PPC with YRV Dynamics CEO and Founder of YRV Dynamics, Yousaf Yunes

In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you.
00:00 Introduction
01:37 Impact of Apple's Updates
03:24 Campaign Tracking
YouTube Channel
Medium Blog
Official Site

In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal markers. No specific action is requested from the viewers, but the information provided will help them optimize their conversions via KPIs.
PPC with YRV Dynamics YouTube Channel
PPC with YRV Dynamics Medium Blog
 

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts.
Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business."
Takeaways:
Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product.
Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns.
Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value
Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation.
AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics.
Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context.
PPC with YRV Official YouTube Channel
PPC with YRV Official Medium

In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.
00:00Introduction
04:18Impact of Layoffs
06:11Market Share Analysis
08:16 My Take on the Situation
10:07The Future of AI and Search
12:31Challenges with Ad Revenue, Closing Remarks
 
YouTube Video Link 
Medium Profile Link

In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of accessing clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the industry's future and Guided PPC's mission to help media buyers improve their results.
Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital.
Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists.
Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms.
The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI.
Agencies play a crucial role in making advertising platforms work in the best interest of clients.
Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability.
Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns.
Clients should be prepared before investing in advertising.
Understanding key performance indicators (KPIs) and attribution windows is essential.
Access to clients' Shopify accounts can aid in troubleshooting and analysis.
The future of the industry lies in continuous learning and improvement.
Guided PPC aims to help media buyers improve their results.
YouTube Video of the Interview
Medium Profile

I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.
 
00:00 Introduction
01:41 Partnerships and Real-time Content
05:21 Content Creators and Influences
09:05 TikTok Reprieve, Conclusion
 
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