The Bowl Game doing it differently than the rest with Eric Rhodes #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

Alt-streams and interactivity will be front and center during the Barstool Sports Arizona Bowl. Eric Rhodes, VP of Communications, joins us on #Storyteller to highlight how the only bowl game with a non-traditional broadcast partner will be the most widely available game this bowl season. They're taking risks and planning a production that's focused on keeping the audience engaged from start to finish.