when the gold starts flowing. 
    I have so many clients that use this method now and they all agree that it’s easier, better for the listener and gives them so much more flexibility this way! And, it gives them the opportunity to record a compelling show intro (#34) and the perfect guest intro (#40) even if they don’t want to script the entire show (#10) .  
     
    Thank me later. Or, thank me sooner by booking a free 15-minute coaching call. I’ll give you even more to thank me for. 
     
    I recently had a free coaching call with a podcaster named Jono and he said it was the best 15 minutes of his day because I answered his questions, gave him a strategy to follow and even helped him rethink his way of thinking around his podcast so he could make it stronger. 
     
    Click here to book your own 15-minute coaching call.



    Listen to more 5-minute episodes, explore my resources and check out my coachin

    • 7 min
    How to Make Your Podcast Better in the New Year

    How to Make Your Podcast Better in the New Year

    What would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast. 
    You want results, right? 
    Okay, then let’s get into it. 
    I released this episode right before the end of 2021… but don’t lump me in with all of those ‘new year's resolutions’ types. That ain’t me. 
    But, I will admit. This time of year does serve as a good reminder to reflect on what you’ve done so that you can revamp and get the results you’re looking for. 
    In this episode of Just One Tip, I’m sharing my top 3 (okay 4, since you’re counting) tools for reflecting on how your show is doing. And, by ‘how your show is doing’ I mean, how well your show is delivering on your specific KPIs. If you’re going after audience growth, how are your downloads? If you want to develop loyal fans, how’s your engagement? What about leads? Traffic to your website? Invites to speak? Sales? Offers of unconditional love… look, I don’t know what you’re going for here… so judge for yourself. Look at yourself. That’s why it's called reflecting!
    Here’s how I CAN help. Here are my top 3 key things you should be reflecting on about your podcast so you can get results. 
    1. Check Your Stats for Traction. There are four places I like to look to determine which shows had the best traction: 
    Titles (which titles generated the highest plays) Topics (what were listeners loving) Time (what length of show generated the most plays) Talked About (which episodes were the most shared). These four things will help you determine what you should be doing more of in the new year.  BONUS: There are a lot of SEO tools you can use to help you determine which shows drive the biggest results but one simple option we like to use is Google Search Console. This helps us understand the keywords that are working in delivering new listeners to the website (and podcast).  2. Customers and Clients. If you’re podcasting for your business, then reviewing your clients for the past 12 months can really help you align your podcast… or re-align it as the case may be. Do you know who you want to be talking to (and is it who’s showing up)? Take a look at your client list. 
    If they’re just the kind of clients you want to attract? Keep doing what you’re doing.  If they’re not the kind of clients you want, adjust your content accordingly. If they’re finding you through your podcast, hiring you because of the podcast, or see your podcast as proof that you know what the hell you’re talking about, HUZZAH, your podcast is working. If your podcast is not attracting clients, building authority or serving as social proof… you need to revisit what you’re doing! 3. You. Yes, it’s time to check in on you. Ask yourself, ‘how you doin?’ This is especially true if you’ve been podcasting for a while. Are you showing up 100% for every episode? Is the passion still there? Are you doing everything you can to serve your listener? Are you letting little things slip (Oops, I was talking into the wrong mic, oh well… good enough)? You might want to actually listen to a few episodes for this reflective exercise. 
     
    Now, here’s the hard part. It can be hard to objectively reflect on your own podcast. I mean, you’re in it. It’s your blood, sweat, and tears. It’s your baby. That’s why I offer my free 15-minute coaching calls. I can be the truth-teller you need to hear. I can hold up that mirror. I can help you see what’s right in front of you so you can get out of that rut and get the results your looking for (and your business needs) from your podcast. 
    Yep, that’s reflecting tip #4. ME. All you have to do is click here to access my calendar and book your free 15 minute coaching call. More clarity is just a click away, book your free 15-minute coaching call in the show notes of this episode or by going to podcastperformancecoach.com.
    Let’s get you set up for success with

    • 8 min
    The Top 5 Ways to Pack Your Podcast with Great Content

    The Top 5 Ways to Pack Your Podcast with Great Content

    Do you want a podcast that is so great your listeners can’t wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or buy your stuff? 
    If you said yes, then your podcast content can’t suck. And also, your podcast actually has to have content! Ain’t nobody got time for a fluff-filled, ego-driven, self-serving podcast. No. Body. 
    Luckily, I’m sharing my top 5 ways to pack your podcast with great content as the last part of a 4-part series to make your podcast better (check out the other episodes on marketing, performance and tech).
    Here are my top 5 tips (in no particular order) for making sure your podcast content doesn’t suck:
     
    Align Content with Your Brand. You're an expert in something, right. Or at least somewhat talented at what you do for a living? Make sure that your content showcases this. You want it to support your business authority building, be on brand, and be of extreme value (or at least interest) to your ideal customer. Remember, your ideal customer is also your ideal listener who becomes your ideal customer… Have a Takeaway. No, not fish and chips. I’m talking about valuable nuggets of information that your ideal listener can either use right away, take an action on, or at least share with others to feel super smart and in the know. When you give your listener something to take away from the podcast you literally extend your podcast beyond the listening time. And, if you’ve followed tip #1, that’s going to be good for them and for your business.  Prepare your Guest for Success. If you have guests on your show, help them have a good performance and provide good content. Let them in on a few key things: the topic of the show, who you serve (who’s listening) and what they need from the guest, as well as the basic outline of the conversation. If you’re clear about what you expect they are way more likely to show up and deliver the goods for your listener.  Stay On Topic! Your show is about something. You’re not Jerry Seinfeld. So, stick to the thing your show is about. Stay in your lane. For example, if your show is about cat agility training don’t suddenly show up with an episode about how to raise a bearded dragon. It might be interesting but that is not what your show is about! Consistency. There are so many things to be consistent about if you want to win at podcasting and that includes your valuable content and how you deliver it. A consistent format and structure will help your listener feel like they’re home when they hit play on each episode. You want (and need) them to trust that you're going to give them what they need and how they need it each time.   
    Your content is so much more than how you fill the minutes of your show. It’s how you build a relationship with your audience. It’s how you help them know, like, and trust you. It’s also how you become known as their trusted source for that thing you do and how they will start to think of your brand or business (and only yours) the next time they think about that thing you do. 
     
    Don’t short change your listener on content. 
     
    If you’re struggling to deliver good content or you haven’t started your podcast and you want a solid content plan, take advantage of my free 15-minute coaching session. Click the link and get on my calendar before you crappy content sinks this damn ship!
    Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
    Got a Question? Contact me:
    https://podcastperformancecoach.com/contact/

    • 6 min
    The 5 Best Tech Tips for a Better Podcast

    The 5 Best Tech Tips for a Better Podcast

    In the past few years, starting a podcast has never been easier. That’s a problem. You say, starting a podcast may be easy but sounding good, well, that takes a bit more effort. 
    And so, we now have a giant steaming pile of crap sounding podcasts. Is yours one of them? More importantly, is your ‘it’s so easy to start’ podcast hurting your brand because you haven’t learned how to actually use that equipment you use to abuse to cobble together your show? 
    Okay, okay. I’ll take it easy on you. Good on you for going for it and getting your show out there. Now, let’s fix it before it does some real damage to your reputation and brand! I mean, do you really think someone is going to want to work with you after you assault their eardrums? 
    Oh, right. Be nice. Okay. How about this? How about if I share my top 5 tech tips to help you sound like the authority you want to be? 
     
    Top 5 Best Tech Tips for Podcasting



    1. Get a Microphone and Headphones.
    You’re not a podcaster if you don’t have a microphone. I said it. It’s the one and only piece of equipment you need to have to be a podcaster. If you want to be taken seriously, I’d also be getting the proper pop screen or wind sock to go along with it to reduce your plosives, a proper mic stand so you’re not handholding your mic, maybe that looks like a boom arm and you also want a decent set of headphones. Not earbuds. Wired headphones you can put over your ears so you can hear the REAL quality of your show. The background noise, your lip smacking, your guest’s dog breathing on their lap (this is a real thing I heard on a podcast once!). Want some advice on equipment? Pop over to my resources page for what I recommend. 
     
    2. Learn Good Mic Technique
    Expensive microphones don’t fix poor technique. Production rule #1 -- shit in is shit out. So, now that you’ve got a mic, you need to know how to use that microphone. I see so many podcasters on YouTube using their mics wrong. They’re literally talking into the wrong part of the mic. You can sound incredible with a $100 mic that you use properly with good mic technique and an ideal environment. Your hollow, thin, echoey audio is not your mic’s fault. You may just need to make a few adjustments in how and where you record. 
     
    3. Use the Right Software (and Practice)
    If it’s just you and you want a free editing program I suggest using Audacity. It likely has more tools than you’ll ever use if you’ve got clean audio going into it. Remember, you will get better at editing if you stick with and continue to use whatever software you pick. If you interview people on your show, you have a few options (pop over to my resources page to see the recording platforms I recommend). If you’re still using Zoom consider upgrading. There are way better options that provide studio-like audio quality. And the great thing about these platforms is that you have the video option too. It’s nice to be able to see your guest for a more personal conversation and you can also grab a short video clip for an episode promo. Which reminds me, check out my Top 5 Podcast Marketing Tips too.
     
    4. Get Professional Help
    You’re a smart cookie. You can figure all of this out… but should you? So often entrepreneurs get caught up in learning everything that they lose track of how much time they are stealing away from their business, clients, or family. Yes, one of my top 5 tips for better tech is to hire someone who already knows what they’re doing. You can hire an editor, a producer, or even someone to help out with the promotion of your show. You will still have to master tips #1 and #2, but life will get a lot better (and your show will sound a lot better) if you back away slowly from the rest. 
     
    5. TEST
    For the love of Sam. Test. Test your audio, and test your guest’s audio. It takes less than 60 seconds and you could save a whole lot of grief. Let me paint a picture for you - you have an i

    • 8 min
    The Top 5 Ways to Improve Podcast Performance

    The Top 5 Ways to Improve Podcast Performance

    You’ve got a great show idea, valuable information to share or insightful guests to interview but your show isn’t quite up to the caliber of your brand. You need a performance overhaul!
    Good news, I’m sharing my top 5 tips for improving your podcast performance as part of this 4-part series (check out the first in the series on the top 5 tips for marketing your podcast). 
    If you’re going to market your podcast, and your podcast is all about showcasing your expertise and driving interest in your brand then you better make damn sure you sound good. 
    Without further blah blah blahing, here are my top 5 tips to make you a better podcaster :
     
    Stand Up! One of the biggest problems with many podcaster’s performances is that they sound half asleep. Which translates to bored and boring. You want to sound comfortable behind the mic but not like you’re snuggled up on the couch! Get up and give us some energy. You need to show up behind the mic and that might mean dressing up (even though I don’t often condone pants, dressing up might get you in the right professional mindset), bring some energy and entertain your listener.  Add 10%. Imagine that there is a little gremlin inside your mic that is stealing your energy. Robbing your personality. Pilfering your enthusiasm. But, he just takes 10% and the only way to get back to full strength is to add that 10% back into your performance. And would it kill you to smile? Inject More YOU. I can’t see you so it’s harder for me to get to know you. This means that you have to make a concerted effort to add a little more of you in the mix. Show up authentically, don’t water down your personality (or create an entirely new personality), and let us into your real world. A great way to inject a bit more of yourself in your performance is to remember to add in personal stories and tell them the way you would around a dinner table. These can serve as analogies or examples but they also give the listener a bit of a window into your world. Just keep them short - remember the show is not about you! Be Present During Interviews. I can’t tell you how much steam comes out of my ears when I hear a podcast announce the next question after as they completely ignore what their guest has just said. You know what I mean… “so that’s how I ended up face to face with a lion”. “Right. Interesting. So my next question is what’s your favorite color?” Stay in the conversation. Be present. Ask the question every single listener wants you to ask! Follow your outline, sure, but don’t sacrifice the actual conversation to do it.  Don’t start at the beginning. If you want to grab the attention of your listener and your guest, don’t come out of the gate with a ho-hum question like “tell us about yourself” (which isn’t even a question) or why did you write this book?  Find a nugget, something unique to start the conversation with (um that means prep) but when you can capture everyone’s attention with a unique talking point or question, then we’re all in! You can always come back to how they started their career later. Start strong and that doesn’t always mean at the beginning. Represent! Being a good host (just like at a dinner party) is important. You want to take care of your listener. Don’t assume your listener knows a damn thing. Leave no one behind. If your guest is getting into the weeds with some technical jargon, or an unfamiliar industry term,  jump in and say, “what’s that?” Or “explain that is for my listener”. This little move keeps your listener in the conversation because once they don’t know what you or your guest are talking anymore, they lose context and you lose a listener. And it’s okay to mention or talk to your listener too. They’re expecting it. Acknowledge them and represent them when speaking to your guest. That’s your job (they’ll love you for it). This is listener centric podcasting.  
    If you want to be a

    • 6 min
    My Top 5 Podcast Marketing Tips to Grow Your Audience

    My Top 5 Podcast Marketing Tips to Grow Your Audience

    So, the whole build it and they will come podcasting approach hasn’t quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you’re going to have to put some signals out if you want to be found. 
    And that means marketing! It’s one of the key elements of podcasting that I focus on even though a lot of podcasters think it has nothing to do with podcasting. 
    I disagree. If you don’t market your podcast, you won’t have listeners. If you don’t have listeners, you’re not a podcaster. There. I said it. 
    And, if you are podcasting for your business, as in, to grow your authority, then you absolutely need to be marketing your podcast or you are going to get a seriously negative ROI. 
    The good news is that there are a lot of fun and effective ways to market your podcast. 
    I’ve covered a lot of them in past episodes but in this episode, I’m bringing you my top 5 marketing tips for podcasters. It’s all part of my 4-part series with my top 5 tips on marketing, performance, tech, and content for podcasters. (This is part one of four so if you haven’t subscribed yet, you better do it now so you don’t miss out on this series). 
     
    Here are my top tips for moving the needle with your podcast marketing:
     
    Other People’s Podcasts. Here’s an obvious statement: podcast listeners listen to podcasts. In other words, your future podcast listeners are already listening to other people’s podcasts. So, if you want to find more podcast listeners, get yourself where they are (hint: other people’s podcasts). Hands down being a guest is one of the best ways to increase exposure for your show and grow your audience fast. BUT, you gotta be strategic about it. You sharing your genius with people who don’t care about what you talk about is not going to gain you listeners. Focus on podcasts that talk to the same people you want to attract. And, make sure you deliver! The other host will be grateful and you’re way more likely to gain listeners if you give them something they really need. Sharing is (Still) Caring. This is going to be the least shocking marketing tip of the decade. Do social media. Make sure you are using social media to promote your show but also, make sure that you are creating an opportunity for your listeners to connect with you and engage with you (ahem, that’s the social part of social media). If you hate social media, hire someone who doesn’t. It’s still going to be one of the best ways to grow your audience - especially if you focus your efforts to where your ideal listener is already hanging out. Be Findable. I’m not going to take you down the SEO rabbit hole but you do need to have enough of an online presence for people to find you and your podcast. Being on the podcast platform is not enough. I repeat. Just being on 10 podcast platforms is not going to do the trick. So, get yourself a podcast website or, better yet, add your podcast to your website and make sure you are doing all of the things you need to do to be found by search engines. You know, great show notes, an SEO rich title, and maybe some backlinks too (see tip #1). This can take some time to establish so start now if you’re not already doing this.  Get on YouTube. I know what you’re thinking...Blasphemy! Put aside your video-judgement and hear me out. There is one undeniable fact that you need to consider - YouTube is the second largest search engine on the internet. If you want to increase the number of people who discover you, get on YouTube. Now, I’m not suggesting that you have to start cranking out Steven Speilberg level productions. You can get by with a simple wave form and your background. If you want to step it up a notch, create a promo or other video content to support your podcast. And remember, YouTube is also a social media platform so don’t forget to engage in the comments. Marketing Funnels. Hold it. Now hold it!  I don’t want to lose you. I can already he

    • 6 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

wadepaterson12 ,

A huge help

I’m so glad I listened to Tim’s episodes before jumping into the world of podcasting. I binge-listened to most of this series, and it prepared me for issues I otherwise wouldn’t have had a solution for. Thanks, Tim!

keppler04 ,

So insanely helpful

I discovered this podcast roughly 4 months ago.
I was looking to start a podcast and really wasn’t sure. Tim has provided the knowledge I need and after my 15 minute coaching session, I’m ready to take on the world of podcasting! Thanks Skip!

Jamie Irvine ,

Incredible, A Must Listen

As a podcaster I can’t express how much I appreciate Tim and Just the Tip. I binged listener to all the episodes and now I am in the process of going back and carefully listening to each episode again and taking action.

It has transformed my podcasts.

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