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146 episodes
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Marketing Spark (The B2B SaaS Marketing Podcast) Mark Evans
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- Business
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5.0 • 17 Ratings
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30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
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Transforming Customer Service with AI: Landbot's CEO Jiaqi Pan Shares Insights and Strategies
In this episode of Marketing Spark, host Mark Evans talks with Jiaqi Pan, co-founder and CEO of Landbot, an AI-powered platform revolutionizing customer service.
Jiaqi shares Landbot's journey from a B2C service to a leading B2B SaaS solution.
Topics include recognizing unsustainable business models, effective brand positioning, and balancing AI with human interaction.
Jiaqi offers valuable advice for B2B SaaS entrepreneurs and discusses metrics for measuring AI-driven customer service success.
Tune in for practical insights into leveraging AI, driving leads, and enhancing customer experience.
Connect with Jiaqi on LinkedIn and learn more about Landbot at landbot.io -
Unpacking Google's Leaks and AI Overviews: SEO Strategies with Sam Dunning
In this episode of Marketing Spark, Mark Evans interviews Sam Dunning, a content marketing and SEO expert, to dissect the recent leaks about Google's search algorithm and the rise of AI-generated content.
The conversation delves into the implications of these leaks, which reveal the ongoing importance of backlinks and brand relevance despite Google's previous statements.
Sam explains the critical impact of these changes on B2B SaaS companies and shares best practices for staying competitive in this volatile landscape.
They also discuss the future of SEO, emphasizing the shift towards bottom-of-the-funnel content and the diminishing value of top-funnel, AI-overviewed content.
The podcast highlights the importance of understanding high-intent prospects, leveraging detailed customer research, and creating content that genuinely resonates with target audiences.
As AI continues to transform SEO and content marketing, Sam offers practical advice on adapting strategies to maintain visibility and drive leads.
Thanks to this week's sponsor, Landbot [https://bit.ly/4bFu38E], AI Chatbot Generator for Conversational Experiences. -
From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey
In the latest episode of Marketing Spark, host Mark Evans sits down with Matt Mireles, CEO and co-founder of Talktastic.
They dive into the transformative impact of AI on content marketing, exploring how generative AI tools like ChatGPT are reshaping the industry.
Matt shares his entrepreneurial journey, from being a paramedic and journalist to founding AI-driven companies.
He discusses Talktastic's innovative new app that transforms rambling speech into polished writing, maintaining the user's authentic voice.
The conversation also delves into the ethical considerations of AI in content creation and the future of AI as a tool for enhancing human communication.
This episode provides valuable insights for marketers on integrating AI effectively while preserving creativity and authenticity. -
From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets
In this episode of the Marketing Spark podcast, Mark Evans interviews Billy Broas, a leading messaging expert.
They delve into the importance of clear, compelling messaging in marketing, discussing why it often gets overlooked in favor of more glamorous tactics.
Billy shares his insights on how effective messaging can significantly boost customer engagement and conversion rates.
He introduces his "Five Light Bulbs" framework, which helps businesses create persuasive core messaging.
They also explore the common mistakes companies make with their messaging and how to avoid them.
This episode is packed with practical advice for marketers looking to improve their messaging strategies. -
Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace
In this episode of Marketing Spark, Mark Evans talks with Drew Moffitt, head of marketing at KumoSpace, to explore the evolving landscape of remote and hybrid work.
As companies navigate the complexities of bringing employees back to the office while maintaining the flexibility of remote work, KumoSpace offers a unique solution. D
rew shares how KumoSpace is redefining virtual collaboration with immersive and interactive virtual spaces, helping businesses enhance productivity, engagement, and team culture.
Drew also delves into best practices for hiring, onboarding, and managing remote teams, providing practical advice for navigating the challenges of the modern workplace. -
Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond
In this episode of Marketing Spark, Mark Evans sits down with Kirk Simpson, co-founder of Wave Accounting, which was sold to H&R Block for $537 million in 2019.
Kirk shares his journey from Wave's early days, detailing the inspiration behind the company and the challenges faced while growing it into a successful business.
Key highlights include:
* Origins of Wave Accounting: Kirk and his co-founder James Lochrie's vision was to simplify financial management for small business owners, inspired by Mint's innovative approach to personal finance.
* Challenges and Successes: The duo faced initial struggles with funding and market penetration but eventually succeeded through strategic positioning and a fortunate feature in the Google Chrome app store.
* Free Model and Product Development: The advantages and pitfalls of offering a free product and the importance of continuously improving the product to meet user expectations.
* Venture Capital Journey: Insights into raising venture capital, the adrenaline and focus it requires, and the importance of telling a compelling business story.
* Acquisition by H&R Block: The process and emotions involved in the acquisition, including the challenges of transitioning from a startup to an acquired company.
* New Ventures: Kirk's latest entrepreneurial endeavour, GoConfirm, is an identity verification platform to enhance trust in peer-to-peer transactions, particularly in marketplaces like Facebook.
Kirk's story is a testament to the rollercoaster ride of entrepreneurship, highlighting both the highs and lows and offering valuable lessons for aspiring entrepreneurs.
Customer Reviews
Great episode!
A lot of really good insight into the power and role of B2B SaaS case studies.
Lots of great info, host keeps things interesting
I just found this podcast, as a bootstrapped founder, I love the strategies shared here that I can apply to my business. Mark is a great host that keeps the conversation interesting and engaging.
Mark is an incredible host
Mark is one of those talented podcast hosts who are so well composed and asks the right questions to get the most juice out of his fantastic guests. Learning a lot from each episode!