56 episodes

This is the Business of Baking podcast with Michelle Green, the small business podcast that’s all about successfully running your own sweet food company without losing your mind. If you’ve ever brought dessert to a party and been told, “You can make a fortune selling those!” then you’re in the right place. This is an honest, straight talking podcast about the highs and lows of being in small business. Fuelled by late nights, crazy client stories and a permanent sugar high we’re going to listen, share and learn our way to sweet business success. Your host is writer, speaker, recovering cake decorator and incurable sweet tooth, Michelle Green.

The Business of Baking Podcast Michelle Green

    • Business
    • 4.5 • 6 Ratings

This is the Business of Baking podcast with Michelle Green, the small business podcast that’s all about successfully running your own sweet food company without losing your mind. If you’ve ever brought dessert to a party and been told, “You can make a fortune selling those!” then you’re in the right place. This is an honest, straight talking podcast about the highs and lows of being in small business. Fuelled by late nights, crazy client stories and a permanent sugar high we’re going to listen, share and learn our way to sweet business success. Your host is writer, speaker, recovering cake decorator and incurable sweet tooth, Michelle Green.

    Where Has BoB Gone?

    Where Has BoB Gone?

    Hey Everyone, I've missed you! In this episode I'm telling you what has happened to the podcast, what's going to happen to it, and I introduce my latest project which I think you'll love. Thank you for your love, support, and listening in! 

    See omnystudio.com/listener for privacy information.

    • 28 min
    Lessons Learned in 2019

    Lessons Learned in 2019

    Welcome to the last episode of season 3, and 2019! In the final episode of last year, I spoke about all the lessons I learned during 2018. Looking back and reflecting on everything that’s happened to me this year, I decided that it would be a pretty good way to end this season’s podcast episodes as well because 2019 has been both the worst and the best year I can ever remember, and I’ve learned such a lot from all I’ve been through. Today, I share my lessons with you in the hope that you will learn something from them too, so listen in, to find out what I learned from 2019.   

     

    I love doing this podcast! It’s great fun and it’s always such a pleasure to get wonderful emails from people all over the world, telling me how much they enjoy listening to the podcast, and saying that I keep them company while they’re mixing buttercream, waiting to pick up their kids, or when they can’t sleep at night. I think it’s very cool that I get to be part of so many of your lives! Thank you for that! And a big thank you to all of you for being part of the podcast and part of my life too! Tune in now, to hear about all the lessons I learned this year.

     

    Show highlights:

     
    This year, I had a pretty rough time with depression. 
    My kids are growing up so fast!
    Our industry has changed a lot. In some ways for the better and, in others, for the worse. 
    My word for this year is ‘phoenix’.
    Trust your instincts.
    I learned that people who tell you “this is your problem” don’t necessarily even know what your problem is.
    Tune in to your inner voice to figure out what’s really going on.
    Consistency will always trump one-hit-wonders.
    I’ve learned to walk every day and I found that consistently forcing myself outside has made a huge difference to my life.
    Getting out makes a huge difference in how you see the world and how you see your troubles.
    This year, I learned that our industry has leveled out a lot.
    Don’t allow other people’s judgment to force you to make changes you don’t want.
    People are more forgiving than you think so it’s okay if you drop the ball sometimes.
    Manifesting works.
    Giving feels good!
    The greatest gifts often come from the worst circumstances.
    We go through different seasons in our lives and some of them can be long and dark.
    The judgment of others should not dictate how you should live your life.

    Links and Resources:

    Christine Kane - www.christinekane.com 

    You can purchase all the different classes I’ve done from The Learning Store, on www.thebizofbaking.com 

    If you enjoyed the podcast this year, please leave a review either on Google Podcasts or on any other podcast listener device that you use. 

    See omnystudio.com/listener for privacy information.

    • 51 min
    Podcast Interview : Tracy Vasquez of Sugar Beez

    Podcast Interview : Tracy Vasquez of Sugar Beez

    Today is an exciting day because I'm interviewing Tracy Vasquez, the owner Sugar Beez, a cookie company that mostly makes really beautiful royal icing cookies. Tracy hails from Wonder Lake, Illinois. She's the mom of five grown-up daughters, and she works full-time as a police dispatcher. She is a very interesting person and her experience has been quite different to that of most of the other home-bakers that I've spoken to on the podcast, so listen in today, to hear Tracy's story.

    Last year, Tracy was approached by a national grocery chain. They asked her to supply their stores in Illinois with her cookies, and then that expanded to include Wisconsin as well. Tracy discovered that she had to obtain a GFSI certification from the Global Food Safety Initiative, to provide supermarkets with her cookies. So for the last year, she has been going through the challenging process necessary to become certified. In today's episode, she talks to us about this process. We also talk about marketing, working full-time, and raising a bunch of beautiful daughters. Tune in now, to find out what Tracy has to do to obtain her GFSI certificate from the Global Food Safety Initiative. 

    Show highlights:
    How this all started for Tracey.
    Why Tracy has never spent money on advertising.
    The benefits of SEO.
    Tracy discusses the conscious choice she made to follow the website and SEO path to make her name known.
    The bulk of Tracy's business comes from Google or Instagram.
    Tracy has accepted that she does her best work under pressure.
    Making cookies brings a good balance to Tracy's life.
    How the supermarket approached Tracy.
    Tracy talks about the arduous process of getting certified.
    Some of the crazy things you have to consider when applying for certification.
    Tracy hired a technical writer to help her understand what she could not understand before. This motivated her to keep moving forward.
    Although it has been pretty costly, Tracy has learned a lot, she's grown, and she's become empowered from doing this process. 
    This process has helped Tracy become faster and more efficient, and her life has really improved as a result.
    Tracy makes custom cookie cutters for every order.
    Tracy offers her advice for going through the certification process as seamlessly as possible.
    All of Michelle's classes are now available online.

    Links:

    To find out about Michelle's classes, go to www.thebizofbaking.com 

    Sugar Beez's website: www.sugarbeez.com 

    See omnystudio.com/listener for privacy information.

    • 56 min
    You Couldn't Pay Me Enough

    You Couldn't Pay Me Enough

    In this week’s episode, Michelle shares an excerpt from her blog and book, The Business of Baking. This article, “You Couldn’t Pay Me Enough”, contains a collection of witty humor, entertaining anecdotes, and a comical simplification of the unfortunately relatable clients that bakers often encounter. 

     

    From the “Do you know who I am?” clients, the “Is she serious right now?” clients, and the “let me ask my husband” clients, Michelle has seen it all. Join Michelle in this episode for a light laugh and advice on how to deal with these terribly relatable situations. 

     

    Show Highlights: 

     
    How Michelle manages clients that aren’t worth the stress 
    Different stereotypes of clients that bakers deal with  
    Experiences Michelle has had with difficult clients 
    Listening to your instincts and not accepting orders that you don’t feel right about 

     

    Links: 

     

    Michelle@thebusinessofbaking.com 

     

    https://thebizofbaking.com

    See omnystudio.com/listener for privacy information.

    • 28 min
    Podcast Interview with Melissa Kelly Hill of Twelve Five Cakery

    Podcast Interview with Melissa Kelly Hill of Twelve Five Cakery

    Is your cake business based in a small town? And, as a result,  are you experiencing problems making it work? Today, I'm very excited to introduce you to someone I have had the pleasure of teaching, who I am now very proud to call my friend, and who has, in my opinion,  a very distinctive artistic point of view. I'm delighted to be interviewing Melissa Kelly Hill today, from the Twelve-Five Cakery, in Hattiesburg, Mississippi. The purpose of Melissa's business is to make magic, and that's where she's headed! Listen in today, as I uncover her secret to running a successful cake business in a really small American town.

    I asked Melissa to share her story today because she's amazing and incredibly inspirational! And although her bakery is based in a very small town (Hattiesburg has only 46 000 people in it), and she's still at the beginning of her journey of owning a shop-front, she's really making it work. In today's episode, she talks to us about what it took for her to finally leave her hectic bakery job, to start a business of her own. And she shares what she's been doing to create her flourishing, fancy, big-city cake business in a very small town in Mississippi. Tune in now, to find out more.

     

    Show Highlights: 
    How Twelve-Five Cakery came to be, and where it's at, currently.
    How Melissa gained bakery experience before starting her own business.
    Owing your own business is liberating, however, it can also be overwhelming.
    Melissa had to teach herself how to bake from scratch.
    After working so hard for so long, Melissa had to figure out who she really was.
    Melissa found it very stressful to work from home.
    Getting shut down by the Health Department. 
    Melissa was following all the rules, except one- advertising on Facebook.
    Running a team comes with a lot of responsibility, so that's why Melissa didn't want to start a retail bakery.
    Melissa recently bought another cake studio from someone else in Hattiesburg.
    Where Melissa's business is currently at.
    Melissa feels as if she's still only operating at ten percent of her creative capability.
    How Melissa gets past the small-town conservative price-points and tastes.
    People are afraid that Melissa is too expensive. Dealing with that is her latest challenge.
    The customer should not dictate what you sell.
    It's not easy for a customer to order a custom cake.
    Figuring out where to go with chocolate...

    Links:

    Twelve-Five Cakery - https://www.twelvefivecakery.com/ 

    See omnystudio.com/listener for privacy information.

    • 1 hr 12 min
    Things I Didn't Expect About Being In Business

    Things I Didn't Expect About Being In Business

    Have you been noticing how the face of our industry is changing? And have you seen how many businesses have been pivoting recently? My life has also changed a lot in the last year. My second book is already in the making, and although traveling to teach has been a really big part of my life for a very long time, I've decided not to do that this year. And, looking at my business, I've been making decisions about what to do with The Business of Baking, going forward into the future. 

    Pivoting happens a lot in business. And, recently, it happened to me. I finally made the decision to crack open the vault, so I've been spending time taking all the courses that I've created and made them accessible and affordable. On my website, you will find lots of the amazing things that I've created over the years, which are now available to you. You'll find everything from one-hour Masterclasses on a single topic, to things that are much more involved. Listen in, to find out more.

    Choosing to make these changes in my business got me reflecting on how it was for me when I first started a business of my own. In today's episode, I share with you a list of things that I really didn't expect when I decided to run my own business. Tune in today, to find out about the things that I never anticipated when starting out.



    Show Highlights:
    About my amazing All Access Pass.
    My favorite class is called The thirty Days of Awesome. It was the first thing I ever created when I left the bakery.
    Having to make pivotal decisions can be scary, but it can also be exhilarating and exciting!
    Coping with the push and pull of parenthood when running my business.
    The cost of business was higher than I thought when it came to both money and time.
    The sacrifice that comes with going into business.
    I didn't know that getting clients was going to be harder than I   thought.
    I didn't expect that my family and friends would shy away from being my customers.
    Some people exit themselves from your life when they see you achieving your dream.
    Why I didn't realize how hard it would be to take leaps.
    Doing things yourself doesn't mean that you're getting them done for free.
    I didn't expect to feel as proud of myself as I did when I went into business.
    I struggled to feel my own value when people were condescending to me about my business.
    It's really so important to recognize your value.
    I didn't realize how much perspective I would lose when I started my own business.
    A profound lesson from Maya Angelou.

    Resources:

    www.thebizofbaking.com

    See omnystudio.com/listener for privacy information.

    • 50 min

Customer Reviews

4.5 out of 5
6 Ratings

6 Ratings

Lisa Organ ,

Awesome Podcast

This podcast is great! A ton of info for business starters and just real people, she's entertaining, informative and seriously just fun to listen too! I wrote her an email about a relating funny story and she wrote me back within ten minutes! Totally recommending this podcast!

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