Welcome to The Kula Ring. A podcast made for manufacturing marketers brought to you by Kula Partners. We are forever in pursuit of ideas and perspectives from B2B manufacturing marketing leaders. Bringing you weekly episodes of thought provoking stories about blazing new trails and overcoming the issues we face everyday.
When B2B Business Masquerades as B2C: Navigating a Post Pandemic Landscape
This week on The Kula Ring, we pulled up a comfy chair with Evan Hargreaves to discuss the changing landscape in the office furniture industry. With so much of the workforce remaining hybrid or at home full time, the B2B furniture space looks a lot different than it has in the past. Evan walks us through how MillerKnoll is handling this new challenge and how they are adopting some inspiration from the sporting goods space to support their efforts. This episode is best enjoyed in a very nice chair.
Changing the Landscape: Overcoming the Status Quo
Adam Fray, the Senior Director of Global Marketing at Packsize, is on the show this week. We had a chat about challenging the status quo. Packsize offers a new way to think about sustainable packaging and packaging efficiencies. That offering means they are combatting the ‘this is how we have always done it’ mentality. Furthermore, Packsize has recently changed how the marketing department exists within the organization. These two ways of challenging ‘the way it is’ mentality, combine to make an enlightening conversation about change. Plus, Carman becomes a therapist for a minute. What more could you ask for?
First Hand Experience: The What’s What of Manufacturing as a Younger Person
The Kula Ring has discussed staffing issues in B2B manufacturing quite a few times now. However, this week we are sitting down with Hallie Haupt from IQ Manufacturing, she walks us through what it really looks and feels like to be a young person in the B2B manufacturing space. She shares some insight on how IQ has been able to catch some fresh, young talent on their shop floor and some of the difficulties of dealing with some of that older workforce that is so prevalent in the manufacturing space.
Open the Door to Tomorrow: Thoughts on the Future of B2B Manufacturing
Taylor Smith of PSNERGY is on the show this week having a chat with us about getting the next steps that manufacturing can take. We cover the harmonious nature of how sales and marketing can work together in the future. And also tackle some methods to get the youth of today and beyond invested in manufacturing in general. Taylor is a wonderful voice in the space and is bringing some fresh perspectives to us on The Kula Ring this week. Plus, we talk about bowling! Jeff and Carman tell us just how much they know about bowling, which isn’t a lot.
The Cost of Sustainability: From Consumer to Legislator
Jonathan Quinn from Accredo Packaging is on the show this week talking with us about packaging, sustainable packaging. We peel back the layers, as Carman says, on some of the challenges around being sustainable in an industry that is so front and center in the conversation around sustainable practices. Jonathan is a super knowledgeable guy who has been around packaging for, quite literally, his whole life. He has talked to lawmakers and focussed on what consumers truly hold dear. This episode is jam packed with information.
Cracking the Code: The Power of Proper ABM Strategy and Buyer Understanding
This week on The Kula Ring, we are having a chat with Chris Moody from Demandbase. We talk about a lot of stuff! Chris is very knowledgeable in the ABM space and walks us through some of the tools that we can use to get more out of our ABM efforts. If this episode is something you are into and you want to hear more exactly like it, you can catch these three having another chat on Demandbase’s SunnySide Up podcast!
Great for Manufacturers
Awesome marketing ideas and growth strategies... Jeff and Carmen are experts and they’ve had a great line up of guests with real insights on b2b marketing.
Must Have For a Marketers Toolbox
It doesn’t matter your industry, The Kula Ring is an exceptional deep dive into how marketing can and should help you move the needle.
Whether you’re a marketer or a business owner, you need to listen up.