25 episodes

Join Digital Business and Content Strategist Erin Trafford for this weekly podcast about how to authentically and effectively build a digital business. From monetizing content, to working with partners, scaling and selling services - Erin dishes her secrets and tips to success in the online space.

Permission to Leap Erin Trafford

    • Business
    • 4.8 • 22 Ratings

Join Digital Business and Content Strategist Erin Trafford for this weekly podcast about how to authentically and effectively build a digital business. From monetizing content, to working with partners, scaling and selling services - Erin dishes her secrets and tips to success in the online space.

    The apps we use to plan content

    The apps we use to plan content

    Building on the idea of tracking; it's important to keep it simple AND use effective tools that don't muddy the water. In this episode, I'll share the apps we use, the apps we ditched and how we manage our content from day to day.

    Specifics in this episode: 

    Our content tech stack - what is a tech stack?
    Tech we use to track written content
    Tech we use to create video content
    Tech we use to produce and track podcasts

    • 21 min
    Behind the Scenes of our Business Strategy

    Behind the Scenes of our Business Strategy

    This episode is all about keeping it SIMPLE in your content strategy and in your business. Today, I share how our company runs and the priorities we set when we open the doors to programs and build content assets to fill them. 

    • 20 min
    Authenticity versus Vulnerability

    Authenticity versus Vulnerability

    What is the difference between being authentic and being vulnerable and HOW does this impact where and when we show up in business. I get personal in this episode and talk about faux authenticity and how to avoid it in your content.

    • 30 sec
    S2E3 - Being in Action versus Making a Decision

    S2E3 - Being in Action versus Making a Decision

    There is a difference between ‘being in action’ in your business and creating an opportunity to make an informed decision. Too often marketing gurus want you to be in constant action - when for most people, that creates overwhelm and indecision. 

    In this episode, I go deep on the concept of decision making when it comes to your content, how you want to show up, where you want to show up and why. 

    • 17 min
    S2E2 - What can a Good Story do for You?

    S2E2 - What can a Good Story do for You?

    This episode is about drawing a distinct line between the act of creating content and the art of storytelling. Here I build on the previous episode and dissect WHY Content is Queen and why if you are not learning to properly leverage it, you are missing a huge opportunity.

    • 21 min
    S2E1 - Radical Transparency

    S2E1 - Radical Transparency

    Welcome back into Permission to Leap. Season Two kicks off with radical transparency and a conversation about commitment to finding true flow in business.
    In this re-establishing episode, I share the new tone for my business and this show… and talk about how we managed to weather 2021 and come out on top.

    • 20 min

Customer Reviews

4.8 out of 5
22 Ratings

22 Ratings

Chrissy Hollis ,

Valuable use of my time

Permission to Leap is a to the point podcast full of wisdom, easy to implement guidance for those who want to grow their business aligned with who they are. It’s a valuable use of my time. Thanks Erin!

InquisitiveGardener ,

I LEAPED because of this podcast!!!

Erin’s encouragement and support over the past many months has been amazing!! I was poised to really launch my business earlier this year and for a few reasons, I held back... until I listened to this podcast!!! Enough of trying to make everything perfect before launching and just following my passion, after listening to only two episodes, I gave myself permission to LEAP!!

lizzie wedsworth ,

Everything you say is perfect

Every feeling and experience you express makes me feel more validated than before about my insecurities in business. I’ve found so much to learn from in these episodes. Thank you!

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