46 min

Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot The Backroom with Retail Dive

    • Business

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

46 min

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