24 min

Narrowcasting and Bespoke Thought Leadership | Peter Winick | 335 Leveraging Thought Leadership

    • Marketing

Today’s guest is our very own Peter Winick, Founder and CEO of Thought Leadership Leverage.

The episode begins with Peter outlining the similarities and differences between marketing and thought leadership, particularly as it pertains to sales.

We learn why the true art of thought leadership means your offerings are unrelated to 99.9% of business problems, but laser-focused on solving the issues of a sharply defined target audience.

Today’s guest is our very own Peter Winick, Founder and CEO of Thought Leadership Leverage.

The episode begins with Peter outlining the similarities and differences between marketing and thought leadership, particularly as it pertains to sales.

We learn why the true art of thought leadership means your offerings are unrelated to 99.9% of business problems, but laser-focused on solving the issues of a sharply defined target audience.

24 min