Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/
How to Tap Into the Power of Storytelling in Your Podcast
Transform your podcast from 'meh' to 'mind-blowing' with the power of storytelling!
Dive into the magic of classic storytelling in this episode and discover how to captivate your audience, build connections, and make your podcast unforgettable.
In a world saturated with podcasts, standing out is crucial. It's not just about information; it's about the connection you forge with your audience. Stories are the key to achieving that connection and leaving a lasting impression.
In episode 107, I shared the science behind storytelling, exploring its ability to deepen connections and enhance memorability. Take a journey into the back library and give it a listen to uncover the secrets.
Episode 108 further enriches your storytelling arsenal by exploring different types of stories you can incorporate into your podcast. Dust off that episode and unearth valuable insights.
Now, let's unleash the power of classic storytelling. No more monotone facts; we want your audience on the edge of their seats, eagerly anticipating your every syllable.
Here are the essential parts of a compelling story:
1. **Set the Stage:**
- Describe the setting, transporting your listener to the heart of the story. Create an atmosphere that hooks them instantly.
2. **Create a Connection with the Characters:**
- Make your audience care about the main characters, including yourself. Foster a connection by revealing shared traits and experiences.
3. **Build Tension with Conflict:**
- Every great story needs tension. What conflict drives the narrative? Why is the character embarking on a journey?
- Take your listeners to the crux of the story. Describe the turning point, the climax, and the aha moment where resolution begins to unfold.
5. **Bring it Home, Baby!:**
- Conclude your story with a resolution. Whether it's a happy ending or a lesson learned, reveal the reason behind the story and connect it to your podcast, business, or offer.
Bonus Tip: Infuse emotion and energy throughout your story. Pizzazz is the secret sauce to making your storytelling truly come alive. Play with pacing, leverage the power of the pause, and add drama through volume adjustments or changes in proximity to the mic.
Remember, your storytelling style is as crucial as the story's components. Develop your unique style, surprise your listeners, and make your stories truly memorable.
If you're hungry for more than just quick tips, check out my Podcast Tune-up program. Let's work together to transform your podcast into a marketing machine. Grab your free 15-minute coaching session [here](insert-link).
Tune in, turn up the storytelling magic, and let's make your podcast an irresistible experience for your ideal clients!
More Storytelling Episodes:
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196 How to Benefit the Most from Podcast Guest Exchanges
Podcast guest exchanges can be a powerful marketing strategy — when done right. You've probably heard about the benefits of exchanging guest appearances, but let's face it, it's not always smooth sailing. In this episode, I guide you through the intricacies so you can optimize guest exchange opportunities, without wasting your precious time.
So, what exactly is a podcast guest exchange? It's when you invite someone to your show, and they reciprocate by inviting you to be on their show. It's a mutual sharing of audiences. But beware, not all exchanges are a match made in heaven. Here are a few mismatches to watch out for.
Mismatch Flag #1: Ensure your guest exchange brings value to your audience. Your audience is your currency, so don't jeopardize their trust by featuring someone who doesn't have something of value to offer them.
Mismatch Flag #2: Consider if the other show's audience aligns with your content. It's a two-way street – make sure you can provide value to their audience, as well.
Mismatch Flag #3: Evaluate the quality and size of the other podcast. Yes, this is a tiny bit of podcast snobbery but if you don't have all the time in the world then this is important. A significant audience gap or a mismatch in niche and quality could impact the success of the exchange.
If there aren't any mismatch flags then here are a few more tips to get the most out of the guest exchange.
Before you dive in, define your goals. Are you looking to grow your audience, leverage someone else's authority, or align with a specific niche? Knowing your objectives will help you assess each offer strategically.
Remember, not every proposed exchange has to be reciprocal. If it doesn't align with your goals, it's okay to decline.
Be clear on expectations, especially around promotion, to ensure a fair and balanced collaboration.
And here's a pro tip: clarity in communication, including email correspondence, is key. Whether you're pitching or receiving requests, setting expectations upfront ensures a successful exchange.
The key to satisfying guest swapping is going in with open wide eyes, having a clear goal, and a discerning mindset. Your podcast is your brand, and you don't want to compromise it just to get on more shows.
You don't have to say yes to every opportunity; prioritize quality over quantity.
If you found this tip valuable, hit that follow or subscribe button. It lets me know you're serious about podcasting.
And if you're podcasting for your business or considering starting one, check out my coaching packages to kickstart or revamp your show. Visit my website for all the details or book a free coaching call.
FREE PODCAST COACHING CALL
Your Podcast's Critical First Impression (and How to Nail It)
Will your listener's first impression of your podcast also be their last? You only get one chance for a first impression.
**The Listener's Journey: It Starts Before They Press Play**
Your listener's journey kicks off long before they even hit that play button. They're on a quest, seeking an expert or a solution to their specific problem. They're turning to platforms like Google, YouTube, and, of course, podcasts. It's the same way most of my clients find their way to me when they're ready to launch a show or make their existing podcast even better. Your potential audience is out there, searching for content that can address the very challenges your business solves. The question is, will they find you?
**The Gift of a New Perspective - My Listener Journey**
I recently celebrated my 50th birthday and decided it was time for a health checkup. High cholesterol runs in my family, and I was determined to explore alternatives before resorting to medication. So, I did what any curious person would do – I started my research journey. I'm sharing my firsthand experience navigating the world of cholesterol experts through various podcasts, both individual episodes and longer-running series.
**The Good, the Bad, and the AI-Generated**
My search revealed a spectrum of podcast options. As I explored, I couldn't help but put myself in the shoes of a listener actively searching for a podcast. Some of these podcasts turned out to be AI-generated, even AI-hosted. Frankly, they were quite underwhelming. From robots defining cholesterol to incoherent synthetic voices, it was far from the quality content I was seeking. There were also human-hosted podcasts that promised more episodes but ended up as one-off endeavors, leaving me with a sense of disappointment and frustration. A bad first impression is often the last impression.
**Long-Lasting Shows: Titles Tell the Tale**
I decided to give longer-lasting podcasts a chance, sifting through their episode titles and descriptions. What I discovered was that these elements revealed a lot about the show's stance on medication, hidden agendas, and their overall approach. This process solidified the concepts I've discussed on this podcast about the listener's journey.
**The Listener Journey is Not Linear**
The key takeaway here is that podcast listeners don't follow a linear path. They won't necessarily start with episode one and work their way through sequentially. Until they get to know, like, and trust you, they'll cherry-pick content based on their immediate interests. This is why your podcast library should be a treasure trove of valuable, relevant content that caters to their needs and establishes you as the go-to authority for solving their problems.
**Step into Your Listener's Shoes**
As a podcaster, you can harness the power of my experiences as a listener embarking on a quest to solve a new problem. The key is to put yourself in your listener's shoes. Imagine the circumstances that trigger their search for your expertise. What keywords are they entering into their search bar on Google, Bing, or their favorite podcast platform? The ultimate goal: be discoverable, the first step to winning over your audience.
**Master That First Impression**
Once your potential listener finds you, it's essential to make a strong first impression. Consider the artwork, the podcast's description, and the episode titles. Do they accurately represent what you have to offer? Does your podcast library feel cohesive and demonstrate your expertise? Remember, you might not get a second chance to make a lasting impression.
**Respect Their Time and Don't Sound Like Junk**
When your listener presses play, it's make or break time. As a listener, I'm not only assessing the content but also the audio quality. More importantly, I'm looking for hosts who respect my time. Podcast listeners have certain standards, and they expect you to deliver valuable content efficiently.
**Would You Pass My Test?**
194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)
I have 5 key tips on how you master your microphone and make your show sound even better.
Sorry if this bruises your ego but they're probably multitasking while listening to your podcast. They could be doing household chores, walking the dog, or commuting. If they have to strain to hear what you're saying, your podcast instantly becomes annoying. Was that your goal? No, no it wasn't. So, let's stop annoying your listener and give them the sound quality they deserve!
In this episode, I break down the top 5 mistakes podcasters make with their microphones and, most importantly, how to correct them.
Mistake number 1: Using wireless mics. I'll tell you upfront; it's a no-go for professional podcasting. But you don't need to break the bank on a fancy microphone. All we're aiming for is clean and clear audio quality, and an $80 Dynamic USB mic does the job. Dynamic mics are more forgiving and perfect for podcasting. I recommend starting with a Samson QU2 or the Audio-Technica ATR 2100. The key is that they are wired into your recording device.
Mistake number 2: Using your microphone incorrectly. Different microphones require different techniques. You must know what kind of mic you have and how to use it. Mic placement is critical, so much, it was my FIRST EPISODE and you can find more information on this in my YouTube videos.
Mistake number 3: Not using a pop filter. Those plosives and breathiness can be real show-stoppers. Think about your listeners using earbuds or noise-canceling headphones; every 'P' you pop feels like a punch to the ear. Invest in a pop screen or a foam muff for your microphone, or better yet, get both!
Mistake number 4: not paying attention to your microphone settings. If you ignore this, you might end up recording with the laptop's onboard mic, and that's brutal. Test, for the love of podcast gods, test! Here's how a pen can help: https://podcastperformancecoach.com/124-three-reasons-great-podcasters-want-to-have-a-pen-handy/
Mistake number 5: Not being mic-aware. You don't want to drift away from the mic as you record. Pay attention to your microphone's placement. Know where the mic is in relation to your mouth. Check out episode 166 for more: https://podcastperformancecoach.com/166-how-to-avoid-the-annoying-podcast-mic-fade/
And remember, these 5 mistakes apply to your guests too. It's YOUR job to make sure they know how to use their microphones correctly. Listen to how they sound, test, and guide them before hitting the record button. If they drift off or start to sound off, pause the interview and fix it. Don't make your listeners choose between annoyance and not listening.
Do your listeners a favor and care about their listening experience. It will make you sound better and increase the chances that they become fans and customers. Your authority and credibility are on the line.
So, make sure you use the right microphone, learn how to use it correctly, including using a pop screen, test it every time, and stay mic-aware. Make sure your guests adhere to the same standards. There's no excuse for putting your listener in a position where they have to decide between not listening or being annoyed by your poor audio quality.
If you feel like your show could sound better but you're not sure what needs to be addressed, I can help in less than 15 minutes. I could probably troubleshoot your issue in 15 seconds. But I'll give you the full 15 minutes or more when you take me up on my FREE podcast Coaching call. Let's get you sounding like a pro.
Get on my Calendar:
5 Content Hacks So You Never Run Out of Podcast Episode Topics
Have you ever thought 'I'm going to run out of podcast topics!'?
Maybe it's kept you from launching a podcast?
Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play!
In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Making your podcast a major marketing powerhouse.
Here's the thing: If you're using your podcast to build authority, you don't need 200 diverse topics. In fact, you shouldn't. It's tempting to showcase the vastness of your knowledge, but that doesn't serve your listeners or business. If you want to be the authority on a topic and the solution to someone's problem then dive deep into what your audience seeks.
Want to keep things fresh while consistently delivering on your core competency? Here's my approach:
1. Analogies: Like how Geraldine Carter used a Rubik's Cube to explain a core concept, refreshing analogies make old content feel new. Hit play to learn more.
2. Real-world examples: Share client stories or case studies. They're powerful and breathe new life into your main messages.
3. Perspective shift: Rotate your idea, and inspect it from different angles, even from the misunderstood viewpoints.
4. Lists: Break down ideas into list formats; each list item can be a new episode! Oh, and so can the list itself. And, the list items can also have lists. And so on, and so on...
5. Conversations: Invite guests to share their perspectives. Your client's experiences can also rejuvenate ideas shared in past episodes.
Your podcast shouldn't be about constantly sharing new topics. It's about revisiting core ones with a fresh take. Your message stays consistent, and every new listener gets a chance to engage with your core insights. Remember, for some, it might take multiple episodes to truly grasp your message. When they do, they'll realize how invaluable your insights are.
Don't fret about constantly innovating topics. Revamp and revitalize your core ones. Your audience will appreciate it, and your business will flourish.
Get on my calendar for a FREE PODCAST COACHING CALL
or book here:
192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase
Want a podcast that builds authority? Make it relatable. In this episode, I share a simple phrase that can do just that.
If your podcast aims to boost your authority and business, I get it... but what about your listeners?
Unlocking Relatability: The Key to Building Authority
You're definitely a smarty pants - an expert, a thought leader. But here's the snag: Many podcasters alienate their audience, talking over their heads and eroding trust. Let's cut that out.
Discover the Relatability Magic Phrase
In this episode, I unveil a simple phrase that amps up your relatability factor by making your ideas crystal clear. Here it is: "This might look like..."
You can also explore 'This might feel like...' or 'It might sound like...' Whichever phrase you use, you then, follow it up with a list of examples, an anecdote, a client success story, or even a hypothetical story.
Put it to Work
Imagine you've just shared your brilliant idea or sparkling new concept. But your listeners are scratching their heads and maybe tuning out. They need relatability. They need to understand it the way you do but they're not as experienced as you (that's why they listen to you!). Paint a vivid picture using the magic phrase. Analogies, stories, or personal journey moments – it's your ticket to engagement.
Engaging Minds, Not Just Ears
With this approach, listeners don't just listen; they actively picture themselves applying your wisdom. Your podcast becomes sticky, and your name comes to mind when they need help. That's authority, baby!
Bonus: Listener-Centric Goodness
Listener-centric podcasting is the secret sauce for building strong relationships and authority. It's about your impact, not just information.
Ready for a Relatability Rehab?
As a coach, business owner, or service provider, your content's value lies in impact. A listener-centric approach is your game-changer. Let's work together to amplify your impact, improve ROI, and convert with ease. I've got you covered.
Working together might look like reviewing, repositioning, and improving with the Podcast Tune-Up or building a custom podcast with Concept to Casting. Both programs include personal coaching and a proven path to a relatable, business-serving podcast.
Book Your Free Podcast Coaching Session
Let's turn your podcast into a marketing machine. Relatability and listener-centric podcasting are the game-changes. It's not just what you know; it's how you share it. If you want help making this shift, book your call by clicking the big orange button on my website.
Get on my Calendar!
So very helpful!
Tim absolutely knows what he’s talking about! I’m a fan of his show *and* a client- he’s coached me to getting my own show live! It’s a project I’m very proud of and know it would have never been possible without his expertise.
A huge help
I’m so glad I listened to Tim’s episodes before jumping into the world of podcasting. I binge-listened to most of this series, and it prepared me for issues I otherwise wouldn’t have had a solution for. Thanks, Tim!
So insanely helpful
I discovered this podcast roughly 4 months ago.
I was looking to start a podcast and really wasn’t sure. Tim has provided the knowledge I need and after my 15 minute coaching session, I’m ready to take on the world of podcasting! Thanks Skip!