134 episodes
Marketing With Empathy® Sarah Panus
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- Business
Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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Interact's AI Quiz Maker - Josh Haynam
EP 133 - [Part 2 of 3 quiz mini-series] Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact’s new AI quiz maker. Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ (hosted on Interact) for actionable tips to help improve your company’s content at link below.
Try Interact for Free Using Sarah's Link: https://get.tryinteract.com/wwxwhr49v40i
Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quiz-interact-josh-haynam-episode-133/
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What You Can Learn from My First Quiz
EP 132. BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below. [Part 1 of 3 quiz mini-series]
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-you-can-learn-from-sarah-panus-first-quiz-episode-132/
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Building Niche Masterminds for Growth & Engagement
EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid...
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian Baer, Sooth
EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream.
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth
EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know...
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver
EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices
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