Shredz Shop: 14 Things Skateboarding Podcast Shredz shop

From it's humble beginnings on Lafayette street in New York City, Supreme has been well respected by skateboarders as a place to hang out in downtown. Over the years the brands has exploded into something almost unexplainable. In this episode we talk about James Jebbia, the start of Supreme, limited edition gear, collabs, lawsuits, and much more.

Supreme was started by James Jebbia, who opened up a small skate shop on Lafayette street in New York to sell brands such as Stussy. The shop quickly became a renowned hangout spot, and became the place to be in New York. Now as a billion dollar brand, Supreme has collab'd with any and every celebrity known to the human race, such as Michael Jordan, Neil Young, Lady Gaga, and Kermit the Frog, just to name a few.   On the path to fame, Supreme has braved lawsuits from heavyweights like Calvin Klein, Louis Vuitton, the NCAA and the NHL. Even they're logo has surrounded by controversy, as a close-copy of the pop-art work of Barbara Krueger. Maybe it's bad karma that Supreme now faces a sea of copy-cats, such as Supreme Italia, who have set up fake-supreme stores all around the world.   Recently, Supreme was bought out by the Carlyle Group for a cool 500 million; a group which has been involved in some pretty shady dealings, and who very well could have ties with the 9/11 tragedy, as many theorists have ogled over. What do you think?  With growth-hungry investors, Supreme is destined on a track of unprecedented growth. The question is, can the skateshop-turned-fashion brand make a go of it, or will they crumble under the pressure?

In this episode we talk about how Enjoi started, A-Team, Rodney Mullen, Marc Johnson, Bag Of Suck, and soooo much more.

Marc Johnson created Enjoi out of a desire to be a part of a skateboard brand that was all about fun. Stuck on Rodney Mullen's brand A-Team with Gershon Mosley and others, Marc felt that it was time for a change.   Forming Enjoi, Marc brought on his roommates Louie Barletta and Hsu, as well as Dave Mayhew (creator of the Osiris D3) and others. After some time, Marc was again feeling the pressure of corporate responsibility, and decided to leave, to join Chocolate. Rodney left also in this time, leaving to start Almost skateboards with his good friend, Daewon Song.   Marc left the company to Matt Eversole, who had contributed to many of enjoi's iconic ads over the years. In this time, they pushed hard to film Bag of Suck: Enjoi's most iconic and recognizable team video. This video won Enjoi Transworld's video of the year award, as well as winning Louie video part of the year.   Eversole, after time, left Enjoi due to differences with the company. Louie stepped up as the leader of Enjoi, bringing together the team to film Over Vert.   Over the years, the team has included heavy hitters such as Cairo Foster, Jeremy Hsu, Weiger, Chris Cole, Chris Dobstaff, Blue Turner, Ben Raemers, Thynan Costa, Jackson Pilz, among talented others.   Enjoi has taken part in Thrasher's King of the Road for a number of years, claiming the prize in 2006, with Jackson Pilz as MVP.   To learn more about the Ben Raemers foundation, or to donate, head to:  https://benraemersfoundation.com

The world's longest running skateboard magazine, Thrasher originated as a tool to sell Independent trucks and grew into 'the bible' of skateboard magazines.
Thrasher was started by Fausto Vitello and Eric Swenson in the early 1980's, as a means of marketing their new and upcoming Independent truck company; meeting in the army, they became instant friends over a love of motorcycles.   Jake Phelps, a rough and tumble kid from SF, started from the bottom, and worked his way up within Thrasher, becoming editor in cheif... without ever having an email set up, or even having a voicemail. Phelps came to embody the magazine and what it stood for, and some even say, skateboarding as a whole. He took it upon himself to discern who was in and out, and was known for banning people from the mag who he didn't like.   Under the guidance of Mike Burnett and Jake, Thrasher grew to become the bible and holy document of skateboarding. Under the magazine grew a variety of renown events and contests, such as the coveted Skater of the Year award, King of the Road, and Hall of Meat. These events are cornerstone within today's skateboarding industry.
Watch the episode here: https://www.youtube.com/watch?v=VgD5EGDlyBw 

In this episode we talk about Toy Machine skateboards, Ed Templeton, the team, the logo, why the FBI almost raided Ed's house, how a Toy Machine ad snuck boobs into a Transworld magazine, and much much more!
Watch the full episode on our YouTube: https://youtu.be/mHqLJbaFZTs
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14 Things You Didn't Know About Independent Trucks:
Join us to talk about How Independent trucks started, their connection to Thrasher magazine, the Independent Logo controversy, the team, the ads, and much much more. Read our full article on Independent and the logo changes here: https://shop.shredzshop.com/blogs/blog/independent-changes-their-logo/

Lev Tanju started Palace with a group of friends, who had started  calling their crew the Palace Wayward Boys Choir; comprised of a bunch  of guys skating Southbank in London.   Soon enough, Lev decided to make a go of it, recruiting friends like  Blondey Mccoy, Rory, Lucien Clark, and Lucas Puig to the team. Fergus  Purcell designs the logo, and goes on to do work for icons such as Marc  Jacobs.   With small beginnings, the brand became known for low-fi videos, shot on  Nokia phones and the classic Vx-1000. From there, their videos became  widely popular. Videos like Endless Bummer, Deeper Understanding,  Palasonic, and more.   Palace initially did knock-offs of brands like Chanel, or Versace, and  this put them on the map in the celebrity world; Palace gear began being  worn by people like A$ap Rocky, Jay Z, Kanye West, Justin Bieber,  Rihanna and more.   Now, Palace has since worked with brands such as Umbro, Reebok, and  Adidas. They've had their gear on the courts at Wimbledon, and worn by  the soccer players of the Juventis soccer club.   #skateboarding #palace
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