Lit & Lucid™ Cannabis Podcast Lit & Lucid

Welcome to the final episode of Season 16! Joining us is Caroline Yeh, CEO & Co-Founder of TSUMo Snacks. TSUMo is a savory edible company in CA known for its munchable cannabis-infused salty snacks offering some flavor profiles like fiery hot crunchers, salsa verde tortilla rounds and more.

Caroline shares more about her background in the cannabis industry and how those experiences led her to TSUMo Snacks. We learn more about this salty edible line that is sure to make consumers excited! I mean who doesn't want to try a bag of infused chips?

Caroline tells us more about their flavor offerings, how they infused the chips, and more on what's to come for TSUMo. They also recently released a 100mg bag offering a fun and sessionable snacking experiences for cannabis enthusiasts.

If you are in California check this brand out


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Tune in to E.168 ft. Steve Morigee, Olio’s Original Extraction Expert. Olio is an industry leader in cannabis extract innovation, crafting products of the highest quality since 2016. They specialize in both butane and solventless extraction to create beautiful, clean and potent concentrates that consumers have known to love.

Steve shares more about his background in the cannabis industry and how he got started working at Olio. We learn more about Olio's mission including their commitment to clean concentrates with a strong understanding of the cannabis culture here in Colorado.

Recently they launched their first edible line in collaboration with Day Three Labs pharma-grade technology. These live edibles are made with live rosin and offer all-natural ingredients. Steve provides insight into how these live rosin edibles came to be including extensive R&D and consumer research. We also learn more about Day Three Lab's innovative technology that was utilized to create this unique experience.

If you are a lover of Olio you will love these live rosin edibles. You can find them in select Colorado locations with more drops coming soon!


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On today's episode of Lit & Lucid is Darnell Smith, Founder & CEO of MXXN. Pronounced "moon" MXXN, is a non-alcoholic, cannabis-infused spirits brand that is evolving today’s cocktail culture.

Darnell shares more about his professional background and how his experience working with companies like Diageo and Pernod Ricard, where he focused on innovation and commercialization, that provided him with the insight needed to create an infused beverage.

We learn more about MXXN's offerings which currently include Kentucky Oak, Jalisco Agave, and London Dry which are meant to mimimic some of your favorite spirits. We chat in-depth about the benefits of having a cannabis-infused mixer available to those who would like to be part of the social scene without the need to consume alcohol.

While the infused beverage market is becoming more popular, Darnell was candid with us about some of the difficulties his brand has faced when pitching the product to dispensaries. We all agree that with more time and education this product is sure to be a mega hit across California as well as in the legal states that are including social consumption lounges in their legalization model.

NY, CO, NV, MI and beyond stay tuned! MXXN may be looking to make a drop in your state soon.


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Joining us today is Kris Walker, President and Chief Commercial Officer at Hoodie Analytics. Hoodie Analytics is a U.S. based cannabis data and technology firm that delivers insights into market performance and competitive intelligence.Hoodie tracks over 3.5MM daily unique offers in over 8,000+ dispensaries in the US and Canada, making Hoodie the largest and most impactful platform in cannabis for leading sales metrics such as pricing, promotion, stocking status, distribution and share of shelf.

Kris shares with us more about his background and how his professional experience working at Nielsen, S&P 500 firm, led him to Hoodie Analytics. We learn more about the problems Hoodie solves for the cannabis industry such as product distribution and stock levels for brands and dispensaries, as well as providing valuable data on competitive pricing analysis.

They also have a consumer facing database, Ask Hoodie, that allows you to search via a specific product to determine which dispensary you can find it in stock. Kris shares with us more about the innovation to come in terms of cannabis data and how Hoodie plans on growing in the future.

Tune in to Episode 167 to learn more to learn about Hoodie Analytics!


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Tune in to E.165 ft. Ron Gershoni, Co-Founder and CEO of Jetty Extracts. Since 2013, Jetty Extracts has been a California-based producer of high-quality cannabis extracts and pioneer of clean vape technology. Backed by award-winning technology, Jetty has paved the way for the most authentic and natural vape experience available to consumers.

Ron has been in the industry since the early days of legalization in California. We learn more about his journey into cannabis and more about what Jetty Extracts has learned over the years and the need to continue to innovate in the space.

Jetty has a strong focus on their clean, consistent vape technology that has evolved from CO2 extraction to solventless vaping technology that has become more popular amongst consumers today. Because of their consistency Jetty has continued to see strong growth over the years, even seeing their greatest sales to date in June.

Due to that commitment they were recently acquired by Canopy Growth Corporation. This acquisition will allow them to focus on highly quality production in California and continue to evolve new vaping technology.

If you are a California consumer check out this episode. Jetty Extracts is one you don't want to miss!


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Tune in to E.164 featuring Lewis Koski, Chief Strategy Officer of Metrc. Metrc has combined advanced software and RFID tags to create a secure database used to track cannabis from growth, harvest, and processing to testing, transport, and sale. Metrc is engaged in 21 government contracts and serves more than 300,000 users, including growers, testing facilities, dispensaries, state regulators, and law enforcement officials across the U.S.

Lewis’ early days in the cannabis industry started in Colorado where he served as the Director of the Colorado MED. Lewis tells us more about how regulators tackled those early years of writing cannabis regulations; working together with stakeholders to create many of the laws we still have in place today.

We learn more about Metrc’s tracking system and the technology in place to create this seed-to-sale software that is being utilized in many legal states today. Lewis shares more about the extensive data that is being created by using this system, a lot of which is being used by 3rd-party companies to create greater efficiencies in the industry.

We also ask Lewis about the sustainability, and environmental impact of the RFID tags, and if there are ways to improve that process, lowering costs for operators.

This was a very interesting and candid conversation with Lewis Koski of Metrc. Tune in today!


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