13 episodes

Architects globally are undervalued, under-appreciated and struggle to make enough for their living.

Every Friday, join Sara Kolata an Architect and Digital Strategist, as she discloses secrets of Digital Transformation to help you build a more profitable and fulfilling career, as an Architect.

Profitable Architect Online Podcast Sara Kolata

    • Arts

Architects globally are undervalued, under-appreciated and struggle to make enough for their living.

Every Friday, join Sara Kolata an Architect and Digital Strategist, as she discloses secrets of Digital Transformation to help you build a more profitable and fulfilling career, as an Architect.

    6 classical storytelling examples you can use to develop an attractive character online.

    6 classical storytelling examples you can use to develop an attractive character online.

    Storytelling is what makes the world go round.

    It is about the way you tell the story that can make or break your relationship with an audience.

    In this episode, I will discuss:

    - Six basic attractive character storylines
    - And how you can use them to communicate your brand with your audience.




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    • 12 min
    The avatars of an attractive character

    The avatars of an attractive character

    Let's look into the different identities which are famously talked about in digital marketing.

    They can be compared to archetypes in mythology. The creation of an avatar corresponds with how you communicate and interact, and how the audience reacts to you.
    In this episode, I will discuss:

    - Attractive character avatars
    - And how taking on a well-defined persona online can make it easier for you to build a relatable brand




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    • 18 min
    How to promote yourself online as an architect?

    How to promote yourself online as an architect?

    People are looking for human elements and human experiences, they want relatability, approachability and intimacy.

    And you can show all of the above when you open up to sharing more of yourself on social media.

    So in this episode, I will discuss:

    - Ways of promoting yourself online as an architect
    - And how to do that so that you can become an attractive character and gain real fans.




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    • 19 min
    The first steps to a functioning sales pipeline

    The first steps to a functioning sales pipeline

    Your customers are people. They have their interests, desires, drives, purposes, and also their fears, problems, and frustrations.

    In this episode I will discuss:

    - How to research your ideal customers, 

    - and where to find them online. 


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    • 18 min
    How your customer's problem is a key to an ultimate conversation.

    How your customer's problem is a key to an ultimate conversation.

    Knowing everything you can know about your client's problem and being able to surprise them by showing how well you understand what they are going through will help you with better communication.

    In this episode I discuss:

    - Where to find your clients 

    - and how to talk to them to avoid being misunderstood in the process. 


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    • 16 min
    Your ideal customer and how you attract them to your architecture business

    Your ideal customer and how you attract them to your architecture business

    Understanding your client well and having clarity as to who that person is and how exactly you want to work with them is the number one most important thing you want to ask yourself.

    In this episode I will discuss:

    - Your idea customer profile

    - And where to find them online


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    Send in a voice message: https://anchor.fm/sarakolata/message

    • 17 min