17 episodes

You got into business because you're good at what you do... and now you're stuck marketing a business!If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process.Hosted by Felter Unfiltered – the designer that non-designer's love!

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba Felter Unfiltered

    • Business

You got into business because you're good at what you do... and now you're stuck marketing a business!If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process.Hosted by Felter Unfiltered – the designer that non-designer's love!

    How to use every page of your website to book clients

    How to use every page of your website to book clients

    Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out:The purpose of the 6 main pages of your website in convincing someone to book or buyWhat to do (and not do) on each page to keep someone clickingExactly what each page must have and how it should end to book ...

    • 26 min
    How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist

    How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist

    Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elisa's journey from high school teacher to virtual assistant to service providerHer fears and hesitancies around reaching out to potential c...

    • 29 min
    6 things I care about more than making six figures

    6 things I care about more than making six figures

    Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out:My journey from a 9-5 professional to a new business ownerHow I've found more purpose and contentment in my business than my prior jobsMy take on whether or not I believe money can buy you happiness ---------------------------------------------🎙️ Skille...

    • 12 min
    Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media

    Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media

    If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing channels and strategies are best for your business and lifeOur thoughts on ManyChat keywords, TikTok, and if VAs should have an InstagramHo...

    • 37 min
    Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host

    Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host

    Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business.Listen to this episode to find out:How I find and pitch myself to podcasts (and booked 20+ interviews in one year)How to prep for a podcast interview (both as a guest and a host) so you can both get the most out of itMy best tips on how to guest on podcasts...

    • 28 min
    The biggest mistakes you’re making with your online presence that are costing you clients

    The biggest mistakes you’re making with your online presence that are costing you clients

    If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression.Listen to this episode to find out:How to fix the top mistakes you might be making with your online presenceWhy letting people vote on your branding can keep you fro...

    • 20 min

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