33 min
Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping The Negotiation
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- Marketing
Today on The Negotiation, we talk with Philip Beck, Chairman of Dubeta, discussing lookalike data, managing bad PR, and capability mapping. Having done business in China since 1995, Philip has a pulse on the country’s startup culture. Today, he shares his knowledge on how brands can digitize their operations in China, and then reach, resonate with and serve potential consumers.
Today on The Negotiation, we talk with Philip Beck, Chairman of Dubeta, discussing lookalike data, managing bad PR, and capability mapping. Having done business in China since 1995, Philip has a pulse on the country’s startup culture. Today, he shares his knowledge on how brands can digitize their operations in China, and then reach, resonate with and serve potential consumers.
33 min