22 min
The Narrative Science Recipe for Ultra-Successful B2B Virtual Events Marketing Spark (The B2B SaaS Marketing Podcast)
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- Marketing
Sadly, most virtual events are terrible.
For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking.
But Narrative Science [http://www.narrativescience.com] has cracked the nut. Its most recent virtual event attracted 3,000 (yes, 3,000 registrations).
In this Marketing Spark [https://www.marketingspark.co/podcast] episode, Cassidy Shield [https://www.linkedin.com/in/cassidyshield/], Narrative Science's VP, Marketing, talks about how the company has approached virtual events and made them a core part of its marketing activities.
Sadly, most virtual events are terrible.
For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking.
But Narrative Science [http://www.narrativescience.com] has cracked the nut. Its most recent virtual event attracted 3,000 (yes, 3,000 registrations).
In this Marketing Spark [https://www.marketingspark.co/podcast] episode, Cassidy Shield [https://www.linkedin.com/in/cassidyshield/], Narrative Science's VP, Marketing, talks about how the company has approached virtual events and made them a core part of its marketing activities.
22 min