394 episodes

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Membership Geeks Podcast with Mike Morrison Membership Geeks

    • Business
    • 4.8 • 20 Ratings

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

    Setting Realistic Expectations for Membership Growth

    Setting Realistic Expectations for Membership Growth

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 37 min
    Should You Stop Cancelled Members From Rejoining Your Membership?

    Should You Stop Cancelled Members From Rejoining Your Membership?

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 22 min
    Becoming Less Hands On In Your Membership Business

    Becoming Less Hands On In Your Membership Business

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 23 min
    Huge Mistakes People Make With the Closed Door Membership Model

    Huge Mistakes People Make With the Closed Door Membership Model

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 41 min
    5 Ways Membership Owners Can Stay Ahead of the Competition

    5 Ways Membership Owners Can Stay Ahead of the Competition

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 26 min
    4 Essential Last Minute Checks Before Launching Your Membership

    4 Essential Last Minute Checks Before Launching Your Membership

    In many ways your membership launch is some of the easiest marketing youâll ever do.
    Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
    However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
    In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
    In this episode:

    How your first wave of members is crucial to your ongoing marketing strategy
    Why you shouldnât give up on those non-buyers too easily
    What is âevent marketingâ and how can you use it to drive new members?
    What type of marketing is essential for longer term membership success?

    • 16 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

Artistetanguera ,

I'm addicted!

Yes, I admit it. I'm addicted to this podcast. I have a membership in the art-making world and everytime I listen to Mike's show, I learn something new. And something that I can implement. Great practical tips. I'm thankful that the podcast has been going so long as it means there are a ton of episodes to listen to 🙏. I'm working my way backwards through them. And my body thanks you too as I can hardly wait to go on my daily walk and do my morning exercise routine motivated by the chance to hear another episode of this podcast. Thanks guys!!! 🤩

Ian Christie ,

Top-Notch, Show

Mike and the Membership Guys deliver a first-class podcast and this is in my top tier of must-listens for building my membership driven business. Easily digestible. Practical. And what I value the most is that Mike not only tells us about practical advice, but more importantly they model (show) how to run a hugely successful membership site. Love this podcast.

tranquilgarden ,

Great advice for membership owners!

Mike provides actionable, useful advice for running a successful membership. What I like especially is that Mike and Callie (The Membership Guys) actually run a membership themselves unlike some of the top membership gurus.
There’s always a “ah-ha” moment where Mike provides that piece of info that you’ve never heard anywhere else. And Membership Academy picks up where the podcast leaves off, giving you detailed step-by-step instructions of how to implement what Mike talks about on the podcast. Always looking forward to the next episode and still working on binge-listening to the older ones I missed!

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