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Are you ready to advertise on the bus?
Bus advertising is a form of outdoor advertising (OOH) made by gluing decals with images of products and services on the body of the vehicle, placing advertising images on the bus handle or advertising with signs at the bus stop. bus shelter area.
Large area
The advertising area on the bus is large, advertising banners are likened to mobile panels
Reasonable price
The area of advertising banners on the bus is almost the same but the cost is much cheaper than the Pano sign
Branding
Brand promotion strategy to make an impression on customers, reminding of upcoming campaigns
Good approach
Bus frequency is continuous, so the number of people reaching advertising on the bus is large
Many forms
Many forms to choose from: bodywork, glass overflow, glass climbing (die-cut), shelter, handle, ...
Types of advertising on buses
Body advertising
The form of advertising on the bus body is done on most of the national routes (except for the inner city bus route of Ho Chi Minh City).
Area across the side of the vehicle, not allowed to spill over the upper glass: 8m-12m/2 sides.
Double decker bus advertisement
The form of advertising for double-decker buses is carried out in big cities such as Hanoi, Da Nang, Ho Chi Minh City, Hue, Hai Phong, and Quang Ninh.
The decal part is glued with the largest area of the 5 forms mentioned above.
Advertisement climbing car glass
Advertising on die-cut buses is carried out in Hanoi and Da Nang, including both inner-city and inter-provincial routes.
The decal part is glued to a part of the glass, an area of 10m - 15m/2 sides.
Advertisement overflowing car glass
Full-glass advertising on buses is currently only done on Ho Chi Minh inner city routes.
Decal is fully glued on the entire car glass with an area of 15m-22m/2 sides
Advertisement of the waiting room
Advertise at bus stops and bus stops as a form of low-level billboards. Paste the decal and install the light in the frame.
This form is often applied in big cities such as Hanoi, Ho Chi Minh City, and Da Nang.
Handle advertising
The form of advertising on the bus handle is implemented by Sixth Sense in big cities with 2 forms:
- Advertising on the 3D controller
- Advertising on the 2D handle
Provinces and cities carry out advertising on buses
Bus Advertising Vietnam provides nationwide bus advertising services on each inner city bus route and intercity bus route.
Law on advertising on buses
Article 32 of Law on Advertising No. 16/2012/QH13, effective from January 1, 2013, clearly stipulates the following contents related to advertising on means of transport:
1 – The advertising on means of transport must comply with the provisions of this Law and the law on traffic.
2 – Advertising products must not be displayed on the front, back and roof of the vehicle. Advertising products must not exceed 50% of the permitted advertising area of each vehicle. The display of logos, logos and symbols of the vehicle owner or vehicle company on the vehicle must comply with the provisions of traffic laws.
In addition, Official Letter No. 2310/BVHTTDL-VHCS dated June 24, 2013 of the Ministry of Culture, Sports and Tourism also clearly stipulates the licensing of advertising on vehicles for each specific area such as: after:
b) As from January 1, 2013, the issuance of licenses for advertising on billboards, signs, banners, screens placed in public places, luminescent objects, aerial and underwater objects, and vehicles shall be annulled. traffic, other movable objects instead of procedures for receiving information about advertising products on billboards and banners. Therefore, according to the provisions of the Law on Advertising, no fee shall be collected for the procedure of receiving information about advertising products on billboards and banners.
Are you ready to advertise on the bus?
Bus advertising is a form of outdoor advertising (OOH) made by gluing decals with images of products and services on the body of the vehicle, placing advertising images on the bus handle or advertising with signs at the bus stop. bus shelter area.
Large area
The advertising area on the bus is large, advertising banners are likened to mobile panels
Reasonable price
The area of advertising banners on the bus is almost the same but the cost is much cheaper than the Pano sign
Branding
Brand promotion strategy to make an impression on customers, reminding of upcoming campaigns
Good approach
Bus frequency is continuous, so the number of people reaching advertising on the bus is large
Many forms
Many forms to choose from: bodywork, glass overflow, glass climbing (die-cut), shelter, handle, ...
Types of advertising on buses
Body advertising
The form of advertising on the bus body is done on most of the national routes (except for the inner city bus route of Ho Chi Minh City).
Area across the side of the vehicle, not allowed to spill over the upper glass: 8m-12m/2 sides.
Double decker bus advertisement
The form of advertising for double-decker buses is carried out in big cities such as Hanoi, Da Nang, Ho Chi Minh City, Hue, Hai Phong, and Quang Ninh.
The decal part is glued with the largest area of the 5 forms mentioned above.
Advertisement climbing car glass
Advertising on die-cut buses is carried out in Hanoi and Da Nang, including both inner-city and inter-provincial routes.
The decal part is glued to a part of the glass, an area of 10m - 15m/2 sides.
Advertisement overflowing car glass
Full-glass advertising on buses is currently only done on Ho Chi Minh inner city routes.
Decal is fully glued on the entire car glass with an area of 15m-22m/2 sides
Advertisement of the waiting room
Advertise at bus stops and bus stops as a form of low-level billboards. Paste the decal and install the light in the frame.
This form is often applied in big cities such as Hanoi, Ho Chi Minh City, and Da Nang.
Handle advertising
The form of advertising on the bus handle is implemented by Sixth Sense in big cities with 2 forms:
- Advertising on the 3D controller
- Advertising on the 2D handle
Provinces and cities carry out advertising on buses
Bus Advertising Vietnam provides nationwide bus advertising services on each inner city bus route and intercity bus route.
Law on advertising on buses
Article 32 of Law on Advertising No. 16/2012/QH13, effective from January 1, 2013, clearly stipulates the following contents related to advertising on means of transport:
1 – The advertising on means of transport must comply with the provisions of this Law and the law on traffic.
2 – Advertising products must not be displayed on the front, back and roof of the vehicle. Advertising products must not exceed 50% of the permitted advertising area of each vehicle. The display of logos, logos and symbols of the vehicle owner or vehicle company on the vehicle must comply with the provisions of traffic laws.
In addition, Official Letter No. 2310/BVHTTDL-VHCS dated June 24, 2013 of the Ministry of Culture, Sports and Tourism also clearly stipulates the licensing of advertising on vehicles for each specific area such as: after:
b) As from January 1, 2013, the issuance of licenses for advertising on billboards, signs, banners, screens placed in public places, luminescent objects, aerial and underwater objects, and vehicles shall be annulled. traffic, other movable objects instead of procedures for receiving information about advertising products on billboards and banners. Therefore, according to the provisions of the Law on Advertising, no fee shall be collected for the procedure of receiving information about advertising products on billboards and banners.