98 episodes

Media camp is a show about creativity where I interview the coolest content creators I can find. From YouTubers and comedians to marketing leaders, consultants, and CEO’s.

I’m asking them about how do they capture attention, tell their own unfiltered stories, and build brands and audiences.

I also dive into their life stories to uncover their career paths and decisions they have made that got them to where they are now.

So you as a listener get practical brand building and content creation advice specific to a social media platform and you get to understand the context of how my guests arrived at that.

Media Camp is about storytelling and brand building in formats like short and long-form video, short text posts, and on cool platforms like TikTok.

It’s also about building a discipline of content creation. How you cultivate it, exercise it, become better at it.

I believe that people who are not afraid to share their real point of view online and do so consistently and creatively can influence our culture on a scale of millions.

And my goal with Media Camp is to build a community of people who are doing just that.

Media Camp with Sergey Ross Sergey Ross

    • Education
    • 5.0 • 5 Ratings

Media camp is a show about creativity where I interview the coolest content creators I can find. From YouTubers and comedians to marketing leaders, consultants, and CEO’s.

I’m asking them about how do they capture attention, tell their own unfiltered stories, and build brands and audiences.

I also dive into their life stories to uncover their career paths and decisions they have made that got them to where they are now.

So you as a listener get practical brand building and content creation advice specific to a social media platform and you get to understand the context of how my guests arrived at that.

Media Camp is about storytelling and brand building in formats like short and long-form video, short text posts, and on cool platforms like TikTok.

It’s also about building a discipline of content creation. How you cultivate it, exercise it, become better at it.

I believe that people who are not afraid to share their real point of view online and do so consistently and creatively can influence our culture on a scale of millions.

And my goal with Media Camp is to build a community of people who are doing just that.

    #80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)

    #80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)

    B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. 
    Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.
    Key takeaways:


    why qualitative measurement of campaigns will lead to a better long term brand strategy
    how a strong content marketing strategy aligns content with the product

    how to find and create simple moments of delight in B2B software 
    Mentions: 
    Manager Tools podcast
    Connect with Bill on Linkedin

    Say HI to me on Linkedin

    • 29 min
    #79 How to Win the Content Treadmill Race with John Collins

    #79 How to Win the Content Treadmill Race with John Collins

    Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. 
    But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day. 
    Tune in to learn:


    how to optimize your content format for different consumer preferences
    why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
    what kind of podcasts you can successfully launch right now

    Mentions:
    Inside Intercom podcast
    Connect with John on Linkedin or Twitter

    • 44 min
    #78 The Navy S.E.A.L’s of business: principles of building a company (with Jason Smith)

    #78 The Navy S.E.A.L’s of business: principles of building a company (with Jason Smith)

    Trust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's.

    Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy.

    Cool talking points you don't want to miss out on:


    shared qualities of entrepreneurs and Navy S.E.A.L’s
    how 100 coffees with the right people can save you from investing years into the wrong idea
    pros and cons (yes, it's not all rosy) of having experience in a startup world
    why a weird CV is often a better indicator of character than a college you attended

    Mentions:

    Klue’s website
    Reach out to Jason via e-mail or Linkedin

    • 42 min
    #77 Start with the story - advice from a video producer (with Ben Consoli)

    #77 Start with the story - advice from a video producer (with Ben Consoli)

    This is a heavy video tech interview, so if you are not into it, skip this one.

    When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after.
    Ben Consoli, founder of BC Media Productions, says that not every message is best conveyed through a video, but he also knows everything about what it takes to make production a success.

    Here are some of the highlights from the interview:


    how you can help your team members by considering their craft alongside your own
    how to make the person on camera shine, regardless of whether they are trained actors or not
    how filmmaking trends make their way from consumers to Hollywood

    Mentions:

    BC Media Productions website
    Go Creative Show podcast
    Find Ben on Linkedin

    Say HI to me on Linkedin

    • 45 min
    #76 Why video is the future of sales with Tyler Lessard, VP Marketing at Vidyard

    #76 Why video is the future of sales with Tyler Lessard, VP Marketing at Vidyard

    Making videos has become so easy it is now a must for companies to produce content in this format.

    Tyler Lessard, VP Marketing at Vidyard tells us:


    how he reached 23,000 views on a video he paid 300 dollars for
    how companies can create a customizable, on-demand video experience that will make customers binge on their content
    why video production will become a sought-after in-house skill
    how changing expectations enable everyone to experiment and improve in video production

    Mentions:

    George B Thomas on Linkedin
    Marcus Sheridan on Linkedin
    Film School for Marketers website
    Vidyard website
    Fast Forward webinar

    Connect with Tyler on Linkedin

    Say HI to me on Linkedin

    • 43 min
    #75 Creating entertaining B2B content with Josef Newton

    #75 Creating entertaining B2B content with Josef Newton

    Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about.
    There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar.

    Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on:


    how to own a topic within your industry
    the difference between product demand and content demand
    why customers are neither a magic source of insight nor the only audience you should consider
    how the Linkedin algorithm helps you stay relevant

    *Mentions:*

    Brand is Demand Podcast on Spotify
    Harry Dry’s Marketing Examples
    The Goat Agency on YouTube
    Jake Tran on Youtube and Linkedin
    Chris Walker on Linkedin
    Surfer SEO agency website

    Connect with Josef on Linkedin

    Say HI to me on Linkedin

    • 56 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Natalia Shiretorova ,

Impressed with variety of experts!

Lots of growth conversations! Great podcast and lots of engaging and varied interviews with cool guests. Definitely like Sergey’s style of interviewing and back and fourth. Highly recommended!

Mina Faith Movasseli ,

Behavioural Scientist

Great podcast! You can tell that he truly wants to bring value to the listeners in the question he asks and the diversity of people he brings on. I did have the pleasure to be on his show a few months back. Might seem biased that I'm writing a review but my episode has already been aired a while back and I've continued to listen to his podcast. So I thought that it was fair for me to come on as a listener and write a review. Also, he's a very personable person and genuinely down to earth.

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