40 episodes
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders Ray Rike & Dave Kellogg
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- Business
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5.0 • 1 Rating
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SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.
Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies. A unique aspect of each episode is that Dave and Ray will include 2-3 questions submitted by listeners to previous SaaS Talk episodes.
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Rubrik S-1 and IPO - A Growth and Profitability Metrics Review
Rubrik, a cloud industry cybersecurity company went public on April 25th - Dave "CAC" Kellogg and Ray "Growth" Rike break down the key metrics that Rubrik used as the foundation to their S-1 and Initial Public Offering.
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Growth Endurance in SaaS - A New Normal?
Dave "CAC" Kellogg and Ray "Growth" Rike discuss how a "growth rate" endures for a SaaS company over time!
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SaaS Metrics Maturity Model - Part 2
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the five levels of the SaaS Metrics Maturity Model
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SaaS Metrics Maturity Model - Part 1
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top reasons why a SaaS Metrics Maturity Model is needed to help companies scale.
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Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love!
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CAC Ratio - An Under Utilized SaaS Metric
This is a replay of the most popular SaaS Talk episode published in season #1. Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into all things Customer Acquisition Cost (CAC) including the CAC Ratio.
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