Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement

Finka Jerkovic
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The Your Brilliant Difference Podcast: Personal Branding for Career Advancement, has a new episode every Thursday. It's produced to help mid-career corporate professionals and leaders use their personal brands at work to rise and shine in their careers, whether it be getting a promotion, finding fulfilling work, or bolstering their influence. Hosted by Finka Jerkovic, the Founder and Career Advancement Coach at Finka Inc., this podcast is inspired by her corporate Your Brilliant Difference Program that has helped people across North America and Europe get promoted and noticed at work. Your Brilliant Difference is a cutting-edge personal branding method that flips the script from "me" to "we" so people can focus on the transformations they deliver for people, as that's where the true growth and results happen. It wasn't until Finka harnessed her own personal brand, Brilliant Difference, that she started making her own career opportunities to design a successful career pathway, and now she's sharing this method with you. After every episode, you'll learn how to advance in your career through personal branding or skills that strengthen your personal brand, like communication and influence. Don't forget to subscribe and share with your network!

  1. 2025-06-06

    Episode 206: Special Announcement from Finka

    I've got an announcement. My third book is in the works, and I've got a solid draft that I can now work with.  To get to the next stage of my writing process, I need to start from the beginning to write my second draft. My goal is to share a readable draft with a few select readers by the end of the summer.  I need to put all my creative energy into this next draft and as a result I will be pressing pause on my podcast for the summer.  I'll be back in the Fall to give you an update on the book and what is coming up next. Thank you for tuning in and being here week after week. Have a joyous summer and I can't wait to come back and tell you all about the book and where things are heading. Finka

    7 min

  2. 2025-05-23

    Episode 205: The Power of Coaching to Brilliant Differences

    Struggling to tap into your team's full potential? You know your employees are talented, yet you can't seem to bring the most out of them. Chances are it's because you're not coaching to their Brilliant Differences.   A Brilliant Difference is composed of people's God-given gifts, their talents and strengths, and how they uniquely actualize them to transform the lives of others. It just so happens that the workplace and people's careers are the perfect arenas to live it out.  I think of Brilliant Differences as diamonds; they need pressure and cuts to be realized and utilized with the most value.  That's like your team. They're diamonds. They're valuable. They just aren't fully aware of it yet.  That's where you come in, leader, asking them specific questions to hone and coax their Brilliant Differences, so they can make a meaningful impact, leading your organization to excellence.   From understanding the progression of zones of brilliances, to mitigating the mediocrity trap, to the right series of questions to ask, you'll know exactly how to bring the most out of your people after listening to this episode.  Don't Miss Out! Grab Your Brilliant Difference Coaching Questions  Download Here  Leadership Development Audit  Apply Now  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  Workplace Coaching vs. Edge Mover's Coaching and Why You Need the Latter     How to Create a Successful Coaching Session: 5 Things You Need to Do     3 Coaching Skills Every Leader Needs—Let's Do LAPs!  Connect Beyond the Podcast for Daily Career Support  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    36 min

  3. 2025-05-15

    Episode 204: 3 Coaching Skills Every Leader Needs—Let's Do LAPs!

    There are three coaching skills you cannot forgo in your leadership and career, and they are LAP:  Listen.  Ask questions.  Pause.  Seems simple enough, right?   Wrong.  Trust me when I say there is an art to executing each of these skills. When done wrong, it can be dismal and tiring. But when done right, it not only fuels your career and leadership, but those of the people in your company!  I'll teach you how to do it the right way. By the end of this Your Brilliant Difference Podcast episode, you'll learn:  Lessons from workplace coaching experiences (from myself and clients).  Why coaching is crucial for workplace success now more than ever.  The difference between the three tiers of listening and how to tap into all.  How to form your coaching questions to be open-ended, strategic-thinking starters.  The power of pausing and when to use it.  You're only one listen away from growing your coaching skills, bringing the most out of yourself and people.  Leadership Development Audit  Apply Now  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  Workplace Coaching vs. Edge Mover's Coaching and Why You Need the Latter     How to Create a Successful Coaching Session: 5 Things You Need to Do     Connect Beyond the Podcast for Daily Career Support  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    43 min

  4. 2025-05-08

    Episode 203: How to Create a Successful Coaching Session: 5 Things You Need to Do

    What are the elements of a successful workplace coaching session? What makes an employee eager to grow and change vs. stuck in their ways?  I'll answer both questions. Even better? I'll teach you exactly how to facilitate a coaching conversation at work that actually uncovers potential and gets results from your people.   You might think you're already coaching, supporting and mentoring your people through weekly huddles and individual touchpoints, but the truth is, if you aren't doing these five things, you're not actually coaching:  Making space for intentional, strategic thinking Analyzing comfort zones Facilitating the three types of change Developing self-awareness in talent and purpose Designing Edge Moves From knowing the four types of questions to ignite powerful thinking and "aha" moments, to understanding the psychology behind change resistance, you'll have everything you need to start coaching your team successfully.   Share Your Experience!  After listening to this episode, take two minutes and share your own coaching or listening experiences on LinkedIn using the hashtag: #EdgeMoversCoach. Share your biggest episode takeaways and insights and what you'll be bringing back with you to your career.   Mentioned Books  The War of Art by Steven Pressfield  Wherever You Go, There You Are by Jon Kabat-Zinn  Breakthrough Coaching by Marcia Reynolds  Leadership Development Audit  Apply Now  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  Workplace Coaching vs. Edge Mover's Coaching and Why You Need the Latter     Connect Beyond the Podcast for Daily Career Support  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    45 min

  5. 2025-05-01

    Episode 202: Workplace Coaching vs. Edge Mover's Coaching and Why You Need the Latter

    Workplace coaching has been used for years to garner performance and results from employees...but it only goes so far. Traditional workplace coaching is limiting, and if you really want to see long-term, sustainable growth and development from your team and business, you need to be an Edge Mover's coach.   Where does traditional workplace coaching fall short and what is Edge Mover's coaching? I answer these questions in episode 202, the catalyst of a new podcast series: Edge Mover's Coach.  Coaching is one of the most vital skills needed in the workplace, but it's often done wrong. I know this because I've experienced it first-hand and had to make my own coaching pivots in my career.  But I'll let you in on everything—my coaching success stories, my coaching fails, and why I now practice Edge Mover's coaching—so you can bring the most out of you and your team.  Share Your Experience!  After listening to this episode, take two minutes and share your own coaching experiences on LinkedIn using the hashtag: #EdgeMoversCoach. Share your biggest episode takeaways and insights and what you'll be bringing back with you to your career.   Leadership Development Audit  Apply Now  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  Stop Talking, Start Coaching  How to Be a Brilliant Coach  Connect Beyond the Podcast for Daily Career Support  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    52 min

  6. 2025-04-24

    Episode 201: CHARISMA Framework: How to Establish Executive Charisma

    People with executive presence often have charisma, or executive charisma. What is it and how can you establish yours? First off, charisma is your ability to compel people with your charm, inspiring them to understand your message or take action. Sounds pretty close to executive presence, right? But how you actualize and elevate your charisma to fuel your executive presence differs.  You do so by following my simple eight-step CHARISMA framework:  Courage Humility Authenticity Responsiveness Intention Storytelling Mindfulness Articulation Paired with resources below, learn everything you need to know about effectively establishing your executive charisma to elevate your leadership and career.   Executive Charisma Package: CHARISMA Framework + Charisma Self-Assessment Scale  Download Now  Workplace Communication Quiz  Start Now and Find Your Communication Style  Mentioned Research and Books   The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations — Harvard Business School  Presence by Amy Cuddy  Leadership Development Audit  Apply Now  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  What It Means to Have Executive Presence (+ an Exercise to See Where You're At)  How to "Own a Room": 3 Executive Presence Primers  Storytelling: Your Executive Presence Secret Weapon  Need More Career Direction and Clarity?  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    53 min

  7. 2025-04-17

    Episode 200: Storytelling: Your Executive Presence Secret Weapon

    If you've ever wondered, "How can I have more executive presence?" this episode is for you. Stories have been shared for millennia and are 22x more memorable than facts, yet corporate professionals and employees give it a middle-of-the-pack priority, even though it's a critical key to boosting their executive presence and leadership at work. The priority revelation is based on data from my Career Advancement Forecast (give it a read if you haven't yet).   So, I'm taking storytelling—what's seen as an underrated, nice-to-have skill—from the middle and spotlighting it at the top because you cannot have executive presence and grow in your career and leadership if you don't tell stories.   They connect. They engage. They influence. They persuade.   Today, you'll learn how to become a master storyteller by:  Understanding why storytelling makes all the difference in your career and impact.   Leveraging 4 types of stories you need to have in your executive presence, workplace arsenal.   Knowing what makes a captivating story.   Listening to how one of my clients told a story in a presentation and received critical career feedback of: "must be promoted."  This is just the beginning of your executive presence, storytelling journey. Uncover your story today and start connecting and influencing important stakeholders and situations.  Leadership Development Audit  Apply Now  Executive Presence Self-Assessment  Download Now  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  What It Means to Have Executive Presence (+ an Exercise to See Where You're At)  How to "Own a Room": 3 Executive Presence Primers  Need More Career Direction and Clarity?  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    37 min

  8. 2025-04-10

    Episode 199: How to "Own a Room": 3 Executive Presence Primers

    People with executive presence are often told they know how to "own a room," igniting engagement and attention without saying a word. But what does this look like and how can you do it too?  Using these three executive presence primers:  Be intentional Define the stakes Bring your Brilliant Difference Owning a room isn't about owning it, but making space for others, which is where intention, stakes, and your Brilliant Difference come into play.  Tune into this new Executive Presence 101 episode and elevate your EP at work.  Leadership Development Audit Apply Now Executive Presence Self-Assessment  Download Now  Discover Your Brilliant Difference   Download Your Brilliant Difference Brainstorm  Like What You Listen To?  Share the episode and show with a fellow colleague and podcast listener!  Leave a rating and review. Your feedback is valuable.   Related Episodes  What It Means to Have Executive Presence (+ an Exercise to See Where You're At)  Need More Career Direction and Clarity?  Download the Finka Inc. Career Advancement Forecast  Connect with Finka on LinkedIn  Interested in Working with Finka on Your Company's Leadership Skill Development?  Book a Call

    24 min
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About

The Your Brilliant Difference Podcast: Personal Branding for Career Advancement, has a new episode every Thursday. It's produced to help mid-career corporate professionals and leaders use their personal brands at work to rise and shine in their careers, whether it be getting a promotion, finding fulfilling work, or bolstering their influence. Hosted by Finka Jerkovic, the Founder and Career Advancement Coach at Finka Inc., this podcast is inspired by her corporate Your Brilliant Difference Program that has helped people across North America and Europe get promoted and noticed at work. Your Brilliant Difference is a cutting-edge personal branding method that flips the script from "me" to "we" so people can focus on the transformations they deliver for people, as that's where the true growth and results happen. It wasn't until Finka harnessed her own personal brand, Brilliant Difference, that she started making her own career opportunities to design a successful career pathway, and now she's sharing this method with you. After every episode, you'll learn how to advance in your career through personal branding or skills that strengthen your personal brand, like communication and influence. Don't forget to subscribe and share with your network!

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