The Community-Led Growth Show Joel Primack

Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)



In this episode, Mark shares:


What the term “event-led” really means
The many forms events can take: user groups, webinars, etc.
Why events are one of the most impactful methods of marketing
Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
How setting clear goals for community events allows for better measurement and more meaningful KPIs



Additional Links:


Follow Airmeet on LinkedIn

Guest: Ashley Dodge, VP of Community at Copado



In this episode, Ashley discusses:


How she came to lead Community for such a technical company without a technical background
Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic
How her team created programming to build relationships and engagement retroactively after membership grew overnight
Copado’s community-led conference that highlights the work and wins of their members
The unexpected success of the community’s Testing Buddies program
How measurement expanded from education metrics to cost-reduction and revenue-related metrics.



Additional Links:


Follow Copado on LinkedIn

Guest: Tali Leibowitz, Head of Community at Agave Health



In this episode, Tali talks about:


Determining where to hire and what to hire for (spoiler alert: soft skills!)
Hiring and managing from non-traditional Community Management backgrounds
Unbiased hiring methods
Balancing personality types in the team’s makeup
Taking a listening-first approach and managing with trust
Developing team members through human-first conversations, “I am remarkable” sharing sessions, and celebrating wins and lessons learned
Community trends in AI and data analytics



Additional Links:


Follow Agave Health on LinkedIn

Guest: Evan Hamilton, Director of Community at HubSpot



In this episode, Evan chats about:


Assessing career opportunities for Community professionals growing in seniority
Determining whether a Community role’s compensation range and package are fair 
The SPACES model for measuring program impact and the parts he finds most compelling
The value of tracking ROI, even when it’s imperfect
How community is stepping into a space where traditional marketing and advocacy are faltering
How he’s watching with interest as communities take on other formats, including VR



Additional Links:


Subscribe to Evan’s newsletter: Community Manager Breakfast
Follow HubSpot on LinkedIn

Guest: Emily Lonetto, Director of Community at Webflow



In this episode, Emily opens up about:


Why Webflow set aside $10 Million for their Community Grants Program
How they track value in a way that promotes ongoing investment in grants and some of their biggest wins
How the Webflow community experiments with personas, segmentation, and triaging product feedback
The importance of building bridges as a community team supporting PLG initiatives
Her excitement for trends in sentiment data, co-creation, and community as a strategic function within companies



Additional Links:


Follow Webflow on LinkedIn

Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)



In this episode, Justin covers:


The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
How and why his team maintains the community’s separation from brand and sales
What led him to start incorporating silliness and fun into community conversations
How he partners with influencers and thought leaders to bring value to the community
The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle



Additional Links:


Follow Revenue Circle on LinkedIn
Follow Demandbase on LinkedIn