38 min
Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave The Negotiation
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- Marketing
Welcome to Part 2 of our chat with Matthew Brennan, Co-Founder and Managing Director of China Channel based in Beijing, and author of a new amazing book called Attention Factory, The Story of TikTok & China’s ByteDance. In this second half we dive right discussing something called the “Middle Platform”, basically a central nervous system that allows ByteDance’s apps to all plug into and share resources, how TikTok started out as a “cringe” app, the difference between it and Snapchat, why it made sense for Oracle to acquire TikTok, and some dialogue around TikTok becoming a political posturing pawn and how that will net out as the Biden administration takes office. Enjoy.
Welcome to Part 2 of our chat with Matthew Brennan, Co-Founder and Managing Director of China Channel based in Beijing, and author of a new amazing book called Attention Factory, The Story of TikTok & China’s ByteDance. In this second half we dive right discussing something called the “Middle Platform”, basically a central nervous system that allows ByteDance’s apps to all plug into and share resources, how TikTok started out as a “cringe” app, the difference between it and Snapchat, why it made sense for Oracle to acquire TikTok, and some dialogue around TikTok becoming a political posturing pawn and how that will net out as the Biden administration takes office. Enjoy.
38 min