[00:00] Welcome to Who Knows You [01:30] What is Answer Engine Optimization? [03:00] "Should we wait and see?" - The fad pushback [05:15] The pattern: How every major technology gets adopted [07:00] What AI is already saying about you Key Quotes: "Visibility is still the goal. It's just wearing a different outfit." "Every single time a technology came along that could save people money and time and replace any form of labor, we eventually all got on board." "The question isn't is AI here to stay? The question is - when AI is asked about you, what does it say?" Resources: Authority Leak Audit - Find out exactly where your positioning is breaking down and what to fix. [ACCESS IT HERE] [08:30] What to do next Transcript: Welcome to Who Knows You, the podcast for experts and founders who are done blending in. Here we talk about authority, AI discovery, and what it really takes to become the go-to in your space. Not just to the people in the room, but to the systems now deciding who gets recommended. I'm Monique Brian. Let's get into it. What's up? What's up, everybody? All right, so I want to talk to you about a call I had recently. I've been doing a lot of reconnecting lately, reaching out to people from my past, people in my audience, letting everybody know where I'm at now because things have shifted. Hello, new podcast. So, some people have been asking me, Mon'nique, do you still do personal branding? And I tell them, brand and authority are at the DNA of everything that I do. I couldn't get away from it if I tried. That has not changed. What's changed is the way I get it out there. It's the chosen instrument called AI. So, the way you get to be out here on repeat while you're sleeping, AI makes that possible. And the way people experience you when you're not in the room is has always been something that I have preached from the hilltops. Now, I'm talking more about visibility in a different way, right? And that way is called AEO, answer engine optimization. So how you're being discovered and being recommended by the systems out here, the AI machines, not just people. That's my new everything because with the time when the times be changing, you change with the times. So visibility is still the goal. It's just wearing a different outfit. So I'm on this call and I could tell pretty quickly that this person was using AI, but like very surface level and a few things like they were doing a few things with Claude here and there and I'm thinking well okay let me share what I've been doing let me show them how I've been helping people build assets that live beyond them that sort of thing so things that can work without you having to be in the room like how do you make these amazing client experiences and as I'm describing it I could feel like the resistance coming up she kept kind of like pushing back a little a little bit and then I then she said something that like totally floored me. She said, "Well, we should probably just wait and see. AI might be a fad and I was like, "What?" Oh, sorry. I was like, "What is going on?" I'm still in shock. So, I almost fell off my chair. So, I'm sure if you went back and like we watched the discovery call, like my face said everything that I didn't say like verbally on the call. So, here's Here's what I want you to know. I am not in the business of convincing anyone. And that's okay. We all are at different places. We are all at different levels of adoption. And wherever you are at on that curve, you are. And there's no shade in any of that. I'm not here to drag anybody one way or the other. But but but if you are still listening to this episode right now, you already know You know, things have shifted and maybe you don't know exactly where it's all going, like none of us do. It's moving way too fast to be definitive in where this is going to land. But you can feel the change in the direction. And here's what history has tells us about the change of the direction. Every single time a technology came along that could save people money and time and replace any form of labor, We eventually all got on board. Some got on board quickly, some got on board way down the line, but it happens every single time. The printing press, electricity, the telephone, the internet, email, the smartphone. Nobody looks back and calls those fads. Because here's how human beings actually work. We resist. We then we debate. We wait. And we see and then then we realize it saves us time and makes us money then we adopt it every time without exception. AI is not different. The only variable is when you get in and this isn't about being an early adopter for the sake of it. It's not about having the latest tools or building the most complicated system. It's about understanding that AI is already in the room. It's already being asked who to recommend. It's already forming an opinion about who you are and what you do based on whatever signal you have out here online. Whether you like it or not, that's exactly who this show is for. So, the question isn't is AI here to stay? The question is When AI is asked about you, what does it say? Boom. That's all I have to say about that, people. Oh my gosh, I almost knocked over my iPad, my my tripod, and the iPod, and and the freaking MacBook. That's it for today's episode of Who Knows You. If this hit close to home, your next app is the Authority Leak Audit. It's a free diagnostic that shows you exactly where your positioning is breaking down and what to fix. First, the link is in the show notes. I'm Monique Brian and I'll see you on the next episode. Who Knows You is hosted by Monique Bryan, brand authority strategist for founders and experts who are done being the best-kept secret in their industry. Take the Authority Leak Audit to find out where your positioning is breaking down and what to fix: [ACCESS IT HERE ] Connect with Monique: Website: moniquebryan.com LinkedIn: Monique Bryan Instagram: @moniquebryan Keywords: brand authority, personal brand strategy, expert visibility, AI discovery, answer engine optimization, AEO, founder brand
