LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship Rana Mouawad

If in the midst of frustration, you asked yourself any of these questions:



Why is a "popular" guide not giving me the branding solutions I'm looking for?

What is at the heart of a brand?

How important is the brand story to my brand?

Why are big companies trying to put on a personal "face"?

Do I need to control the narrative and build my personal brand?

How do I know what is "wrong" with my brand?



Then this episode is for you.



I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand

There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.



The valuable potential within a company's workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company's success.



In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.

Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market?



In this episode, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today's ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.

If I told you that your personal brand can

- Serve you like a backstage pass to better opportunities in life and business

- It’s your key to sharing your voice

- It helps you connect with the right crowd

- It supports in building a sustainable business

- It helps in your career advancement

Would you still struggle in believing that your personal brand requires your focus to build?



This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle.



I share the most common pitfalls that I see on repeat in the episode. Please go have a listen and do come back and share any other struggles have you experienced that was not covered in the episode. Let's share experience for the benefit of this amazing community!

Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.



In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.

If you’re planning a launch, listen-up!



Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product.  Or it could be a small launch like a holiday promotion or a discount offer…



Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.



In this episode, we shed the light on some mistakes that you could avoid during a launch to maximize its success potential. In addition, we also cover the significant advantages for professionals and thought leaders to consider and plan launches as part of their communications strategy.