Marketing Spark (The B2B SaaS Marketing Podcast‪)‬ Mark Evans

In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion machine. 

We discuss the importance of planning, messaging, and design when building or relaunching a website. 

Sam shares his insights on how to optimize the homepage, product page, pricing page, about page, and call-to-actions (CTAs) on a website. 

We also get into the signs that a company needs to redesign its website and where listeners can learn more about Sam and his work.

For many B2B SaaS companies, PR is a mysterious creature.

They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it.

In this episode, Crackle PR's Parry Headrick provides great insight into the inner workings of technology PR and how companies can create win-win partnerships with PR agencies.

We also talk about why entrepreneurs don't understand PR, why PR (and marketing) are among the early budget victims, and why Parry is excited about the work from home revolution.

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. 

We talk about how video can be used at every stage of the sales funnel, from initial pitches to product demos and beyond. 

We also dive into best practices for creating effective video content, including tips for scripting, filming, and editing. 

Whether you're a startup or an established B2B SaaS company, we will give you the tools you need to use video to drive growth and increase conversions. 

Join us for an in-depth discussion on how to harness the power of video and take your B2B SaaS business to the next level.

In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support.

In this episode of Marketing Spark, Gwen Lafage (who has worked for agencies and as a B2B SaaS marketing leader) talks about how to hire and get value from top-quality suppliers.

We also talk imposter syndrome and how B2B SaaS marketers can be creative to break out of the box.

In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult economic conditions.

He talks about how companies will focus on revenue growth rather than brand awareness, the future of conferences (smaller and more intimate), best practices for ABM, and how companies should approach customer retention and churn.

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.

On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data and information to keep customers in the fold.