144 episodes

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

Marketing Spark (The B2B SaaS Marketing Podcast‪)‬ Mark Evans

    • Business
    • 5.0 • 17 Ratings

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 

    From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey

    From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey

    In the latest episode of Marketing Spark, host Mark Evans sits down with Matt Mireles, CEO and co-founder of Talktastic. 

    They dive into the transformative impact of AI on content marketing, exploring how generative AI tools like ChatGPT are reshaping the industry. 

    Matt shares his entrepreneurial journey, from being a paramedic and journalist to founding AI-driven companies. 

    He discusses Talktastic's innovative new app that transforms rambling speech into polished writing, maintaining the user's authentic voice. 

    The conversation also delves into the ethical considerations of AI in content creation and the future of AI as a tool for enhancing human communication. 

    This episode provides valuable insights for marketers on integrating AI effectively while preserving creativity and authenticity.

    • 35 min
    From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets

    From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets

    In this episode of the Marketing Spark podcast, Mark Evans interviews Billy Broas, a leading messaging expert.

    They delve into the importance of clear, compelling messaging in marketing, discussing why it often gets overlooked in favor of more glamorous tactics. 

    Billy shares his insights on how effective messaging can significantly boost customer engagement and conversion rates. 

    He introduces his "Five Light Bulbs" framework, which helps businesses create persuasive core messaging. 

    They also explore the common mistakes companies make with their messaging and how to avoid them. 

    This episode is packed with practical advice for marketers looking to improve their messaging strategies.

    • 37 min
    Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace

    Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace

    In this episode of Marketing Spark, Mark Evans talks with Drew Moffitt, head of marketing at KumoSpace, to explore the evolving landscape of remote and hybrid work. 

    As companies navigate the complexities of bringing employees back to the office while maintaining the flexibility of remote work, KumoSpace offers a unique solution. D

    rew shares how KumoSpace is redefining virtual collaboration with immersive and interactive virtual spaces, helping businesses enhance productivity, engagement, and team culture.

    Drew also delves into best practices for hiring, onboarding, and managing remote teams, providing practical advice for navigating the challenges of the modern workplace.

    • 39 min
    Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond

    Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond

    In this episode of Marketing Spark, Mark Evans sits down with Kirk Simpson, co-founder of Wave Accounting, which was sold to H&R Block for $537 million in 2019. 

    Kirk shares his journey from Wave's early days, detailing the inspiration behind the company and the challenges faced while growing it into a successful business.

    Key highlights include:

    * Origins of Wave Accounting: Kirk and his co-founder James Lochrie's vision was to simplify financial management for small business owners, inspired by Mint's innovative approach to personal finance.
    * Challenges and Successes: The duo faced initial struggles with funding and market penetration but eventually succeeded through strategic positioning and a fortunate feature in the Google Chrome app store.
    * Free Model and Product Development: The advantages and pitfalls of offering a free product and the importance of continuously improving the product to meet user expectations.
    * Venture Capital Journey: Insights into raising venture capital, the adrenaline and focus it requires, and the importance of telling a compelling business story.
    * Acquisition by H&R Block: The process and emotions involved in the acquisition, including the challenges of transitioning from a startup to an acquired company.
    * New Ventures: Kirk's latest entrepreneurial endeavour, GoConfirm, is an identity verification platform to enhance trust in peer-to-peer transactions, particularly in marketplaces like Facebook.

    Kirk's story is a testament to the rollercoaster ride of entrepreneurship, highlighting both the highs and lows and offering valuable lessons for aspiring entrepreneurs.

    • 39 min
    Can Less Be More in CRM? Exploring Parma's Unique Strategy with CEO Mark Kofman

    Can Less Be More in CRM? Exploring Parma's Unique Strategy with CEO Mark Kofman

    In this episode of Marketing Spark, I chat with Mark Kofman, CEO of Parma—a minimalist CRM designed to simplify relationship management. 

    Amidst a sea of competitors in the CRM space, Parma stands out with its streamlined features: contacts, notes, reminders, and nothing more. 

    Mark Kofman discusses the strategic choice of entering a saturated market by focusing on minimalism to appeal to businesses that don't require complex tools. 

    We delve into the challenges of positioning a unique product against feature-rich giants like Salesforce and HubSpot. 

    Mark also highlights Parma's approach to growth, emphasizing customer-centric development and strategic partnerships to foster a community of users and developers.

    • 32 min
    Bridging the Gap: SaaS CEO and CMO Perspectives on Marketing Success

    Bridging the Gap: SaaS CEO and CMO Perspectives on Marketing Success

    In this episode of Marketing Spark, Blaine Mathieu, a seasoned CEO and marketing leader, shares his unique perspectives on the evolving relationship between CEOs and CMOs in the B2B SaaS industry. 

    He discusses the challenges of balancing short-term results with long-term brand building, fostering effective collaboration, and navigating the impact of AI on marketing. 

    Blaine's extensive experience in both roles provides valuable insights for aligning expectations, embracing innovation, and adapting to the rapid change in the marketing landscape.

    • 35 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Buckpost ,

Great episode!

A lot of really good insight into the power and role of B2B SaaS case studies.

Mssk725 ,

Lots of great info, host keeps things interesting

I just found this podcast, as a bootstrapped founder, I love the strategies shared here that I can apply to my business. Mark is a great host that keeps the conversation interesting and engaging.

wil8@3' ,

Mark is an incredible host

Mark is one of those talented podcast hosts who are so well composed and asks the right questions to get the most juice out of his fantastic guests. Learning a lot from each episode!

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