The Floral Hustle Jeni Becht

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reach your ideal clients through strategic partnerships.
Episode Highlights:
Marketing Investments: Discover why investing your marketing dollars wisely can yield better results than traditional wedding fairs. Jen explains the importance of targeting venues and planners who are already in front of your ideal clients.Preferred Vendor Strategy: Learn how participating as a preferred vendor at venues can position you as an expert and attract clients who value your expertise and experience.Wedding Planner Relationships: Jen shares her top tips for building relationships with wedding planners, including:Interacting with planners on social media.Sending personalized messages and direct interactions.Utilizing snail mail for a unique and memorable touch.Hosting virtual coffee meetings to build rapport.Marketing Materials: Tips for creating impactful marketing materials like postcards and gift boxes to send to potential wedding planner partners.Styled Shoots: Understand the benefits of collaborating on styled shoots with planners to showcase your work and build relationships.Planner Patrol: Learn how to keep track of potential planners to collaborate with by organizing and saving their profiles for future outreach.Professionalism and Follow-Up: Emphasize the importance of professionalism in all interactions and follow-up communications to build long-term relationships with planners.Key Takeaways:
Strategic marketing investments can lead to higher-quality leads and clients who value your services.Building relationships with wedding planners can significantly impact your business by connecting you with clients who have larger budgets and a greater appreciation for floral design.Consistent, meaningful interactions and thoughtful follow-ups are crucial for establishing and maintaining professional relationships.Thank you for tuning in to the Floral Hustle podcast! We hope these tips help you attract more wedding clients and grow your floral business. Have an amazing, flower-filled weekend!

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just starting out, these insights are designed to help you grow your business and find success.
Episode Highlights:
Introduction: Jen discusses the crucial role of consistency in achieving success in your floral business and personal life. (00:00:02)Consistency in Daily Life: How consistency has helped Jen with her daughter’s development and personal affirmations. (00:01:08)Sunday Night Prep: Jen's weekly routine to plan and organize her week, ensuring a smooth and productive schedule. (00:02:07)Measuring Progress: The importance of tracking your efforts and results to stay motivated and see your growth. (00:06:10)Chipping Away at Tasks: Breaking down large projects into manageable tasks using tools like Trello for consistent progress. (00:08:02)Keeping Promises to Yourself: How maintaining commitments to yourself boosts your confidence and drives success. (00:10:37)Motivation and Mindset: Tips on how to push through challenges and keep moving towards your goals. (00:11:37)Key Takeaways:
Plan Your Week: Utilize a weekly prep routine to organize your tasks and ensure consistency.Track Your Progress: Create dashboards or scorecards to measure your social media, website metrics, and business growth.Break Down Projects: Use project management tools like Trello to divide large projects into smaller, manageable tasks.Keep Promises to Yourself: Building self-trust by honoring commitments you make to yourself.Stay Motivated: Embrace a growth mindset and push through challenges with determination.Resources Mentioned:
Trello Episode: Learn more about how to use Trello for project management in our dedicated episode.Evernote App: Organize your thoughts and tasks with this handy app.Connect with Us:
Instagram: Follow us for more tips and inspiration @‌FloralHustlePodcast

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly.
Key Highlights from This Episode:
Declining Clients Tactfully: Learn how to say no to potential clients in a manner that is both professional and kind, avoiding potential backlash and maintaining your brand’s positive reputation.Handling Mismatched Aesthetics: Discover strategies for communicating with clients whose vision doesn’t align with your floral design style without diminishing their ideas.Addressing Budget Constraints: Gain tips on how to discuss budget limitations with clients, ensuring they understand the constraints and compromises involved without feeling dismissed.Navigating Family Pressures in Cultural Weddings: Hear about Jen’s personal experiences with cultural wedding pressures and learn strategies to assert your professional boundaries.Managing Low Budget Requests: Find out how to manage expectations for clients with limited budgets who desire extensive floral arrangements, including practical advice on steering them towards more realistic options.Utilizing Tools like ChatGPT: Jen discusses how leveraging AI tools like ChatGPT can aid in crafting well-worded responses to tricky situations, saving time and reducing stress.Live Coaching Series - Business Breakthroughs: Learn about the new series where Jen offers live coaching to help florists tackle their business challenges, providing real-time solutions and advice.Invitation to Listeners: If you're facing difficult conversations in your floral business or need help navigating business challenges, Jen invites you to join the Business Breakthroughs series. Apply through the link in the show notes for a chance to receive live coaching on the podcast!
Final Thoughts: Jen wraps up the episode by encouraging all floral business owners to approach difficult conversations with confidence and tact. Remember, every challenging interaction is an opportunity to refine your communication skills and strengthen your business.
Stay Flower-Powered! Thank you for tuning in. Don’t forget to subscribe for more insightful episodes aimed at helping you thrive in the floral industry. Have a flower-filled day!
Subscribe to the Floral Hustle Podcast for more tips on growing your florist business, and don’t miss out on the opportunity for live coaching by applying through the show notes link.

Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies.
What You’ll Learn:
Assessment Techniques: Strategies to gauge and measure the success of holiday sales and promotions.Documentation Importance: The significance of documenting every detail from holiday sales to better prepare for future events.Analytical Tools: How to use your website analytics and sales data to make informed decisions.Feedback Utilization: The role of continuous feedback in refining offerings and improving customer satisfaction.Planning Ahead: Tips on using past data to forecast and strategize for upcoming holidays.Key Moments:
00:00: Introduction to post-holiday business assessment01:32: Overview of the holiday wrap-up guide available at http://thefloralhustle.com/holiday03:35: Real-life experiences and insights on how specific products performed during Mother's Day05:47: The pitfalls of not documenting business activities and the advantages of having a structured plan07:01: The importance of web analytics in evaluating marketing effectiveness08:10: Strategies to increase web traffic and sales through targeted online advertising09:01: The benefits of immediate post-event analysis to capture accurate insights10:08: Encouraging feedback from team members to improve future holiday preparationsResources Mentioned:
Holiday Wrap-Up Guide - A comprehensive resource to help florists analyze and plan their holiday strategies.Call to Action: Download the free Holiday Wrap-Up Guide from http://thefloralhustle.com to start setting up your next holiday for success. Let Jeni help you transform your floral business insights into actionable strategies.
Closing: Thank you for tuning in to the Floral Hustle Podcast. Remember to follow us for more insights on growing your floral business effectively. Have an amazing flower-filled day!

Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive in as Jeni shares her firsthand experiences and practical tips to enhance your marketing effectiveness.
What You'll Learn:
Analyzing Marketing Effectiveness:Importance of tracking and analyzing website analytics.How to assess the value of different marketing channels including bridal associations, directories, and digital ads.Website Analytics Deep Dive:Understanding key metrics like impressions, click-through rates, and conversion metrics.How to interpret and use data from tools like Google Analytics and Wix reporting.Social Media Strategies:The significance of consistent posting and audience engagement on platforms like Instagram.Tips for increasing reach and following, and the patience required to see results.The Role of Networking in Marketing:Personal stories of how networking has directly impacted business growth.Strategies for making the most out of networking events and collaborations with wedding professionals.Real-world Applications and Results:Case studies from Jeni’s own experiences with different marketing strategies.Discussion on the effectiveness of paid directories and ads in the floral industry.Episode Highlights:
Jeni's Marketing Review: Learn how Jeni evaluated her participation in a local bridal association and the insights gained from website traffic analysis.Marketing Metrics Explained: A breakdown of essential marketing metrics that every florist should monitor.Long-term Social Media Impact: Insights into the gradual yet impactful results of consistent social media marketing.Effective Networking Techniques: How unplanned networking opportunities can lead to significant business advancements.Don't miss out on these valuable insights that can transform your floral business. Tune in now to start mastering the art of marketing in the floral industry. Whether you’re refining your digital presence or strengthening your networking skills, this episode is your guide to more effective marketing and sustainable business growth.

Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth.
Key Highlights:
Building Client Relationships:Learn how to showcase your personality and creativity to forge strong connections with potential clients.Jeni discusses the importance of understanding and adapting to the client’s vision and how it can set the tone for a successful consultation.Expertise in Venue Challenges:Hear how Jeni handles logistical nightmares at complex venues, like the Mall of America, with confidence and expertise.Discover tips for navigating difficult setups and why familiarity with the venue can give you a competitive edge.Consultation Techniques:Jeni shares her approach to consultations, including how to position yourself as the undeniable best choice through confidence and competence.Insights into her closing strategies that help seal the deal with potential clients.Tailoring to Client Needs:Strategies for customizing your floral recommendations to align with both the client’s theme and the seasonality of the event.Anecdotes from recent consultations that illustrate how to adapt suggestions in real-time to meet client preferences.Handling Different Client Personalities:Tips on adjusting your approach based on the client’s personality, from the subdued to the dominant, ensuring a harmonious interaction that leads to positive outcomes.Maximizing Referrals and Repeat Business:Effective follow-up practices that keep you top of mind and encourage referrals.The importance of feedback loops and how they can be used to refine your consultation process and client experience.