Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.
Transitioning from Corporate Leadership to Executive Coaching | Lance Tanaka | 368
Many believe that being a great leader in the business world means you're automatically going to be a great leadership coach. If you can do it, you can teach it, right?
Wrong! Teaching is a difficult skill, one that must be learned and developed like any other. Many brilliant leaders fail to achieve success as a coach simply because they don't prepare for "Teacherhood." They face difficulties translating their insights, as well as discussing premium fees, or maintaining networks. So how do you make the leap?
For our answer, we turn to Lance Tanaka, Founder and Managing Director of the Lance Tanaka Group, an organization focusing on coaching the best of the best around the world.
Lance shares how he went from the general manager of Pepsi Tokyo to being a renowned executive coach, accumulating over 17,000 hours helping executives around the world since the Lance Tanaka Group's inception in 2001. He expresses the importance of self-discovery as an aid in coaching, and explains why more CEOs need to take time out for their own self-reflection.
We examine the three things Lance looks at when hiring coaches to work at his company, and ways that new coaches can avoid falling prey to common problems. He explains why it's critical to keep an updated and relevant network, secure referrals, and be steadfast in your fees - and how many new coaches struggle with these issues. Lance lists the critical strengths a coach needs to bring to the table - and specific industry knowledge isn't at the top of the list!
If you are starting to think about your future moving from the corporate space into coaching, or have struggled as a new coach, this is a great episode for you!
Three Key Takeaways:
Thought Leaders seeking to coach need a passion for helping people change, and a strong ability to connect and empathize with their clients. It is imperative that Thought Leaders keep in touch with their network as their career path evolves, to ensure your connections know about your current offerings. When it comes to fees for Thought Leadership, don’t be afraid to stand your ground. Offer smaller scope for a limited budget instead of discounts on your rates.
Best of 2021 Organizational Thought Leadership | Jayshree Seth, Jeff Kavanaugh, Melanie Huet, and Thomas Kolditz | 367
Over the holidays, we took a look back at the conversations that have stood out from 2021. We were honored to speak with some amazing thought leadership practitioners, but a few really stood out, and we wanted to share them again:
Jayshree Seth, Chief Science Advocate at
, shares the way she is turning the scientific methods and processes used in the lab to also promote science advocacy. She talks about how to create a clear picture of goals, raise awareness, and break down the barriers and boundaries that impede scientific progress.
Jeff Kavanaugh is the Global Head of the Infosys Knowledge Institute, the research and thought leadership arm of the Infosys diversified technology and digital firm. Jeff helps us understand the idea of "Quantum Organization," his method of doing many things at once, and challenges us to see how even small changes can bring about drastic impact.
Melanie Huet is the Executive Vice President and Chief Marketing Officer of Serta Simmons Bedding. She provides critical insights about using modern marketing tools like TikTok to elevate awareness and spark conversations, and the challenges of transforming a long-established brand into a modern must-have.
Thomas Kolditz is the author of Leadership Reckoning and Director of The Doerr Institute for New Leaders at Rice University. Thomas shares The Institute’s two-fold mission: to create a powerful and widely available leader development experience, and to improve the quality of leader development in higher education everywhere.
These were inspirational guests, with meaningful messages. We're thrilled to be able to shine a spotlight on them once more, and wish all of you the very best in 2022!
Spiritual Thought Leadership | Kristoffer "KC" Carter | 366
What role can yoga and meditation play in the business world? Can leaders use these unconventional methods as an epic spiritual guide? How do you use empowering techniques to coach executives and corporations toward greater success?
Today our guest is Kristoffer "KC" Carter, author of Permission to Glow: A Spiritual Guide to Epic Leadership, which outlines the first of four permissions that will create a long-term framework for Kristofer’s works. He's the author of Permission to Glow: A Spiritual Guide to Epic Leadership, as well as an international speaker and retreat leader who teaches at the intersection of consciousness and business.
We begin our conversation by exploring what KC means by "spiritual leader," and how meditation connects to business and thought leadership. Techniques like yoga and Transcendental Meditation are being used by high-profile CEOs around the world, and KC's methods bring those insights into the business world.
KC discusses the ways that spirituality and meditation are critical to business leadership, and how he's pushing past the barriers of skepticism to bring deep insights to leaders from the Fortune 100 as well as newly-minted start-ups. He uses mindset to help leaders find clarity, and commit to the things that energize, inspire, and ignite them.
KC's deep knowledge of instructional design is being put to good use, creating a strong thought leadership IP that is teachable, and requires only 15 minutes a day for leaders to change their lives. He shares details on his coaching certification program, allowing others to manage relationships within their organization and take back control of their lives.
If you are curious about how spiritually can give your business a boost, KC's insights and thought leadership are a great place to start. Listen in, and it might just make your life epic, too!
Three Key Takeaways:
· Help organizations justify the expense of bringing in your thought leadership by providing benchmarks, methods for measuring success, and hard data to back up your content.
· Creating a program of certified coaches to deliver your Thought Leadership is a great way to take your message to scale.
· Without proper instructional design, your thought leadership programs could feel like nothing more than speaking notes. Take some time, and prepare for success!
Best of 2021
It has become a tradition to start the new year off with a look back at a few of the great episodes and most inspiring guests of our previous year's podcast. For 2021, we hope you’ll enjoy great advice from:
Doug Conant, best-selling author of The Blueprint and CEO of Conant Leadership. Doug shares insights about balancing his time as a thought leader and a CEO, and ways to make time for self-reflection. It's important to ensure that the things which matter most are never forgotten in the press of less-important burdens.
John Warrillow is the Founder of the Value Builder System and Best-selling author of Built to Sell. John talks about the best parts of coaching, and opens up about the psychology of selling to entrepreneurs vs. enterprise, and the need to find the niche that works best for you.
Lisa Bodell is the CEO of FutureThink and author of the best-selling book Kill the Company. In our conversation, we explore the meaning of her term "futurist," and how Lisa found a way to guide people to their potential and teach change through a structured format.
Tom Schwab is the founder of Interview Valet and the author of PODCAST GUEST PROFITS. Tom sheds light on proper etiquette as a podcast guest, and talks about ways to turn guest speaking on an episode into a relationship that can help you attract and keep engaged customers.
Building a Global Movement | Jacqueline Jodl - & Haylie Wrubel | 364
How do you grow a movement from a backyard enterprise to a global mission reaching hundreds of thousands of people each day?
Today, we discuss the ongoing 50+-year mission of the Special Olympics with Jacqueline Jodl, Senior Vice President of Global Youth & Education and Haylie Wrubel, Director of Global Unified Champion Schools.
We start our conversation by discussing the way Special Olympics is bringing together people with and without intellectual disabilities to share experiences and build a common language. Their goal: create an understanding of the value of social and academic inclusion. One of the methods by which they achieve this goal is through creating Unified Champion Schools, a worldwide network of schools with inclusive programs, both sport and academic. Together, they bring people with differences together to build friendship and create leadership.
Taking a grassroots idea to scale is never easy, but is exactly what the Special Olympics has done. Jackie and Haylie share some of the methods they’ve used to create an impact on a global level. We discover how thought leadership resides at the intersection of research, policy, and practice, and how creating that thought leadership is at the heart of their work. In addition, we learn how a focus on storytelling and sharing the real-life stories of individuals and schools can resonate with policymakers and move the needle on a global scale.
In addition, Jackie and Haylie discuss how they go about cultivating allies and ambassadors for their movement. They explain why you shouldn’t be too narrow while identifying allies, how you can co-create content, and how you can turn followers into allies and ambassadors.
This is a fascinating look at how the Special Olympics has grown, and continues to grow, across the world - creating a positive social impact for everyone.
Three Key Takeaways:
Scaling thought leadership can be done by using a policy that works in one area and modifying it to suit another. Thought leadership is more authentic when you give voice to those it is intended to impact. Creating thought leadership for a global movement involves having an infrastructure with staff and volunteers in the communities they are intending to work with.
How Thought Leadership Can Differentiate Your Brand | Denise Blasevick | 363
With so many brands in the marketplace, how can you elevate yours? And how do you stay unique, eye-catching, and authentic to your vision?
To help address these questions, we turn to Denise Blasevick, CEO and Founding Partner of The S3 Agency. The S3 Agency provides advertising, marketing, and PR for companies seeking stronger strategy and an authentic voice that differentiates your brand from all others.
Denise shares how thought leadership can make your business stand out, and earn trust. She was the on-air marketing make-over expert for an MSNBC program for nearly a decade, and that exposure allowed her company to compete with larger firms and punch above their level. She offers tips she learned staying true to her vision in a sea of competition, and how she found people that shared her breakthrough point of view.
In today’s society, your brand must be authentic. Some choose to lean into (or away from) certain political issues, but Denise used her unique perspective to guide her brand's voice. Today, she walks us through the reasons how and why a brand should engage in the conversation about difficult topics. Further, she reminds us that leaning into a cause means more than giving lip service to your views; you must act on them, or your audience will call your authenticity into question.
The S3 Agency has helped clients, from BMW Motorcycles to Tetley Tea, develop their brands. Denise explains the Brand Elevation Process used to collaborate with clients and help them reach the next level. She explains how she broke years of gut instinct down into small, measurable parts, then used her insights to build a codified process that allows brands to scale their business.
Whether your brand is big or small, this conversation can help you find clarity and meaning - and find success!
Three Key Takeaways:
When codifying your thought leadership, break it down into its most basic pieces. Then, of each part, ask “Does this really matter?” For thought leadership to change the world, it must do more than talk about it. You must stand for something, take action, and be the change you want to see in the world. The only way to scale thought leadership effectively is to create a process that allows others to replicate your results.
As it’s labelled on the tin: you will get candid discussions on thought leadership with actionable advice you can put into practice. 🔥 Interviews are well moderated and organic. Really enjoying this pod so far.
Engaging podcast from a host who cares
As a content director, I’ve benefited immensely from listening to the wide variety of experts, topics and new ideas covered on this podcast. Peter’s relationship building skills with guests and the audience make listening highly enjoyable!
THE thought leaders show for thought leaders
What an amazing show, and the guests, especially the episode with Thom Singer. So much amazing info in these episodes.
A MUST SUBSCRIBE!