Season 4, Episode 7: What if....businesses decided to DANCE with innovation‪?‬ Businesses are People Too! A Podcast

What if....businesses decided to DANCE with innovation? with Dr. Caroline Brookfield, The Reluctant Creative

On this episode, we dive on in and learn:


The #1 skill businesses are seeking for their teams
The difference between big C and little c creativity
How to access our own creativity beyond the traditional sense of the word
93% of businesses say they want innovation, but only 18% of people feel safe taking creative risks in their workplace
The two judgement barriers of creativity - internal and external
Why rejection feels like physical pain
How leaders can model creativity while braving judgement
Why creating a safe space to explore all creative failure is how we get to the “good stuff”
The practice of creative failing to work our creative muscle
Benefits of creativity. E.g., higher income, better leadership, more confidence in uncertainty, etc.
The power of a "literary mullet," fun in the front, data in the back
The biological facts about creativity
Creativity is contagious
Why and how leaders can support teams to step into creativity
Why we tend to fall back into status quo solutions when feeling uncertain and how creativity can reduce this
How to redefine creativity within our business teams
That DANCE helps to democratize creativity in teams (Daydream, Ambiguity, Novelty, Curiosity, and Edit Later)
The difference between divergent creativity (ideating without judgement) and convergent creativity (distilling divergent creativity)
Daydreaming = productive boredom
Tolerance of Ambiguity to build non-status quo solutions
How Novelty builds more data points for connecting to unique solutions in our brains
Curiosity is the foundation of all creativity
Ernest Hemingway was right when he said "Write drunk, edit sober" (separating divergent and convergent creativity)
Caroline's answer to "What if...businesses realized that they are people too?" (42:46)

Links in this episode:


Website: carolinebrookfield.com, thereluctantcreative.com
LinkedIn: Dr. Caroline Brookfield
Instagram: @artfulscience
YouTube: Creative Lifescaping

Connect with Lindsay online:


Website: www.quirkylindsayharle.com
Instagram: @quirkylindsayharle
LinkedIn: Lindsay Harle-Kadatz
Email: lindsay@thewriteharle.com
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