37 min
Sarah Weyman | The Impact of COVID-19 & Adjusting To The New Marketing Normal In China The Negotiation
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- Marketing
In this episode of The Negotiation we speak with Sarah Weyman, Chief Growth Officer at Dentsu Aegis Network China. We talk about how brands have been able to be successful coming out of the COVID-19 pandemic by reacting swiftly and acting empathetically. I ask Sarah how marketers are responding to the epidemic, the impact it’s had on their 2020 business plans, and how they are re-aligning in response to such an unprecedented situation. We also looked at how logistics and supply chain challenges are impacting marketers right now and in what verticals, as well as the resilience being shown by both marketers and consumers. We talk about the impact on mainstream brand equity, tracking across awareness, quality and reputation metrics, that the coronavirus has had. We also discuss the regulatory and policy landscape around marketing in China especially with regards to the Coronavirus and maintaining integrity so that products and services designed to help counter the pandemic are allowed to be front and center. Enjoy.
In this episode of The Negotiation we speak with Sarah Weyman, Chief Growth Officer at Dentsu Aegis Network China. We talk about how brands have been able to be successful coming out of the COVID-19 pandemic by reacting swiftly and acting empathetically. I ask Sarah how marketers are responding to the epidemic, the impact it’s had on their 2020 business plans, and how they are re-aligning in response to such an unprecedented situation. We also looked at how logistics and supply chain challenges are impacting marketers right now and in what verticals, as well as the resilience being shown by both marketers and consumers. We talk about the impact on mainstream brand equity, tracking across awareness, quality and reputation metrics, that the coronavirus has had. We also discuss the regulatory and policy landscape around marketing in China especially with regards to the Coronavirus and maintaining integrity so that products and services designed to help counter the pandemic are allowed to be front and center. Enjoy.
37 min