Startup To Scale Foodbevy

Kaitlin Mogentale founded Pulp Pantry in 2019 to reduce food waste and increase nutrition using upcycled veggie pulp. She had great initial traction getting accepted into Target’s Accelerator, airing on Shark Tank, and launching in major retailers. She found that while consumers say they are interested in sustainable messaging, labeling her product as “pulp” and “upcycled” was turning away potential customers who thought they would taste bad.
So in 2024 Kaitlin listened to her customers and rebranded to Trashy, an energetic and edgy brand to attract a new wave of customers.
Listen in to hear behind the scenes of her transition.
Support her WeFunder Equity Crowdfunding campaign
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As you launch in retail most brands will start by taking orders manually via email, phone call, or even text. But once you start working with larger retailers, they’ll usually require you to process orders via EDI.
In this episode I break down:
What is EDI?When do you need it?How does it implement for a brand?How to choose an EDI provider?How long does it take to set up?How much should I expect to pay?CRSTL is a new modern EDI provider priced for emerging brands that works with any retailer that uses EDI. I recommend them because of their easy to use platform, great customer service, and simple pricing. I negotiated with them for you to Save 25% off your entire first year, let me know if you'd like an introduction.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

If you find yourself constantly putting out fires, this episode is for you. I talk with Katie Armistead about how to build strong relationships and processes across your supply chain so you don’t have to solve every issue that comes up.
We discuss building SOPs (Standard Operating Procedures) and how to improve those with your partners.
I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!
Cohorts is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.
This is an opportunity for personal and brand growth. Founders can learn from industry experts and former founders, while sharing collective experiences with peers.
Spots are filling up quickly, as JPG is actively recruiting the final companies for its Spring 2024 Cohort!
·         Program duration: May – October 2024
·         12 virtual sessions, 90 minutes each
·         Industry Experts in every session, covering topics critical to CPG
·         In-person events at major industry expos
·         PRICING INCLUDES 20% DISCOUNT for the Foodbevy Community:
$720 per month ($4,320 total)
·         BONUS: 5 hours of individualized advisory services from the JPG Resources team
HURRY! Limited spots remain, Sign Up here today and mention FoodbevySpecial to receive your 20% Discount.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers.
Listen in!
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Launching a new CPG business is tough at any time, but launching one in 2024? Let’s find out. I invited on Brian Bethke, founder of Bear Maple, a new Ginseng Maple Water. Brian first came up with the idea in 2020 when looking at Maple Trees outside of his window. Fast forward a few years, he officially launched the brand at Expo West 2024 to much fanfare, winning the KeHE Trendfinder “Golden Ticket”, designed to help fast track young, leading edge brands.
Listen in to Brian’s exciting story to hear what it took to bring his new brand to market and where it’s going from here.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As a CPG brand, understanding your business financials is imperative to building a successful company. You first need to understand your business goals to get where you want to go. I’ve invited on Brad Ebenhoeh from Accountfully to talk through how to build a strong financial foundation for your business.
We discuss:
The difference between Bookkeeping, Accounting, and FinanceChoosing between Profitability and Growth at a LossCalculating your product marginand more.If you need help with understanding your business financials, talk with Brad and his team at Accountfully.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.