164 episodes

Conversations on the future of manufacturing marketing.

The Kula Ring Kula Partners

    • Business
    • 5.0 • 7 Ratings

Conversations on the future of manufacturing marketing.

    Creating Better Digital Experiences for Manufacturing Customers

    Creating Better Digital Experiences for Manufacturing Customers

    This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.

    • 39 min
    Building Trust with Manufacturing Prospects Using Video and Text

    Building Trust with Manufacturing Prospects Using Video and Text

    In this week’s episode of The Kula Ring, we talk to John Weiler, SDR Manager at Path Robotics. John talks to us about the fast-paced world of growth, experimentation, and innovation in the VC (Venture Capital) world. This episode dives into how Path Robotics has seen shifts and changes in its operations over the pandemic and how they have overcome those challenges, with a particular focus on their marketing and sales departments.

    John shares his unique approach to how Path Robotics approaches and builds relationships with prospects and customers using texting and video communication. Dive into this episode and learn how Path Robotics is making waves in the artificial intelligence and the industrial automation sector today.

    • 35 min
    Best Practices for Globally-Coordinated Manufacturing Marketing and Sales

    Best Practices for Globally-Coordinated Manufacturing Marketing and Sales

    It’s all about understanding and respecting the nuances between local and global markets to stay agile, shares our latest guest, Ashley Riley, the Director of Global Marketing Campaigns and Content at Nilfisk. In this week’s episode of The Kula Ring, Ashley talks about the power of process and alignment, specifically referencing the RACI setup to keep team members informed and accountable on where they fit into the organization. She dives deeper to talk about how she’s keeping her workforce connected through the power of technology, process automation, and systems to give her team the tools they need to thrive.

    • 35 min
    Manufacturers Need to Integrate Digital Marketing Strategies to Grow

    Manufacturers Need to Integrate Digital Marketing Strategies to Grow

    Brian Baker, the founder of DoDecaHedron Design is our most recent guest on The Kula Ring podcast. He’s worked in the travel industry, spending time at Travelocity, owned an agency, and now has found his way into the building materials industry.
    In this episode, Brian shares how manufacturers should integrate digital marketing solutions into their business. He suggests they align their traditional marketing channels with digital strategies to optimize their brand’s reach which will, in turn, expand their customer base and increase their selling opportunities. Listen in as Brian dives deeper with specific examples of how he’s accomplished it in the past.

    • 33 min
    The Dynamics of Recruiting in an Evolving Marketing Industry

    The Dynamics of Recruiting in an Evolving Marketing Industry

    Jerry Bernhart, the Principal of Bernhart Associates Executive Search, is our latest guest on The Kula Ring Podcast. Jerry started recruiting in the marketing space in the late ’80s, but when the internet interrupted and changed the world, Jerry knew there would be a huge need for marketers so he jumped all-in and focused more on recruiting, working with organizations like HotJobs, and Monster.

    Listen in to our conversation with Jerry, as he shares this 30+ years of knowledge and advice on the best recruiting practices for attracting and retaining top talent, his opinions on remote/hybrid work, and his point of view on the future evolution of the marketing industry.

    • 31 min
    OKR Alignment is Critical for Successful Marketing Strategies

    OKR Alignment is Critical for Successful Marketing Strategies

    Matt Canter, our latest guest on The Kula Ring, dives into the objectives and key results methodology he and his team are applying to their marketing strategies to target and grow Greenfield Global’s four main pillars: customer experience, retention, acquisition, and brand positioning. Matt has a diverse work background with unique experiences in several industries including sports marketing, cannabis, and luxury travel. He’s currently the Director of Marketing at one of America’s largest ethanol producers, packagers, and distributors—Greenfield Global. Listeners will learn how Matt uses automation and efficient systems paired with a deep organizational alignment to achieve Greenfield Globals’s marketing objectives.

    • 37 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

tom_mclellan ,

Great for Manufacturers

Awesome marketing ideas and growth strategies... Jeff and Carmen are experts and they’ve had a great line up of guests with real insights on b2b marketing.

OneRedCat ,

Must Have For a Marketers Toolbox

It doesn’t matter your industry, The Kula Ring is an exceptional deep dive into how marketing can and should help you move the needle.
Whether you’re a marketer or a business owner, you need to listen up.

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