Photographers Create Alison Hatch

Today I have something really special for you, my darling listener. I did a collaboration with Alison Bell and Melissa Arlena from the Keep It Moving podcast. I am in a transition of moving my business to San Diego and knew these incredible ladies were the ones to ask for help. On the episode we go over how to move your business step by step. We go over SEO, networking, preparing for new locations, and more. Chalk full of very helpful information, this episode is helpful whether you are moving your business, or are wanting to up your presence in your current city.



Takeaways



When moving a business, it is important to focus on rebuilding the website and improving SEO for the new location.

Managing two businesses simultaneously can be challenging, but it is possible with proper planning and organization.

Building an email list and networking on Instagram can help attract potential clients in the new location.

Creating lead magnets, such as downloadable guides, can be an effective way to build an email list and provide valuable content to potential clients.

Blogging once a week, mixing up content with FAQs and location-specific posts, can help improve SEO and attract organic traffic.

Melissa Arlena ⁠https://melissaarlenaphotography.com⁠

Alison Bell ⁠https://alisonbellphotographer.com⁠

⁠@pictureperfectrankings⁠⁠@alisonbellphotog⁠⁠@keep.it.moving.podcast⁠



Host

Alison Hatch is an analog film photographer, educator, podcast host, and artist. Alison offers her Albuquerque and San Diego clients a stress-free and memorable experience getting photos taken. She has been featured in Shoot It With Film and published in the Front Steps Project Book. Alison splits her time between New Mexico and Southern California with her husband and three boys.

Alison Hatch ⁠https://www.alisonhatchphoto.com⁠

Free Film Soup Recipe ⁠https://www.alisonhatchphoto.com/film-soup⁠



Keywords



moving business, website deletion, blogging, SEO, managing two businesses, rebuilding website, improving SEO, shifting focus, building email list, networking on Instagram, lead magnets, blogging strategy

Natasha and I met because we were both older photographers (I go into the story on the Podcast). So it seemed like the obvious choice to ask my dear friend to join me in a discussion about age. A topic in our business that just isn't talked about. Aging in photography. How being an older photographer is both hard and a strength. How getting started with our photography businesses later gave us a leg up. And because of our age, our why's are so different than the norm. In a profession that is filled with 20 and 30 somethings, diving into this topic is bringing ageism out of the shadows and into the spotlight. A very welcomed thing!



Takeaways



Being an older woman in the photography industry can bring both benefits and challenges.

Age can be a superpower in family photography, as it brings wisdom, experience, and a sense of calm.

Connecting with clients is not necessarily harder because of age; in fact, it can be an advantage as clients see older photographers as wise and experienced.

Physical limitations, such as getting down on the floor for long periods of time, can be a challenge for older photographers.

Authenticity and relatability can still be achieved by older photographers, as they have gone through similar stages of parenthood and can offer guidance and understanding to clients.



Chapters



00:00 Introduction and Connection through Age

02:54 The Superpower of Age in Family Photography

05:05 Authenticity and Relatability as an Older Photographer

06:56 Dealing with Physical Limitations

09:01 Connecting with Clients as an Older Photographer

10:57 Different Journeys in Photography





Bio

Natasha Sewell (NPS Photography) is a lifestyle family and newborn photographer serving the Washington, D.C. area with 11+ years of experience. Her goal is to capture your life in its just as it is--beautiful, joyful, unscripted, and in the most tender of places: your home. Natasha is also a photography mentor and coach.



Links:

website: https://npsphotography.cominstagram: https://instagram.com/npsphotographyFreebie Prompt Guide for Photographers: https://npsphotography.myflodesk.com/l34uccv2h4Mentoring/Coaching: https://npsphotography.com/photographer-mentoring-and-education/







https://www.alisonhatchphoto.com/film-soup

In this conversation, Alison Hatch interviews Kim Hildebrand, an analog film photographer, about lighting techniques for film photography. Kim shares her tips and tricks for using flash to create beautiful and consistent lighting in indoor spaces.



Takeaways



Using flash in film photography can help overcome the challenges of shooting in dark indoor spaces.

Off-camera flash and bouncing the light off reflective surfaces can create a soft and natural look.

A handheld light meter is essential for metering the flash and achieving proper exposure.

Checking the light with a digital camera before shooting on film can help ensure the desired results.

Kim Hildebrand offers resources and freebies on her website for those interested in learning more about flash photography.



Keywords



film photography, lighting, flash, off-camera flash, bouncing light, indoor photography



Sound Bites



"Flash and off-camera is the way to go."

"The reason I love off-camera flash is that it allows me to move around and get different angles without having to remeter."

"Using flash with film photography is doable and can be a game changer for indoor sessions."



Where you can find Kim:

https://www.kimhildebrand.com/filmhttps://www.kimhildebrand.com/flashhttps://www.kimhildebrand.com/tag/one-light-many-looks

IG: https://www.instagram.com/kimhildebrandphoto



Where you can find Alison:

https://www.alisonhatchphoto.com

https://www.instagram.com/alisonhatchphoto/

https://www.instagram.com/alisonphatch/

Summary



In this episode, Alison Hatch discusses the importance of incorporating creativity into your photography business and website. She shares a story about a photographer who was asked to take photos of pets by her brother's girlfriend and how it led to an unhappy client situation. Alison emphasizes the need to manage client expectations and delight them through clear communication and a well-designed website. She suggests thinking of your website as a storefront and creating a curated and organized experience for your clients. By providing clear information, easy booking processes, and personalized touches, you can create a positive client experience and eliminate clients who are not the right fit for you.



Takeaways



Incorporate your creativity into your photography business and website design.

Manage client expectations by delighting them through clear communication and a well-designed website.

Think of your website as a storefront and create a curated and organized experience for your clients.

Eliminate clients who are not the right fit for you by providing clear information and easy booking processes.



Sound Bites



"How can you do this creatively?"

"You can be creative with your font choice or your word choice."

"Have you ever been in that situation before? Have you been in the situation with an unhappy client?"



Keywords



photography, creativity, website design, managing client expectations, delighting clients, client experience



Alison Hatch Photo

Film Soup Online Course

Calendly

Loom

Natalia Robert shares her journey into interior photography and the differences between shooting for real estate listings and interior designers. She emphasizes the importance of building relationships with interior designers and capturing specific moments that evoke a feeling. Natalia provides tips and tricks for working with interiors, including using a tripod, straightening verticals, and mastering masking in Photoshop. She also discusses her platform, The Grove, which provides resources, courses, and a supportive community for women in the interior photography industry.



Keywords



interior photography, real estate photography, interior designers, relationships, capturing moments, tips and tricks, tripod, straightening verticals, masking in Photoshop, The Grove, resources, courses, community, women in photography



Takeaways



Interior photography is a niche within the photography industry that is often overlooked but offers unique opportunities to blend design and architecture with photography.

Working with interior designers requires building relationships and understanding their vision for the space.

Tips for interior photography include using a tripod, straightening verticals, and mastering masking in Photoshop.

The Grove is a platform that provides resources, courses, and a supportive community for women in the interior photography industry.



Sound Bites



"Interior photography is its own little niche"

"Working with interior designers is relationship-heavy"

"Using a tripod and straightening verticals are essential in interior photography"



Chapters



00:00 Introduction and Background

03:11 Exploring the Niche of Interior Photography

09:20 Building Relationships with Interior Designers

16:17 Tips and Tricks for Interior Photography

In this episode of the Photographers Create Podcast, Anja Poehlmann discusses personal projects, specifically the 365 project. She shares her experience and tips for starting and maintaining a 365 project, including the benefits of personal projects, the importance of play and experimentation, and the value of documenting everyday moments. Anya emphasizes the need for flexibility and grace in personal projects, allowing for breaks and missed days without feeling like a failure. She also provides insights into post-processing and organization strategies for a 365 project.



Keywords



personal projects, 365 project, photography, play, experimentation, everyday moments, flexibility, grace, post-processing, organization







Takeaways



Personal projects allow photographers to explore ideas, test and play, and learn new techniques that can be applied to client work.

Starting with smaller projects can be a good segue into a 365 project, allowing photographers to build confidence and develop a routine.

Personal projects are an opportunity to capture and document the little moments in life that often go unnoticed.

Staying organized and having a system in place is crucial for managing a 365 project and ensuring that photos are easily accessible and editable.

It's important to use the equipment and process that works best for you, whether it's shooting with a phone, film, or digital camera, and finding a post-processing workflow that suits your style and preferences.



Sound Bites



"Personal projects let me play and experiment without having to prove anything to anyone."

"Starting smaller is a good segue into a 365 project."

"Missing a day doesn't mean the project has failed. Keep going and find ways to catch up."



Sound Bites



"Personal projects let me play and experiment without having to prove anything to anyone."

"Starting smaller is a good segue into a 365 project."

"Missing a day doesn't mean the project has failed. Keep going and find ways to catch up."



Sound Bites



"Personal projects let me play and experiment without having to prove anything to anyone."

"Starting smaller is a good segue into a 365 project."

"Missing a day doesn't mean the project has failed. Keep going and find ways to catch up."



Chapters



00:00 Introduction and Scheduling Collaboration

00:38 Getting into Personal Projects

02:55 Starting a 365 Project

06:41 Taking Baby Steps into a 365 Project

07:37 Starting Small and Building Confidence

09:29 Giving Yourself Grace in Personal Projects

10:37 Continuing a 365 Project

11:14 The Power of Photos and Videos

12:10 The Importance of Personal Projects

13:09 Filling the Gap in Photos

15:31 Keeping Photos Fresh and Creative

16:30 Finding New Angles and Techniques

24:48 Staying Organized in a 365 Project

29:13 Using the Equipment and Process That Works for You

32:04 Resources for 365 Projects

35:11 Conclusion and Where to Find Anja



Links:

My website: https://www.anjapoehlmann.com/

365 course (hosted and recorded for DFP Education): DFP education 365 course (affiliate link)

IG: https://www.instagram.com/by_anjap/

 

Alison Hatch Photo