The Digital Glue Podcast Crystal Kordalchuk, CEO of Virtually Untangled

“Success is no accident. It’s hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing.” ~ Pele Welcome to Episode 100: Celebrating 100 Digital Untangling Episodes We’ve been talking a lot over the past through years through the hub of our virtual home, The Digital Glue podcast … And today, we’ve reached a major milestone -- its our 100th “untangling” episode today! This is a significant achievement for any podcast, and it's a t...

“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” Welcome to Episode 99: Becoming A Thought Leader ... Leadership is the ability to inspire people to reach a common destination. It is the wisdom to see the challenges and obstacles that are placed in the way and know that you can get around them. You may not know how or when, but you honestly believe deep down in your heart of hearts that you know you can g...

“Tell your brands real story, not it’s highlight reel.” Welcome to Episode 98: The Power Of A Compelling Brand Story ... Every business and everyone behind it has a story. When done well, business storytelling gives a compelling reason for your audience to buy from you. But an exceptionally powerful brand storytelling experience can inspire trust between you and your audience -- and that’s the main end goal we’re wanting you to go for. Why?Because brand trust can be the vital differ...

“Marketing is telling the world that you are a Rockstar, content marketing is showing the world that you are one.” ~ Robert Rose, Author Welcome to Episode 97: Plug n' Play Content Strategies ... As we all know, we are living in the age of information. Yet despite this advantage we’re all still starved for more knowledge. Your audience know what to do when they see your content (if it’s done right!) but in the very same breath, they don’t know what they need to know all because they...

“A bad website is like a grumpy salesperson.” Welcome to Episode 96: 7 Ugly Truths A Pretty Website Can't Hide Websites can have many functions and are typically designed around a particular topic or purpose. Website design is also a collaborative effort with the main goal being a finished product that will effectively communicate a specific message and create productive interactions with the intended target audience. Think of things this way … your website is the center of your dig...

“People are hurried. The average person worth cultivating has too much to read … They are not going to read your business talk unless you make it worth their while and let the headline show it.” ~ Claude Hopkins Welcome to Episode 95: Capturing Pain Points With A Great Headline! Let’s be honest for a moment here … We all want to be seen and heard. It is gratifying, empowering, and makes us feel valued. We want others to get who we are and to hear our ideas and valid arguments, even ...