Sales: Top to Bottom Podcast

Keenan & Becc Holland

Welcome to the Top to Bottom Podcast! We're the best thing to ever happen to sales... tune in to find out why :) Every Wednesday @ 11AM PST, Keenan & Becc discuss many different topics surrounding the B2B sales industry & how to stand out, provide value, and close deals in this ever-changing environment. Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

  1. 2023-11-23

    Sales: Top to Bottom #48 - The Final Episode

    Welcome to Episode #48 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including whether you should mention non-business related topics for personalization, whether sales people are facilitators in the sales room, and how to find an unknown for a buyer. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! This is our last episode of Season 1 - See you in 2024 for Season 2! Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    53 min

  2. 2023-11-15

    Sales: Top to Bottom #47 - Buyer's Journey, Calendly Links, & Centering Sales Enablement to Problems

    Welcome to Episode #47 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should get out of buyer's way if they have already done self-research, if you should use Calendly links when booking outbound & inbound meetings, and how to create a problem-centric sales enablement function within your organization. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    53 min

  3. 2023-11-08

    Sales: Top to Bottom #46 - Impact v. Pain, Sales Territories, & How to ID Your Buyer's Metrics

    Welcome to Episode #46 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including the difference between impact and pain, if you should split sales territories based on geography, and how to identify the metrics that your buyers care about. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    50 min

  4. 2023-11-01

    Sales: Top to Bottom #45 - Zoom Meetings, Disqualifying Prospects, & How to Challenge Your Buyers

    Welcome to Episode #45 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should keep your cameras off during Zoom meetings, if you should disqualify your buyer early, and how to properly challenge your buyer. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    1 hr

  5. 2023-10-25

    Sales: Top to Bottom #44 - Toastmasters, Renewals, & How to ID the Problems You Solve

    Welcome to Episode #44 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if toastmasters will help you sell better, if AEs should get credit for upsells & renewals, and how to identify the problems you solve, per buyer persona. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    48 min

  6. 2023-10-18

    Sales: Top to Bottom #43 - Is Outbound Dead, Money-Driven Sales Culture, & How to Build Out Inbound

    Welcome to Episode #43 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if outbound is still working, if you should build a money-driven sales culture, and how to build an inbound/awareness marketing organization. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    52 min

  7. 2023-10-11

    Sales: Top to Bottom #42 - Discovery, Creating Content, and How to Avoid Leading Questions

    Welcome to Episode #42 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if discovery is about finding if the prospect is a "good fit", If you should post selfies on LinkedIn, and how to avoid asking leading and self-diagnosis questions. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    1h 4m

  8. 2023-10-04

    Sales: Top to Bottom #41 - AI in Sales, Emotional States, & Selling to Personal Motivations

    Welcome to Episode #41 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if AI will replace salespeople, if you should sell to a buyer's emotional state, and how to get your buyers to let you help them. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

    48 min
See All (48)

About

Welcome to the Top to Bottom Podcast! We're the best thing to ever happen to sales... tune in to find out why :) Every Wednesday @ 11AM PST, Keenan & Becc discuss many different topics surrounding the B2B sales industry & how to stand out, provide value, and close deals in this ever-changing environment. Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

Information

  • Creator
    Keenan & Becc Holland
  • Years Active
    2022 - 2023
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © Keenan & Becc Holland
  • Show Website
    Sales: Top to Bottom Podcast