Sweet Rejection: Cutting Out the Noise FRICTION with Bob Sutton

You don’t need as many ideas as you think you do. In this episode, Stanford Professor Bob Sutton and Henning Piezunka, assistant professor at the European Institute of Business Administration (INSEAD), debunk brainstorming myths and talk about the importance of saving time and energy. Piezunka explains that rejecting ideas is a delicate art that can actually deepen relationships—and that saying “no” is much better than saying nothing.