Your Brilliant Difference Podcast with Finka Jerkovic Finka Jerkovic

Calling all course creators, entrepreneurs, and workshop facilitators — do you know what you need to make your first (or next) million dollars?  
In episode 153, you’ll get all the answers from the CEO of Scale With Success, Caitlin Bacher. Running a company that’s dedicated to teaching coaches and course creators how to turn their online course into a 7-figure business without launching, she has rapidly grown her own business to over $11 million in revenue and there’s no slowing down in sight.  
The main shift that excelled her revenue growth? Shifting from launching to evergreen selling, and it all started from a chance encounter with a new friend revealing a completely different approach to selling courses. This gave her the momentum she needed to scale her business with success. Once she made the switch from launching to selling her course on autopilot, she was able to make her first $1 million in 9 months just by selling one of her online courses. She now teaches this method to course creators all over the world, and you too will get an inside look at her method and what a “million-dollar” mindset looks like. 
What to Expect 
Launching vs. selling.  Why you need to stop launching and start selling.  What makes successful business owners and course creators stand out.   What a million-dollar mindset looks like and how to cultivate one.   3 ways to practice genuine connection with evergreen selling to connect with ideal clients and boost your revenue.  Caitlin’s Brilliant Difference™ that helped her grow and exceed her revenue expectations.   Chapters 
00:00 — Introduction  
0:5:03 — What Inspired Caitlin’s Business 
07:16 — The Transformation Point of Reaching $11 Million 
12:10 — Launching vs. Selling 
16:21 — Evergreen Sales Model 
17:47 — 3 Ways to Practice Genuine Connection 
28:16 — Where Business Owners and Course Creators Should Invest Their Time and Money 
36:03 — The Million Dollar Mindset 
41:20 — Caitlin’s Brilliant Difference™ 
Connect With Caitlin Bacher 
Instagram: @caitlinbacher  Become a Your Brilliant Difference™ Podcast Guest 
Do you have a brilliant story to share about your career, business, leadership development, or team building journey? Click the button below to fill out a quick form so we can get to know you and collaborate with you on the podcast.   
[Become a Guest] 

Last week, I went to a horse event in Kentucky with my daughter and some of her friends and their moms in our horse community. And watching the athletes perform really struck a chord with me — while we aren’t necessarily “athletes” at work, we do possess commonalities with horseback riders, hockey players, football players, etc. 
Listen to the full episode to witness 3 things I’ve learned from observing athletes and how these coaching and feedback elements can be applied in the workplace, helping us enhance our talent and performance.  
What to Expect 
Key similarities and differences between athletes and employees in the workplace.  The importance of coaching and feedback.  Why coaching should be the norm.  How to receive feedback and shift your mindset to cultivate growth.   Feedback reminder: people are rooting for you.    How you can turn critical feedback into a confidence booster and skill builder.  Chapters 
00:00 - Introduction 
04:31 – Similarities and Difference Between Athletes and Employees 
09:14 - The Role of Coaching in Sports 
11:19 – The Concept of Coaching 
13:33 - The Importance of Feedback in Workplace Engagement 
16:05 – Feedback Mindset Shift 
20:29 – The Audience is On Your Side 
25:13 – Coaching Resource 
Catch the RISE Webinar Replay 
Want to rise into your best leadership self to bring out transformational change and growth in your team and clients? Access a recording of my latest webinar: RISE: Retain, Inspire, Strengthen, and Engage Your Leadership and Team to 10x Your Q2 Forecast. Access your replay here: www.finkainc.com/rise-webinar-replay 
 Download the Your Brilliant Coaching Cheat Sheet 
Want to guide yourself through questions that will help you develop your skills and performance? Are you a leader who needs guidance to ask their team the right question and unlock everyone’s full potential? Download your very own copy of the Your Brilliant Coaching Cheat Sheet, a resource comprised of a question bank to help you spark growth in yourself and team. Download your copy here: https://finkainc.com/coaching-cheat-sheet/  

There’s a friend (precursor) to burnout that can be even more damaging than burnout... Meet boreout.  
Boreout is an apathetic state where you feel “meh” about your work, being detached and uninvolved in new projects or meetings. Essentially, boreout fuels workplace disengagement, but there are 4 things you can do to manage it. 
 With balancing work and the tornado of life, it can be challenging to maintain the same levels of engagement at work every day. So, follow me on this yellow brick road to finding joy and passion at work again by knowing how to overcome boreout when it strikes.  
What to Expect 
How boreout contributes to workplace disengagement.  What exactly boreout is.  Top 4 causes of boreout.   4 tactics you can use to overcome boreout (FLOW).   How your Brilliant Difference™ plays a role in your workplace engagement journey.   Chapters 
00:00 - The Impact of Boredom on Workplace Disengagement 
05:07 - Recognizing the Signs of Boreout 
11:33 - Finding FLOW: Balancing Skill and Difficulty 
16:06 - Strategies for Moving Forward From Boreout 
Resources 
Why Boredom At Work Is More Dangerous Than Burnout (forbes.com)  The Autotelic Employee: Harnessing Flow States for Peak Performance and Fulfilment | by Stephen Gibb | Medium  What Is Quiet Quitting—and Is It a Real Trend? (investopedia.com)  Track and Facilitate Your Engineers’ Flow States In This Simple Way (firstround.com)  Exiting Flow. Regaining Control.. “In positive psychology, flow, also… | by Douglas Ferguson | Mission.org | Medium  Catch the RISE Webinar Replay 
Want to rise into your best leadership self to bring out transformational change and growth in your team and clients? Access a recording of my latest webinar: RISE: Retain, Inspire, Strengthen, and Engage Your Leadership and Team to 10x Your Q2 Forecast. Access your replay here: www.finkainc.com/rise-webinar-replay 
 

Historically, imposter syndrome has a bad reputation. It’s a state of being anxious and not feeling success internally despite external successful performance, leading people to feel like a fraud. When imposter syndrome rears its head at work, it can limit your brilliance, potential, and performance.  
But what if I told you imposter syndrome is a good thing, something to embrace that is a catalyst for growth? You just need to know how to move through and beyond it. In this episode, I expose the bright side of imposter syndrome and how it can be important to guide you toward your best future self.  
What to Expect 
What imposter syndrome exactly is.  The top signs of imposter syndrome and how they show up at work.  The side effects of imposter syndrome.   How imposter syndrome can be used as a growth strategy to activate one's potential.  4 strategies for managing imposter syndrome (the 4 Rs).  How self-doubt can be an ally and a sign of aspiring for greatness.  Chapters 
00:00 - Introduction and Overview 
05:10 - Imposter Syndrome as a Growth Strategy 
26:46 - Rehearsing Past Successes 
30:55 - Conclusion 
Resources 
Here's Google's Secret to Hiring the Best People | WIRED  (3) Anticipation is the Bullseye for Happiness | LinkedIn  Role of Happiness: Mediating Digital Technology and Job Performance Among Lecturers - PMC (nih.gov)  Well-being and Anticipation for Future Positive Events: Evidences from an fMRI Study - PMC (nih.gov)  Feel the Fear . . . and Do It Anyway (r): Dynamic Techniques for Turning Fear, Indecision, and Anger into Power, Action, and Love: Jeffers, Susan: 9780345487421: Books - Amazon.ca  The Work of Byron Katie  Catch the RISE Webinar Replay 
Want to rise into your best leadership self to bring out transformational change and growth in your team and clients? Access a recording of my latest webinar: RISE: Retain, Inspire, Strengthen, and Engage Your Leadership and Team to 10x Your Q2 Forecast. Access your replay here: www.finkainc.com/rise-webinar-replay  

Last month, I went on a silent retreat. While the moments of silence were uncomfortable at first, how I felt afterward and what I learned were life-changing, so I want to share my experience with you. 
You don’t need to attend a retreat to harness the power of self-reflection. It’s such a powerful tool when used in the workplace and can enhance your leadership and career journey. I’ll teach you how to use it and the benefits you can reap!  
What to Expect 
How self-reflection is a powerful tool to help you gain new perspectives, find clarity, and identify areas for improvement.  Why self-awareness is the most crucial leadership skill.  How self-reflection fuels self-awareness.  How to start incorporating self-reflection into coaching conversations to help you guide your team to new solutions.  Practical ways to facilitate self-reflection including focusing on gratitude, journaling, and taking walks.  The significance of self-reflection and how it plays a role in workplace engagement.  Chapters 
00:00 - Introduction and Silent Retreat Experience 
06:39 - The Importance of Self-Reflection in the Workplace 
11:02 - Self-Reflection as a Tool for Productivity 
16:10 - Getting Started with Self-Reflection 
Want to Re-engage Your Passion and Performance at Work? 
Register for our RISE webinar, happening April 17 at 11:00 a.m. EST. Get tangible tactics to help you consistently find purpose and joy in what you do, helping you break through the lulls of disengagement. 
 Register HERE. 
 

Have you ever wondered what turns the audiences of popular music artists, like Taylor Swift, into devoted fans? You don’t need to be a pop star to get super fans, and every business owner deserves them.  
In this new Your Brilliant Difference™ Podcast episode, I have the pleasure of chatting with Author and Customer Experience Speaker, Brittany Hodak. Together, we expose the secret to creating superfans and how you can generate fandom by communicating your value and Brilliant Difference™. 
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.” 
What to Expect 
Why you need to stand out in a commoditized market by connecting with customers on a deeper level.  How to use the SUPER Model (Start With Your Story, Understand Your Customer's Story, Personalize, Exceed Expectations, Repeat) to create superfans.  How to tell your story in a way that resonates with customers and makes them see themselves in it.  Why embracing your unique qualities and sharing your story are essential to attract and serve superfans.  Chapters 
00:00 - Introduction and Background 
01:00 - Importance of Standing Out 
06:28 - The SUPER Model: Start With Your Story 
11:03 - The SUPER Model: Exceed Expectations 
13:08 - The SUPER Model: Personalize 
14:28 - The SUPER Model: Repeat 
23:34 - Creating Superfans Like Taylor Swift 
28:03 - Living in Alignment With Your Story 
34:11 - Final Message 
Resources 
5 Customer Experience Lessons You Can Learn From The Eras Tour  Super Fans Masterclass  Connect With Brittany Hodak 
https://brittanyhodak.com/   @BrittanyHodak on all platforms   Become a Your Brilliant Difference™ Podcast Guest 
Do you have a brilliant story to share about your career, business, leadership development, or team building journey? Click the link to fill out a quick form so we can get to know you and collaborate with you on the podcast: https://finka.typeform.com/to/nyRxwCAf