94 episodes

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

Marketing Spark (The B2B SaaS Marketing Podcast‪)‬ Mark Evans

    • Business
    • 5.0 • 16 Ratings

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

    How to Create Compelling B2B SaaS Messaging

    How to Create Compelling B2B SaaS Messaging

    For all the focus on data, messaging (and positioning) is crucial for companies looking to connect with prospects and customers.
    If you cannot talk about your product and why it matters clearly, it's like operating with one hand tied behind your back.
    In this episode of Marketing Spark, Diane Wiredu talks about how to develop messaging, the deliverables (more than a document or guide) and how to quantify the success of messaging engagements.
    We also talk about the difference between messaging and position

    • 37 min
    Embracing Demand Gen Amid Challenging Economic Times

    Embracing Demand Gen Amid Challenging Economic Times

    As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects.
    In this episode of Marketing Spark, Chris Roche talks about the benefits of demand gen and how companies can get started or ramp up their efforts.
    We also talk about how B2B SaaS brands can leverage LinkedIn and experiment with TikTok.

    • 32 min
    Why, How, and When to Hire a Fractional CMO

    Why, How, and When to Hire a Fractional CMO

    Over the last couple of years, the fractional CMO (FCMO) has been gaining momentum as companies look for marketing leadership without hiring a full-time and expensive resource.
    As a fractional CMO, I've been seeing more interest and more people embracing the title.
    In this episode of Marketing Spark, I talk with David Poulos, a fractional CMO, about why there is growing interest, when and why to hire a FCMO, how to establish the rules of engagement, and how long a FCMO should stick around. 

    • 38 min
    Walnut.io's Journey from Idea to $56-million in Venture Capital

    Walnut.io's Journey from Idea to $56-million in Venture Capital

    What's it like to operate a red-hot startup?
    What's it like to raise $56-million in venture capital in a relatively short period of time?
    In this episode of Marketing Spark, Walnut.io CEO Yoav Vilner talks about the interactive demo software company's rapid growth and how it raised major venture capital, including a $35 million Series B round in January.
    Yoav and I also talked about:
    - How B2B SaaS companies can attract their first 100 customers
    - When sales teams should be scaled.
    - When to hire your first full-time marketer and what type of marketer to hire
    - The new world of networking.

    • 29 min
    A Deep Dive into B2B SaaS Pricing

    A Deep Dive into B2B SaaS Pricing

    When should a B2B SaaS company change its pricing and how often should it happen?
    How do free trials and freemium play within the pricing equation?
    In this episode of Marketing Spark, Dan Balcauski and I explore the pricing landscape.
    We look at who should be responsible for pricing, know when prices have to be increased and know when your pricing is working.
    Pricing may not get the attention it deserves so Dan has great insight into its role and how to think about it. 

    • 42 min
    How to Create Better Sales Emails: Will Allred, Lavender

    How to Create Better Sales Emails: Will Allred, Lavender

    Most emails from salespeople are terrible.
    They're impersonal, irrelevant, and ineffective.
    They often don't reflect a prospect's interests or needs.
    Lavender wants to change that with AI-powered technology that lets salespeopole write better emails.
    On this episode of Marketing Spark, Lavender co-founder Will Allred talks about why salespeople struggle with email and how they can be more successful.
    We also explore the new sales landscape and the adjustments that salespeople needed to make during COVID when they couldn't meet with prospects of attend conferences.
    And we talk about Lavender's use of LinkedIn and TikTok to connect with customers.

    • 26 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

wil8@3' ,

Mark is an incredible host

Mark is one of those talented podcast hosts who are so well composed and asks the right questions to get the most juice out of his fantastic guests. Learning a lot from each episode!

karey-mark-family ,

Valuable content for entrepreneurs

Thanks Mark Evans, I appreciate the insights! Helps startups like ours at OneLifeTools figure out how best to invest limited marketing resources.

Egg god ,

A must buy!!!

One of the best podcasts I’ve listened to in a long time. Great insight, love the 15 minute format. Always listening to this on my way to work.

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