Taste Radio BevNET Inc.

Dates, consumed for millennia, are having a modern moment. But can the superfood maintain its momentum, particularly among mainstream consumers? And, while we’re asking: has “superfood” lost its luster? Taste Radio’s hosts have their say. We also sit down with MMA icon Quentin “Rampage” Jackson, who is a partner with upstart beverage brand F3 Energy.
Show notes:
0:38: No ECL, Thank You. Don’t Sit Next To Ray. A Plurality of Cacao. Sounds Fishy. – Mike trolls Ray about a recent soccer game, it’s clear that Jacqui is the one to call in the event of an emergency, and an early-stage date snack brand sparks a discussion about how the fruit and other superfoods are marketed and sold. The hosts also munch on a new line of corn-based, onion-flavored, ring-shaped snacks (yes, you guessed it) and opine on better-for-you versions of legacy snacks, while Mike gets ceremonial about a new cacao drink and reveals a somewhat strange breakfast habit.
30:14: Quentin “Rampage” Jackson, Partner, F3 – MMA fans are undoubtedly familiar with the name “Rampage.” The sobriquet belongs to one of the sport’s icons, Quentin Jackson, a former title holder in the UFC’s light heavyweight division. Quentin is still active in the MMA community and currently aligned with the United Fight League, which was founded by entrepreneur Harrison Rogers in 2023. Harrison is also the founder of F3, a nascent brand of energy and mood-enhancing drinks, of which Quentin is a partner. Quentin spoke about his role with F3, why he urged Harrison not to get into the beverage industry and how he’s using novel social platforms to promote the brand. He also addresses a touchy topic that almost landed Ray in hot water.
Brands in this episode: F3 Energy, Straightaway Cocktails, Sibz, Joolies, Ora Cacao, Chia Smash, Lesser Evil, Funyuns, The Good Crisp, Doritos, Combos, Rivalz Snacks, Snacklins, Harken Sweets, Djablo Sauce, IQ Bar, Doosra, Fishwife, Ark Cocktails, Monster Energy

Emma Chamberlain isn’t jaded by the ebb and flow of beverage entrepreneurship. Not yet, anyway.
On the contrary, the 22-year-old, who rose to fame as a YouTube creator and has since become one of the most prominent influencers in the world, says that she revels in the daily lessons learned from building her coffee brand, Chamberlain Coffee. 
Founded in 2020, Chamberlain Coffee sells whole beans, matcha and instant coffee direct-to-consumer and also markets ready-to-drink dairy-free lattes that are carried by Whole Foods, Albertsons, Walmart and Target. 
We sat down with Emma and Chamberlain Coffee CEO Christopher Gallant at the 2024 Beverage Forum, held last week in Manhattan Beach, California, for a conversation about the brand’s development and growth strategy, why its identity is anchored by love and modernity, and how collaborations with other brands is determined by a set of “filters.”
This episode also features a conversation with Buster Houston, the vice president of national merchandising for supermarket giant Albertsons. Buster offers a deep dive into Albertsons’ merchandising strategy and the “four p’s” that dictate decision-making; how packaging impacts shelf placement and, in turn, generates trial; why slotting fees aren’t as cut and dry as they may seem and how early-stage brands can start a conversation with the retailer.  
Show notes:
0:35: Interview: Emma Chamberlain, Founder & Chris Gallant, CEO, Chamberlain Coffee – Ray makes Emma blush before she and Chris discuss Chamberlain Coffee’s progress at Whole Foods, how the brand is generating velocity at the retailer and how they are attempting to cultivate love for the brand among Emma’s followers. They also talk about how product mix enables them to reach a broader audience, creating a coffee company for modern consumers, convincing Starbucks consumers to try Chamberlain Coffee and why Emma is constantly fascinated by the beverage industry.
14:03: Interview: Buster Houston, VP National Merchandising, Albertsons – Buster riffs on his first name before discussing the complexity and key elements of a successful merchandising strategy. He also talks about the evolution of package design and how it applies to esoteric beverages, what might compel Albertsons to take a flier on a new or innovative brand, the art and science of merchandising, and how the company uses internal and external data to make merchandising decisions. He also explains how brands can “graduate” out of the natural sections of its stores, the reason that he describes slotting fees as part of a partnership with Albertsons and why he encourages founders to email him.
Brands in this episode: Chamberlain Coffee, Starbucks

When the world’s largest retailer launches a private label brand of better-for-you and affordable food and beverage staples, it stands to reason that their customers will benefit. But how will Walmart's new bettergoods brand impact its existing CPG suppliers? The Taste Radio crew weighs in.
Show notes:
0:35: A Terrifying Chameleon. Tipping Protocol. BevNET Gandalf. It’s Yeah. – On location at The Beverage Forum in Manhattan Beach, California, Ray and John share a few highlights from the event, including notable interviews recorded from our makeshift Taste Radio studio. Jacqui and Ray briefly recap Naturally San Diego’s third annual Pitch Slam and how a costumed person scared the living daylights of the competition’s host. Jacqui shares a secret about her shopping habits, the hosts collectively opine on Walmart’s latest opus and Mike is urged to bathe… in lemongrass curry.
Brands in this episode: Loli’s, BAM, Mesa De Vida, Sipwell, Madly Hadley, Chamberlain Coffee, The Free Spirits Co., Banza, Siete Foods, Califia Farms, Honest Kids, Just Ice Tea, Red Boat, Mizu Lab

A bold and carefree woman. A living embodiment of human adventure. A confident explorer known to travel the world atop a moose. Archer Roose, the fictional character that Marian Leitner created to represent her wine brand in name and label design, is all of those things.
One could say the same (except for the moose part) about Elizabeth Banks, the Hollywood multi-hyphenate known for acting roles in the films “The Hunger Games” and “Love & Mercy” and as the director of comedies “Pitch Perfect 2” and “Cocaine Bear.”
Aligned in personality and passion for wine, Elizabeth and Archer Roose formally partnered in May 2021, when she joined the company as a co-owner and Chief Creative Officer. Her arrival came seven years after Marian and husband David Waldman launched Archer Roose, a brand developed to “deliver a better, luxurious glass of wine in a conveniently portable, sensibly portioned, and environmentally conscious package.”
Archer Roose markets six varieties of wine, including Sauvignon Blanc, Malbec, Pinot Grigio and a Bubbly Rosé, each packaged in 250 mL cans and sold individually and in four-packs. The brand is represented in thousands of bars, restaurants and retailers across the U.S., including Target, Sprouts and Total Wine & More. Archer Roose is also the exclusive wine brand on JetBlue flights and in March partnered with Regal Cinemas to bring its Bubbly and Malbec cans into over 100 theaters nationwide.
We recently sat down with Elizabeth and Marian for a conversation about the origins of their relationship and how they built rapport, trust and set expectations for each other;, how they incorporate a sense of adventure, breaking rules and relatable humor into Archer Roose’ marketing strategy; and why entering Target meant being about to swing at a pitch they could hit.
Show notes:
0:35: Elizabeth Banks & Marian Leitner, Co-Owners, Archer Roose – Taste Radio editor Ray Latif and Elizabeth share their love for game show “Press Your Luck,” the reboot of which she hosts, before he compares the relationship between Archer Roose’s co-owners to the film “Fight Club.” Marian explains her desire to create a philosophy around a whimsical logo, how Elizabeth’s vision board helped her identify Archer Roose as a brand that “checked tons of boxes” for her and the importance of optimizing the drinking and pouring experiences. They also discuss Archer Roose’s steampunk aesthetic, how Elizabeth’s college thesis aligned with the brand concept and how doing the dishes at Marian’s house helped cement their friendship. Later, Marian explains how the Archer Roose attempts to incorporate Elizabeth’s personality and humor into its advertising, why they ask their lawyers for forgiveness for some content, the notion that there’s “nothing worse in business than not being able to deliver on your word,” and how they are attempting to change a consistently challenging industry dynamic.
Brands in this episode: Archer Roose, Smartwater, Hendrick’s Gin

In this feature of our sister show BevNET and Nosh's Community Call, seasoned angel investors Nicole Bruno and Gefen Skolnick, alongside Ruth Berhane-Williams, founder of Eritea, who is actively exploring the angel investment landscape. Hear tips for identifying angel investors, understanding their preferences, and nurturing successful partnerships.

Call it the millennial/Gen Z effect. A retro aesthetic is the defining characteristic of modern package design as new brands incorporate the vibe and culture of decades past into product labels. But has the trend made it more challenging for emerging brands to stand out?
Show notes:
0:35: Surfing With Turtles. Zen & Coffee. Exceptional Bounce. Broadway Hell. RoWater. — Mike recalls a reptilian adventure from his vacation, John notes Mexico’s war on sugar and his subsistence on ceviche, Ray’s pre-podcast meal is bereft of functional benefits and Jacqui reads from Urban Dictionary before a whiskey sampling of the rarest variety. With BevNET Live right around the corner, the hosts urge listeners to take advantage of an early registration discount, Jacqui talks about tickets for a hot theater show, Mike marvels at MISE and wonders about whether a famous “Shark” has a new water brand. The hosts rib Ray for his love of laserdiscs and collectively discuss virtues and challenges of modern package design.
Brands in this episode: Tecate, Om Mushroom, La Crema, Justin, Trashy Chips, Graza, Tēthos Wine, Wineo, Not Beer, Budweiser, Liquid Death, Nature’s Garden, Kace Tea, Healtea, RxBar, Celsius