Navigating inclusive narratives: Language evolution in Market Research Talking Insights

Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research. Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Di...