17 episodes

Welcome to the Competitive Enablement Show. On this podcast you'll find innovative strategy, tangible advice and tactics that work from the best competitive intelligence experts in the industry. Join Adam McQueen to learn how you can build a competitive program that impacts the bottom line.

The Competitive Enablement Show Klue

    • Technology
    • 5.0 • 1 Rating

Welcome to the Competitive Enablement Show. On this podcast you'll find innovative strategy, tangible advice and tactics that work from the best competitive intelligence experts in the industry. Join Adam McQueen to learn how you can build a competitive program that impacts the bottom line.

    Enabling Product Teams With Competitive Intelligence and Earning a Strategic Voice at the Leadership Table | Fiona Finn, Unbounce

    Enabling Product Teams With Competitive Intelligence and Earning a Strategic Voice at the Leadership Table | Fiona Finn, Unbounce

    Adam McQueen is joined by Fiona Finn, Director of Product Marketing at Unbounce, to talk about how she scaled the influence of Unbounce's competitive program across different teams in the organization. 
    Fiona shares her best practices for a phased approach to building a competitive process, hot tips on how to get leadership and cross-functional partners to buy in, and how the product and UX teams at Unbounce weave competitive intelligence into everything they do. 
    For even more insights from industry leaders, then come joins us for Klue’s first-ever Competitive Enablement Summit on October 27 and 28.

    Timestamps:
    00:01:10 | The Unbounce Competitive Program story 
    00:03:00 | Building your competitive program
    00:15:40 | Partnering with teams other than sales
    00:27:15 | Increasing your Competitive Program’s visibility within the organization
    00:32:40 | Getting leadership to buy in

    • 36 min
    How to Succeed as a Competitive Team of One | Mark Balkenende, Matillion

    How to Succeed as a Competitive Team of One | Mark Balkenende, Matillion

    Adam is joined by Mark Balkenende, Sr. Director of Product Marketing at Matillion, to share the biggest lessons he's learned about succeeding as a competitive team of one.
    In this episode, Mark shared who he prioritizes first when starting his competitive enablement program, the secret sauce behind creating quality battlecards, and how to use data to prove the output of your efforts.
    For more competitive content, check out Klue's inaugural 'Competitive Enablement Summit' on Oct. 27&28. 

    • 22 min
    What Does it Take to Differentiate? | James Doman-Pipe, Remote

    What Does it Take to Differentiate? | James Doman-Pipe, Remote

    Adam is joined by James Doman-Pipe, Sr. Product Marketing Manager at Remote, to talk about why many companies fail to stand out from their competitors.
    In this episode, James shared some of his best and worst stories of trying to differentiate in the market when launching a product, the lessons he learned from these experiences, and what it takes to actually stand out in a crowded market full of competitors.
    Follow James' newsletter 'Building Momentum' here, it's a must-read for any PMMs.
    Keep your eyes peeled for Klue's inaugural 'Competitive Enablement Summit' on Oct. 27&28. Save the date, and more information will be out soon!

    • 43 min
    The Secret to Scaling your Competitive Program | Clara Smyth, Slack

    The Secret to Scaling your Competitive Program | Clara Smyth, Slack

    Adam is joined by Clara Smyth, Sr. Product Marketing Manager at Slack, to talk about her experiences launching and scaling different competitive enablement programs in her career.
    In this episode, Clara shared why internal trust is critical for your competitive program to succeed and how she achieves this at Slack, what pillars she established during her time at iCIMS to scale their competitive program, the biggest lessons learned in her career, and Clara also spills the beans on what really gets the exec’s attention when sharing competitive briefs.
    Keep your eyes peeled for Klue's inaugural 'Competitive Enablement Summit' on Oct. 27&28. Save the date, and more information will be out soon!

    • 43 min
    The Intelligent Path to Revenue | Udi Ledergor, Gong & Jason Smith, Klue | The Marchitect Podcast

    The Intelligent Path to Revenue | Udi Ledergor, Gong & Jason Smith, Klue | The Marchitect Podcast

    In this episode of The Marchitect podcast, Udi Ledergor, CMO at Gong, and Jason Smith, CEO at Klue,  share their approaches to interlocking sales and product marketing.

    They also get into how to build organizational alignment from the top-down, why product marketing must work with sales in order to create the best messaging for them, and Udi's aspirations to become a magician!

    • 30 min
    Launching and Scaling a Competitive Enablement Program Effectively | Product Marketing Life

    Launching and Scaling a Competitive Enablement Program Effectively | Product Marketing Life

    Tamara Schebel, VP of Product at Klue, joined the Product Marketing Life podcast to talk about the best ways to start and scale your competitive enablement program.

    In the episode, Tamara shares how to put together a 'competitive plan' before launching your program, where to begin finding information, and why earning sales trust and executive support is essential when scaling your efforts.

    Don't forget! Save the date for Klue's 'Competitive Enablement Summit' on Oct. 27&28. There'll be plenty more information on this soon.

    • 44 min

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