86 episodes

Conversations on the future of manufacturing marketing.

The Kula Ring Kula Partners

    • Business
    • 5.0, 6 Ratings

Conversations on the future of manufacturing marketing.

    Using Blockchain to Secure Your Supply Chain

    Using Blockchain to Secure Your Supply Chain

    A secure supply chain enables consumers to authenticate products at point of purchase, which adds value. Mark Manning, Founder & CEO of iTRACE Technologies, talks about creating a “digital twin” of a product in a blockchain ledger and using the iTRACE app to deter counterfeit production in a manufacturer’s own supply chain.

    • 30 min
    Future-Proof Your B2B Marketing Strategy

    Future-Proof Your B2B Marketing Strategy

    More than most industries, manufacturers know that innovation is key to survival. But what value is placed on marketing efforts during this transition? James Soto, Founder & CEO of Industrial Strength Marketing, talks to Jeff and Carman about how B2B industrial marketers are leading the digital transformation charge and why they need to bring executive leadership on side to foster innovation and explore different brand positions in order to evolve legacy businesses.

    • 35 min
    How to Evolve Your Brand Marketing During COVID-19

    How to Evolve Your Brand Marketing During COVID-19

    COVID-19 has created a huge disruption in marketing, one we haven’t seen since the recession in 2008, says Ryan Carlson, Head of Market Development for Healthjump. He shares insights on how to evolve your brand marketing when your customer base is facing a new reality.

    • 28 min
    How a B2B Manufacturer Pilots Success with ABM

    How a B2B Manufacturer Pilots Success with ABM

    When it comes to creating account-based marketing (ABM) campaigns, more companies are stuck in strategy mode versus putting a program into practice. Fabio Luz, Latin America Media Team Leader and North America Digital Media Strategist at Schneider Electric, shares his account-based marketing pilot process, which helped the company identify target accounts and move them down the sales pipeline.

    • 27 min
    How Podcasting Fits Into a B2B Manufacturing Marketing Strategy

    How Podcasting Fits Into a B2B Manufacturing Marketing Strategy

    Should B2B manufacturers step into the already-crowded podcasting arena? Iris Weeden, Director of Marketing at MacroFab, says the MacroFab Engineering Podcast is the company’s content engine with the added bonus of generating leads and revenue. She shares how the podcast drives traffic and conversions to the website, how they’ve grown to 5,000 downloads per week, and how they choose topics for the podcast and blog.

    • 28 min
    Eight Ways to Get Started With Ecommerce

    Eight Ways to Get Started With Ecommerce

    More manufacturers are moving their business online than ever before and the pandemic has accelerated that timeline. Jeff and Carman present eight different ideas on how you can stand up an ecommerce platform relatively quickly without a large budget and use of resources.

    • 22 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

tom_mclellan ,

Great for Manufacturers

Awesome marketing ideas and growth strategies... Jeff and Carmen are experts and they’ve had a great line up of guests with real insights on b2b marketing.

OneRedCat ,

Must Have For a Marketers Toolbox

It doesn’t matter your industry, The Kula Ring is an exceptional deep dive into how marketing can and should help you move the needle.
Whether you’re a marketer or a business owner, you need to listen up.

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