69 episodes

The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!

Marketing Bound Podcas‪t‬ Laura L Bernhard

    • Marketing
    • 5.0 • 3 Ratings

The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!

    #69: Should You Start a Podcast for Your Business? with Laura L Bernhard

    #69: Should You Start a Podcast for Your Business? with Laura L Bernhard

    Wondering if you should start a podcast for your business? This episode is for you!

    In this episode:

    1. Review podcast stats that will help you decide if you should start a podcast for your business

    2. Debunk 5 podcasting myths

    3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy

    4. Benefits of having a podcast in your business



    If you need help deciding if you should start a podcast, this episode is for you!



    RESOURCES

    Generate leads with your podcast with this workbook of 100-slides, 9 exercises, perfect for service-based entrepreneurs and businesses to build a profitable podcast: https://www.marketingbound.com/generate-leads-with-your-podcast

    Stay tuned for the "How to Generate Leads with your Podcast" workbook coming out this week!

    Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter 

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    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg 

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound 



    Have any questions? Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/  

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/  



    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.  

    Website: https://www.marketingbound.com/

    • 24 min
    #68: Email Marketing 101: How to Get Started, with Kim DeGracia

    #68: Email Marketing 101: How to Get Started, with Kim DeGracia

    Need help getting started with email marketing? This episode is perfect for you.

    I interviewed Kim DeGracia, and we discuss:


    The 3 steps to optimize each email
    The number one thing that helps build rapport with your email list,
    An example of an email sequence so you can implement it right after this episode
    How to measure what’s working with your email
    Email marketing tools to help you get started
    Tips to get people to open your emails


    If you need direction on email marketing, this episode is for you!



    RESOURCES

    Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter

    Follow Kim on Instagram here: https://www.instagram.com/copywithkim/

    Check out her website here: https://www.kimdegracia.com/



    Tools we mentioned:

    Autopilot: https://www.autopilothq.com/

    FloDesk: https://flodesk.com/

    BombBomb: https://bombbomb.com/



    GUEST BIO

    Kim DeGracia is a medical copywriter and launch strategist who helps medical professionals launch their health programs & courses with confidence and ease. While she has a PhD in polymer science and engineering, her true passion lies in copywriting.

    Subscribe to the Marketing Bound Podcast!



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    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound



    Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/



    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website: https://www.marketingbound.com/

    • 22 min
    #67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan

    #67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan

    Not sure how branding can help your small business? This episode is for you!

    I interviewed Antonio Patric Buchanan, and he:


    Describes the difference between marketing and branding;
    Explains the importance of customer experience in every business;
    Mentions the emotional drivers that make us fall in love with certain brands; and
    Reveals a branding framework that you can use to develop your own brand


    If you want to elevate your customer experience, listen to this episode today!



    RESOURCES

    Follow Antonio on Twitter here: https://twitter.com/apbmoxie

    Follow Antonio on Instagram here: https://www.instagram.com/apbmoxie/

    Follow Antonio on LinkedIn here: https://www.linkedin.com/in/apbmoxie/

    Check out his website here: https://antonioandparis.com/#2



    GUEST BIO

    Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.

    Antonio is now the Co-Ceo and Chief Strategy Officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.

    Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.



    Subscribe to the Marketing Bound Podcast!

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    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound



    Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/



    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website: https://www.marketingbound.com/

    • 43 min
    #66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome

    #66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome

    Thinking of leveraging TikTok for your service-based business? This episode is perfect for you.

    I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started:


    The opportunities of building your brand and your business on TikTok;
    The types of TikTok videos that work for her business
    The frequency and delivery strategy she uses on the platform
    She provides tangible tips on how to plan TikTok content;
    Tells us why you should be on TikTok even as a service-based business;
    She goes into detail about how to create and deliver content on multiple platforms


    If you are ready to take on TikTok, listen to this episode!



    RESOURCES

    Use code MARKETINGBOUND to get 10% off of https://yoursocialplanner.com/

    Free access to work and discount on course with this link: https://empathie.podia.com/?coupon=MARKETINGBOUND

    Follow Joanne on Instagram here: https://www.instagram.com/joannejbart/

    Check out her website here: www.empathie.ca 



    GUEST BIO

    As an introverted brand strategist, online collaborator, and connector, Joanne is the owner of a marketing business in Edmonton with the recent launch of Your Social Planner. She is a conscious leader that lives every day to the fullest while helping business owners craft their unique online story for social media. ⁣

    Her first company was founded on the idea that marketing tactics can become overwhelming for business owners. From social media, blogging, content creation, videos, photos and so much more, it can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣

    Subscribe to the Marketing Bound Podcast!



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    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound



    Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/



    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website: https://www.marketingbound.com/

    • 27 min
    #65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe

    #65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe

    Not sure about how to build an engaged audience on Instagram in 2021?

    I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary:


    Breakdown of the features that help you grow
    What to do to keep your audience engaged
    How to leverage other people’s audiences
    The best metric on Instagram
    Most powerful feature to sell your services using Instagram


    If you want to get started on Instagram, listen to this episode!

    GUEST BIO

    Lucas O'Keefe is a social media strategist with over 150,000 combined followers across his social media platforms. He helps entrepreneurs build a reputation that gets them known, liked, and trusted by their target audience so they can generate organic leads on social media. He has a complete guide to Instagram Stories with hundreds of prompts to help entrepreneurs show up, form connections, and get leads with Instagram Stories. Get Lucas’ Content Planner for less than a sweater: http://bit.ly/LucasContentPlanner

    RESOURCES

    Follow Lucas on Instagram here: https://www.instagram.com/thelucasokeefe/

    Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucasokeefe/

    Design app Canva: https://www.canva.com/join/dedicated-bauble-tiler

    Video apps mentioned in the episode: https://mojo.video/ and https://inshot.com/

    Subscribe to the Marketing Bound Podcast and share this episode.





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    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound



    Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/





    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website: https://www.marketingbound.com/

    • 43 min
    #64: What to do on LinkedIn Every Day, with Richard Moore

    #64: What to do on LinkedIn Every Day, with Richard Moore

    Want to know what to do on LinkedIn every day? 

    This is a part of my interview with Richard Moore, Sales and LinkedIn Coach. The two previous episodes also covered actionable LinkedIn advice.

    The three episodes really create a masterclass on how to navigate LinkedIn and how to leverage it for your business. I would highly recommend going back to listen to the two previous episodes after this one.

    In this episode, Richard reveals:


    Tangible advice that will help you in your day to day on LinkedIn
    Who you should be connecting to
    What you should be posting
    The structure of a post
    What metrics to pay attention to
    The importance of building a network


    RESOURCES

    Follow Richard on Linkedin here: https://www.linkedin.com/in/richardjamesmoore/

    Check out Richard’s Course: https://www.udemy.com/user/richard-moore-47/

    Subscribe to the Marketing Bound Podcast and share this episode.



    _______________

    Connect with Marketing Bound on Other Channels:

    YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

    Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound



    Connect with the host, Laura:

    Instagram: https://www.instagram.com/thelauralbernhard/

    LinkedIn: https://www.linkedin.com/in/lauralbernhard/



    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website: https://www.marketingbound.com/

    • 29 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Kris Ward 2016 ,

Time Well Spent

Love the conversational approach

Brian J. T. ,

Fantastic Conversations - No fluff!

This is a great podcast that actually provides real world advice and insight into how entrepreneurs think and battle through their journey to success.

This is not your typical entrepreneurial podcast.

Subscribed!

Eixela_27 ,

Insightful and fun!

I especially like the overarching themes identified at the end of each podcast. They’re great summaries

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