LOCAL EDGE AdCanada Media

Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.
Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers.
Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape.
This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format.
For additional insights and data, visit: www.adcanadamedia.ca
Produced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca 

Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.
This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news. 
We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience. 
Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media. 
For more information, please visit: www.adcanadamedia.ca
This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Services Manager, emphasizes the enduring relevance of community newspapers as the hub of local content and connection. Tune in for valuable insights into the evolving landscape of local media and advertising strategies.
For more information, please visit: www.adcanadamedia.ca
This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca   

Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner, Director of Client Strategy at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.
Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.
For more information, please visit: www.adcanadamedia.ca
This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca   

In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry.
Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.
For more information, please visit: www.adcanadamedia.ca
This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca 

In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local.
Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.
For more information, please visit: www.adcanadamedia.ca
This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca