In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service. Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later this year.
What impact will this situation have on the campaigning strategy in the upcoming elections? Apart from political campaigns, how has the coronavirus impacted the advertising industry as a whole? This is quite a show wrap up!
Key Takeaways from this Show
Challenges and opportunities in political advertising
Feasibility of OTT as a marketing platform
How Google’s move to eventually ban third-party cookies will ban digital marketing
How to deal with attribution in political advertising
And so much more...
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