The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners Cary Weston

In this episode of "The ChatGPT Experiment," Cary Weston sits down with Drew McClellan, CEO of Agency Management Institute, to discuss the crucial role of AI in the advertising industry. Recorded in the vibrant French Quarter of New Orleans, this conversation delves into how agencies can embrace AI tools like ChatGPT to enhance their operations, compete effectively, and stay ahead in a rapidly evolving market. Whether you're a small business owner or part of a large agency, this episode offers valuable insights on integrating AI to boost efficiency and innovation.
Step 2: Main Topics Covered
The impact of AI on the advertising industry. Approaching AI with a mindset of abundance vs. scarcity. Practical examples of AI applications in small and large agencies. The importance of experimentation and curiosity with AI tools. Step 3: Key Insights
AI as an Equalizer: Smaller agencies can leverage AI to level the playing field with larger competitors by improving efficiency and expanding capabilities. Mindset Matters: Agencies that adopt an abundance mindset view AI as an opportunity for growth and innovation, while those with a scarcity mindset may fall behind. Experimentation is Key: The current stage of AI development is about exploring possibilities and experimenting with tools like ChatGPT to discover new ways to solve problems and enhance business operations. Step 4: Episode Index
[00:00:00] Introduction: Cary introduces the episode and guest, Drew McClellan. [00:00:23] Conversation Start: Discussing the importance of integrating AI in agency toolsets. [00:02:00] AI in the Creative Industry: How AI is changing the business side of creative agencies. [00:03:00] Meeting Drew McClellan: Background on Drew and the Agency Management Institute. [00:05:00] Benefits of AMI Membership: Personal testimonials and the value of finding a business tribe. [00:08:15] AI as a Threat or Opportunity: Differing perspectives on AI within the industry. [00:12:00] Specific AI Applications: Examples of how small and large agencies are using ChatGPT. [00:20:00] Experimenting with AI: Encouraging businesses to explore and play with AI tools. [00:25:00] Practical Use Cases: Real-world applications of ChatGPT for hiring and difficult conversations. [00:36:00] Expanding Possibilities with AI: Final thoughts on the importance of curiosity and experimentation. Step 5: About The Guest Drew McClellan is the CEO and co-owner of Agency Management Institute, which serves advertising, marketing, PR, and media buying agencies worldwide. He helps agencies run their businesses more effectively by providing tools, resources, and support. Drew is recognized as one of the top voices in marketing and branding and has been featured in major publications like Entrepreneur, New York Times, Forbes, and Wall Street Journal.
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.
Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations.
Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: LinkedIn Newsletter
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear

In this episode of the Chat GPT Experiment Podcast, host Cary Weston engages with Sammy Sweet Spirit, a multi-talented singer, songwriter, and author who utilizes ChatGPT to enhance her creative and everyday activities despite her visual impairment.
The conversation offers an enlightening perspective on the versatile uses of AI tools like ChatGPT in personal and professional realms, particularly for individuals with disabilities.
Main Topics Covered: Personal Background and Challenges: Sammy shares her life story, emphasizing her early birth and subsequent blindness. Utilization of ChatGPT and Other Technologies: Insights into how Sammy uses ChatGPT and the "Be My Eyes" app to navigate and create more effectively. Impact of AI on Life and Work: Discussion on how AI technologies have transformed Sammy's approach to music and writing. Perceptions and Misconceptions of Blindness: Sammy addresses common stereotypes and provides education on the capabilities of visually impaired individuals. Key Insights: Adaptive Use of Technology: Sammy illustrates how she adapts various technologies, including ChatGPT, to overcome the challenges posed by her blindness, turning potential obstacles into tools for creative and practical solutions. Educational Perspective on Blindness: Through her personal experiences, Sammy educates listeners on the reality of living as a blind individual, challenging common misconceptions and highlighting the normalcy and potential of lives lived differently. AI as an Empowering Tool: The discussion reinforces the idea of AI as a significant empowering tool that can transcend traditional limitations, providing new ways for individuals with disabilities to engage with the world and express themselves creatively. Episode Index: [00:04:00] Introduction of Sammy Sweet Spirit as a guest. [00:06:10] Sammy shares her origin story of being born prematurely. [00:12:10] Discussion about using Chat GPT and Be My Eyes for visual assistance. [00:18:20] Sammy discusses using Chat GPT as a Google alternative for quick information. [00:22:50] How Chat GPT provides personalized assistance recognizing Sammy's blindness. [00:25:10] Sammy explains how she uses Chat GPT to assist with her writing and editing. [00:27:20] Discussion on the misconception of AI replacing human capabilities. [00:30:00] Sammy shares the mission and message of her book. [00:34:10] Sammy discusses the importance of conversation and understanding different perspectives. [00:37:30] Closing remarks and promotion of Sammy's book and music. About The Guest Sammy Sweet Spirit is an artist and author who, despite being blind, has developed unique methods to utilize technology for personal and professional growth. Her work, including music and literature, focuses on bridging the gap between different life experiences and fostering understanding and connection.
Connect with Sammy here: https://www.sammysweetspirit.com
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious”

In this episode of the ChatGPT Experiment podcast, host Cary Weston explores the dynamic world of custom GPTs designed to cater to specific tasks. Through sharing his own experiences and learnings, Cary aims to equip listeners with the knowledge needed to effectively use and customize GPTs for more efficient and targeted outcomes, making this episode especially beneficial for those curious about optimizing their interactions with AI tools.
Main Topics Covered:
Overview of custom GPTs and their applications Insights from past episodes on using and setting up GPTs Practical demonstrations on creating, refining, and utilizing custom GPTs for various tasks including document generation and editing Key Insights/Takeaways:
Customization is Key: Custom GPTs allow for tailored interactions and outputs, making them highly efficient for repeated tasks and specialized content creation. Iterative Refinement: Continuously refining the setup and feedback of a custom GPT enhances its effectiveness and accuracy, emphasizing the importance of detailed, specific instructions and feedback. Practical Applications Enhance Efficiency: Cary shares real-world applications of custom GPTs, demonstrating their utility in generating structured outputs such as recap memos and show notes, significantly speeding up routine tasks. Episode Index:
00:00 - Introduction and personal anecdotes 01:00 - Introduction to custom GPTs 03:40 - Insights from past episodes on GPT usage 08:00 - Basic setup and configuration of custom GPTs 14:00 - Practical applications in creating recap memos 17:20 - Using custom GPTs for generating podcast show notes 19:00 - Tips on creating content outlines 23:50 - Discussion on authentic content creation 26:00 - General tips on custom GPT usage 28:00 - Specific customization tips 30:00 - Editing and feedback strategies using custom GPTs 33:00 - Additional insights on refining GPT setups 36:00 - Real-world applications for content creation 39:00 - Using frameworks to guide GPT setup 42:00 - Encouraging community interaction and feedback ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/



 
 


 

 










 
 

In this episode of 'The ChatGPT Experiment', host Cary Weston sits down with Evan Walker, a solo practice attorney from San Diego who's innovating within the conservative legal field using AI, particularly ChatGPT. This discussion unveils how Evan leverages AI to enhance efficiency and effectiveness in his legal practice, challenging traditional approaches and offering a fresh perspective on AI's potential in law.
Main Topics Covered
Overview of Evan's legal practice and his pioneering use of AI. Practical applications of ChatGPT in legal research, case preparation, and client communication. Strategies for integrating AI tools to streamline legal workflows. Key Insights
Innovative AI Use in Legal Practice: Evan details how he uses ChatGPT for various legal tasks, including role-playing to prepare for cases and creating legal documents, showcasing AI's versatility beyond basic tasks. Overcoming Industry Skepticism: The episode explores how AI can be embraced in traditionally conservative fields like law, demonstrating through Evan’s experience that skepticism can be countered with practical, beneficial results. Efficiency and Cost-Effectiveness: Listeners will learn how AI tools can significantly reduce time and costs involved in legal processes, such as researching case law and preparing for depositions. Episode Index
[00:00:00] Introduction and guest background [00:03:56] Start of interview with Evan Walker [00:04:44] Evan's professional background and introduction [00:06:09] Transition to solo practice discussion [00:08:04] Introduction to using ChatGPT in legal practice [00:10:53] Practical applications of ChatGPT in a solo legal practice [00:13:03] Preparing legal documents with ChatGPT [00:16:18] Efficiency gains in legal practice using AI [00:18:00] Discussion on AI interest among lawyers [00:20:20] Promotional pitch for a CLE course on ChatGPT for lawyers [00:22:15] Legal case analysis using ChatGPT [00:25:43] Benefits of using ChatGPT for legal writing and argumentation [00:27:54] Using AI for role-playing in legal scenarios [00:32:27] Privacy and security considerations in using AI [00:35:08] Enhancing legal writing and communication with AI [00:37:23] Use of AI in preparing for depositions and expert witness analysis [00:39:44] Concluding remarks and advice for beginners in AI   About The Guest Evan Walker is a solo practice attorney based in San Diego, specializing in personal injury and property damage cases. He is an early adopter of AI technology, specifically ChatGPT, to enhance the operational efficiency of his practice.
Evan's Website: https://www.evanwalkerlaw.com
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

This is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses.
I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts.
Main Topics Covered:
The impact of AI on entrepreneurship and business startups. Real-world applications of chat GPT in businesses of all sizes. The role of chat GPT in academia and its integration into the classroom. Key Insights:
Chat GPT can significantly reduce the time and resources needed to bring business ideas to market. Large corporations and startups alike are exploring the benefits and challenges of integrating chat GPT into their operations. In educational settings, chat GPT is being used as a teaching tool to prepare students for a tech-forward world, offering a blend of challenges and opportunities for learning.  Episode Index:
Introduction to the episode's theme: [00:00:00] Conversation with Jason Harkins on AI and entrepreneurship: [00:07:40] Discussion on chat GPT in business and innovation: [00:14:10] The role of chat GPT in education and classroom settings: [00:26:10] Jason Harkins' insights on the future of AI in entrepreneurship: [00:32:30] Practical advice for beginners interested in chat GPT: [00:36:10] About The Guest: 
Dr. Jason Harkins is the Executive Dean of the Maine Business School and the Founder of Scratchpad Accelerator, the first seed-stage entrepreneurial accelerator in New England North of Boston. He received his Ph. D. from the Price College of Business at the University of Oklahoma and an MBA from the University of Missouri, and he has been engaged in numerous entrepreneurial ventures, starting up companies, consulting for numerous firms across Maine, and serves on the Board of Directors for for-profit and non-profit companies in the entrepreneurial space. He passionately believes in the opportunities for entrepreneurial leaders and entrepreneurship to transform Maine, the country, and the world!
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services.
Main Topics Covered
The psychology behind competing on price and the guilt of charging more. Strategies for using ChatGPT to enhance customer understanding and willingness to pay. Building an audience profile to better target ideal customers. Developing and answering browsing and buying questions to educate prospects. Practical exercises and prompts for implementing these strategies. Key Insights/Takeaways
Understanding Overcomes Price Sensitivity: Educating your audience about the value and uniqueness of what you do can shift the focus from price to value, reducing price sensitivity. ChatGPT as a Strategic Partner: Utilizing ChatGPT for content creation can significantly improve how you communicate your business’s value, making it an invaluable tool for overcoming the challenges of price competition. Actionable Steps for Immediate Application: The episode provides clear, actionable exercises that any business owner can immediately apply, using ChatGPT to refine their marketing message and better address their audience's needs. Episode Index
Introduction and topic overview: 00:00:00 The problem with competing on price: 00:02:20 How ChatGPT can help: 00:04:50 Building your audience profile: 00:12:20 Developing browsing and buying questions: 00:20:50 Crafting answers and implementing the strategy: 00:24:30 Wrap-up and final thoughts: 00:35:00 ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear