10 episodes

Your weekly dose of personal branding, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.

LET'S MAKE WAVES with Rana Mouawad Rana Mouawad

    • Business
    • 5.0 • 1 Rating

Your weekly dose of personal branding, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.

    #39: On-Point Brand Messaging Helps Push Sales

    #39: On-Point Brand Messaging Helps Push Sales

    In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.

    • 11 min
    #38: Personal Brand Resolutions: Mistakes to Avoid in 2022

    #38: Personal Brand Resolutions: Mistakes to Avoid in 2022

    As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.

    • 15 min
    #37: How do you Position yourself in a Competitive Market?

    #37: How do you Position yourself in a Competitive Market?

    Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.

    • 6 min
    #36: Kickstarting your Referral Program

    #36: Kickstarting your Referral Program

    What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.

    • 10 min
    #35: 15 Lessons I Learnt from my 15 Years at Corporate

    #35: 15 Lessons I Learnt from my 15 Years at Corporate

    In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.

    • 43 min
    #34: 10 Tips to Working with Influencers as a Small Business

    #34: 10 Tips to Working with Influencers as a Small Business

    In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility... all while reaching more new audiences. Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets.

    • 23 min

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