Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.
Diving Into the World of Thought Leadership | Kon Apostolopoulos | 533
The journey of a thought leader often involves moving from being a subject matter expert inside the house, going from room to room sharpening various skills, to eventually leaving the house and applying all of those skills to the greater neighborhood you’ve always lived in.
Kon Apostolopoulos is the Founder and CEO of Fresh Biz Solutions. He's been helping businesses achieve strategic goals for more than 20 years by preparing people for the right leadership roles. In addition, Kon is the co-author of 7 Keys to Navigating a Crisis: A Practical Guide to Emotionally Dealing with Pandemics & Other Disasters, a guide to help readers through crisis both personal and global.
Kon takes us through a series of milestones, including publishing his first book, having to take that material to scale, and finding success that had his audience asking new questions — forcing him to continually expand his thinking and problem-solving.
We explore the way thought leadership needs to move the audience further along than they are. Kon explains how this often means having to speak in simplified terms that allow you to break through both ego and preconceived notions. We learn how this can only be accomplished by understanding your audience, where they are, and where they need you to take them.
Three Key Takeaways:
· There are two parts to thought leadership. The idea and thought part. And the action and external part. They are symbiotic and necessary to each other to create content that is actionable.
· Thought leadership needs to move the audience further along than they are. The conversation doesn't have to go from 1 - 100, but you have to move the audience at least from 1 to 2 and beyond.
· Sometimes the best way to break through adult egos and preconceived notions is to present complex ideas in simple ways.
Threading the Needle of Thought Leadership | Nora DePalma | 532
Topics like climate change can be a hot button issue in discussions.
So how can you deliver thought leadership on controversial topics without disengaging various portions of your audience?
In order to thread that difficult needle, I’ve invited Nora DePalma to join me. Nora is the CEO of Dialogue, a modern PR firm that builds value for organizations seeking to advance climate solutions.
Nora starts the conversation by sharing how discussing climate solutions instead of climate change helps to shape the conversation, allowing them to start a dialogue without turning off certain parties that might be needed in order to meet their goals.
Once your audience is open to hearing what you have to say you’ll need to be prepared for what comes next. Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. She shares why not every call to action has to lead to sales and why education and relationship building can be as powerful and lead to sales in other ways.
Nora provides great advice and examples of how to deliver complex thought leadership that tactfully opens the door to deeper, more meaningful conversations.
Three Key Takeaways:
· In addition to understanding your audience and shaping the conversation you have to deliver your ideas with authenticity and passion. Otherwise, they are likely to tune out.
· Not all calls to action have to lead into the sales funnel. They can be a call to education, or to further a relationship.
· You have to earn people's attention. That is how you build trust and sustain relationships.
Writing a Better Business Book | Josh Bernoff | 531
A lot of thought leaders have written books, eager to get their insights out into the world.
Yet many start the task without having a well-defined plan for what comes next!
Our guest today has literally written the book on writing thought leadership books! “Build a Better Business Book: How to Plan, Write and Promote a Book That Matters” is the work of the amazing Josh Bernoff, and we can’t think of a better person to help nonfiction authors succeed.
In order to help authors find success, they first have to understand what that means to them. Josh explains how success can look differently to each author and often is unrelated to the quantity of books sold. Success can take the form of launching a speaking career, generating leads, or purely having a book that makes you the authority in your field.
Once you know what sort of success you want, you’ll need to plan beyond the book. Josh shares how many authors don’t look beyond the launch of their book and become disappointed when nothing happens. However, those that properly promote their book, and have scalable plans in place for after the book is launched, can take their business to the next level.
If you have an idea for a book, but you're not sure if it checks the boxes of "big, right, and new," then this episode will guide you on your journey.
Three Key Takeaways:
· For authors the success of a book is typically not measured in sales but in the additional business generated from the book.
· Before you publish a book have a plan to define yourself beyond the book.
· Tradition, hybrid, and self-publishing all have pros and cons. You have to understand the needs of your book to find the right fit.
Culture as a Strategic Tool | Clint Tripodi | 530
Could poor leadership have a direct impact on workers' insurance claims?
Today, we go outside the box by discussing insurance with Clint Tripodi. Clint is a National Practice Leader for The Liberty Company where they are changing the way business leaders look at and think about insurance - through the use of thought leadership.
While insurance is often thought of as "mundane," Clint shares what his company found when they tracked leadership's impact on workplace culture, and why they are looking to find the root issues, in order to mitigate risks downstream.
Through data analytics, Clint is able to see where claims have an impact, and then go directly to the root of the problem, which is often a lack of leadership. Clint uses data analytics to show the way poor leadership has an effect on workers' compensation claims as well as employee retention, and ultimately, ROI.
Clint helps us understand how the culture of wellness at Liberty is being spread to their clients through thought leadership that sets them apart from and above the competition!
Three Key Takeaways:
· Culture is a strategic tool and insurance can help you drive that strategy.
· When working in a highly commoditized market you have to position yourself as a business partner, not just a solution.
· Data analytics can help to identify problems so that you can go upstream and fix them at the source.
The Democratization of Understanding| Mahan Tavakoli | 529
If Generative AI is fed all writing on the internet, then when you ask it a question, it can give you a good answer. Or at least an answer that is good enough.
For this reason, good enough is no longer good enough.
To discern the role Generative AI can play on the future of thought leadership I’ve invited Mahan Tavakoli to join me. Mahan is the CEO of Strategic Leadership Ventures which helps people become the sort of leader people want to follow. He is also the host of the Partnering Leadership where you can learn the leadership journeys of successful CEOs and the top global thought leaders.
Our conversation with Mahan starts with getting an understanding of both generative AI and what we would call good ideas. From there we explore how asking the right questions is the secret to getting useful knowledge out of either.
While asking the right questions of AI can allows us a great understanding of the vast amount of data in our organizations, the right questions of an idea can discover the power of differentiation and niches.
If you’re looking to expand your use or understanding of AI and how we can unlock the power of our ideas this is a great episode for you.
Three Key Takeaways:
· Part of thought leadership is marrying the ideas of others to see new patterns.
· When we think we know the answer, we don't ask the simple fundamental questions that can unveil new insights.
· The power comes from the differentiation and the niches. Rather than the belief that you need to go wide.
Moving from Corporate to Solo Thought Leadership| Dan Pontefract | 528
Moving from internal thought leadership to being a solo act means having to take on a lot of new roles.
Marketing, research, and publishing all fall on your shoulders now.
Are you prepared?
Today our guest is Dan Pontefract, who, after a long prosperous career at companies like Telus, struck out on his own as a leadership strategist, change expert, keynote speaker, and award-winning author. His fifth book Work-Life Bloom: How to Nurture a Team that Flourishes will be released in November of 2023.
Dan shares his journey from working at Telus as Chief Learning Officer, using the company as a lab with the ability to real-time test ideas to teaching the models he helped create internally, to external companies guiding others through leadership development and culture change.
As an author much has changed over the ten years since his first book was published. Dan shares his experience both with untrustworthy and fantastic partners in publishing. In addition, he explains why you should be ready to market the book yourself, the big differences between self, hybrid, and traditional publishing!
If you are just getting started or about to break out from corporate thought leadership, Dan provides valuable advice for thought leaders at any stage!
Three Key Takeaways:
· When doing market research look at others in your sphere at your level. Then look at those above you and determine what sets them apart. What can you learn from what they are doing?
· Be continually and continuously adding to your body of work.
· Thought leadership can take a product that might not land you a meeting, and open the door to a more interesting conversation.
As it’s labelled on the tin: you will get candid discussions on thought leadership with actionable advice you can put into practice. 🔥 Interviews are well moderated and organic. Really enjoying this pod so far.
Engaging podcast from a host who cares
As a content director, I’ve benefited immensely from listening to the wide variety of experts, topics and new ideas covered on this podcast. Peter’s relationship building skills with guests and the audience make listening highly enjoyable!
THE thought leaders show for thought leaders
What an amazing show, and the guests, especially the episode with Thom Singer. So much amazing info in these episodes.
A MUST SUBSCRIBE!