The Logistics of Logistics Joe Lynch

Joyce Brenny and Joe Lynch discuss charity champions: specialized trucking and a mission. Joyce is the CEO & Founder of Brenny Transportation, a Minnesota based trucking company that specializes in the transportation of large, heavy, and bulky items that necessitate specialized handling, equipment, and permits.
Summary: Charity Champions: Specialized Trucking and a Mission In this podcast, we explore the world of specialized trucking with Joyce Brenny, CEO and founder of Brenny Transportation, and discuss her role as president of the St. Christopher's Trucker Relief and Development Fund. Brenny shares insights into her Minnesota-based company, which hauls unique freight like granite for the Smithsonian and steel bases for windmills, and how they support their drivers through transparent lease purchase programs and customized trucks. We also delve into the mission of the St. Christopher Truckers Relief Fund, which provides medical and psychological support to truck drivers in need and promotes initiatives to improve driver health and wellness. Throughout the podcast, Brenny emphasizes the importance of creating a safe and empowering environment for truck drivers and showcases her commitment to improving the trucking industry.
#TMSAElevate
#BrennyTransportation
#StChristopherTruckersFund
About Joyce Brenny Joyce Brenny's trucking career began in 1981 behind the wheel of a semi-truck. She later transitioned to customer service, sales, and leadership roles, eventually founding Brenny Transportation, a Women's Business Enterprise (WBE) in her hometown of St. Joseph, MN, in 1996. A tireless advocate for the industry, Joyce has held numerous leadership positions including the Minnesota Trucking Association Board (first woman trucker Chair), the American Trucking Associations' Safety Policy Committee, and the American Transportation Research Advisory Committee. Currently President of The St. Christopher's Trucker Relief & Development Fund, Joyce has also been recognized by Women In Trucking as a Top Place for Women to Work and Most Influential Woman in Trucking. Most recently, she was nominated for positions on the Federal Motor Carrier Safety Policy Committee, Women of Trucking Advisory Board, and the American Trucking Association Executive Board of Directors. Complementing her extensive industry experience, Joyce holds a Bachelor of Arts degree in Organizational Behavior and Behavior Psychology from the College of St. Scholastica. Driven by a personal mission to create a safe and welcoming work environment for women in trucking, Joyce champions the rights and respect for all professional truck drivers, believing her purpose is to improve the industry for those dedicated to this essential service.
About Brenny Transporation Brenny Transportation was founded in 1996 because Joyce and Todd Brenny wanted to be part of a company that treated people with respect, a company which honored champion character, with a team driven to serve. Brenny’s inception into the trucking world began in a very humble way: in a small rented office in Waite Park, MN with three employees and the power of a big idea. Joyce and Todd wanted to show the trucking world that providing Grand Champion Customer Service in an honest and ethical manner could lead to success, and it has. Brenny’s growth has been adaptable to the needs of their customers. Brenny has grown because of their superior respect for their customers’ needs, as well as honoring the hard work and dedication of their champion team members. Customers and team members never question if Brenny cares. They know that Brenny cares. There are many years of transportation knowledge and experience leading Brenny; experience you can count on. Joyce’s career in transportation began in 1980 and Todd’s began in 1988. Brenny’s Vice President, Bonnie Supan began her career in transportation in 1994. You could say Joyce, Todd and Bonnie are transportation experts. Todd and Joyce both started th

Matt Castriotta and Joe Lynch discuss turning cold outreach into gold. Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide B2B demand generation solutions for logistics sales leaders.





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About Matt Castriotta Matt Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he’s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com). 
About Castriotta Growth Hacking Castriotta Enterprises Growth Hacking creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.
Key Takeaways: Turning Cold Outreach into Gold Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation. They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections. Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams. Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience's minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications. They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments. Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns. They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools. Learn More About Turning Cold Outreach into Gold Matt Castriotta | Linkedin
Castriotta Growth Hacking | Linkedin
Castriotta Growth Hacking
Matt Castriotta | Calendar
The Good Guys Podcast
Episode Sponsor: TMSA TMSA - Transportation Marketing & Sales Association
TMSA ELEVATE - Transportation Marketing & Sales Summit
Building a Freight Sales & Marketing Community | The Logistics of Logistics
Episode Sponsor: Revenova Contact Us | Revenova
The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics
The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Nicole Glenn and Joe Lynch discuss optimizing cold chain while reducing environmental impact. Nicole is the Founder and CEO of Candor Expedite, a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments backed by a trusted carrier network.
Summary: Optimizing Cold Chain while Reducing Environmental Impact In this podcast, Nicole Glenn, CEO and Founder of Candor Companies, shares her insights and experiences from her 24-year journey in the transportation industry. She discusses her company's innovative and sustainable cold chain packaging solutions that maintain frozen or refrigerated temperatures for up to nine days, allowing for more efficient and environmentally friendly shipping. Glenn also delves into the challenges faced by the cold chain industry and how her company's flexible, customizable solutions can help businesses reduce waste, protect their brand, and optimize their supply chain. Additionally, she shares her strategies for growing her business, the importance of educating people and driving change within the community, and her podcast, LLC Ladies Leadership Coalition, which brings together women in the transportation and logistics industry.
 #SustainableColdChain
#InnovativeShippingSolutions
#WomenInLogistics
About Nicole Glenn Nicole Glenn is the Founder and CEO of Candor Expedite, a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments backed by a trusted carrier network. Today, Candor is recognized as a leading certified women-owned business headquartered in Texas – with offices in Illinois and Kansas. Nicole navigated through a series of pivotal operational roles within major transportation brokerage companies, immersing herself in the intricate nuances of freight logistics—the essence of moving cargo. Steeped in the daily challenges that shippers and carriers face, she gained invaluable insights to the major obstacles that define the industry landscape. Nicole embraced and transcended these challenges, swiftly rising through the ranks by mastering the art of sales and her ability to collaborate with external and internal teams. She advanced to senior leadership roles including president — solidifying her status as a driving force in the industry. Nicole built her own team to address the lack of transparency in the industry. With her strong network and excellent industry reputation, it wasn’t long before Candor became a top transportation company. She credits her success with an amazing team who consistently provide superior customer service, real-time updates, and open communication. Always looking for new solutions for her customers, Nicole is excited to launch “Candor Cool Chain”, a new division featuring a unique solution for shipping smaller, refrigerated and frozen packages across the U.S. — all while protecting product quality and safety, reducing wasted capacity, keeping costs under control, and minimizing environmental impact. Nicole is a certified member of The Women’s Business Enterprise National Council, a member of The Expedite Association of North America, Women in Trucking, Women in Manufacturing, and the Transportation Intermediaries Association. She won numerous awards: Supply & Demand Chain Executive Pro’s to Know: Overall Winner; Women in Trucking’s Distinguished Women in Logistics; and Enterprising Women of the Year Champion, a tribute to the world’s top female entrepreneurs. Nicole enjoys giving back to the community and industry. She launched The Ladies Leadership Coalition, a popular podcast designed to empower and celebrate female leaders. Nicole and her hosts amplify the voices of trailblazing women in supply chain and logistics. Nicole received her Bachelor of Arts degree from Northwood University and was recently inducted in

Tom Raftery and Joe Lynch discuss triple bottom line logistics. Tom is an entrepreneur, sustainability expert, technology executive and all-around thought leader. Tom advises logistics and supply chain companies on technology, sustainability, and communications
Summary: Triple Bottom Line Logistics Tom Raftery, a sustainability expert, discusses the importance of triple bottom line logistics in the supply chain industry. He explains how reducing emissions and making operations more sustainable can lead to cost savings and improved profitability. Raftery shares his journey and insights on how companies can achieve a triple bottom line by utilizing forecasting, technology, and optimizing routes and loads. The podcast also explores the transition towards electric vehicles in various segments and strategies for reducing product returns in e-commerce. Raftery emphasizes the need for companies to start their sustainability journey now to remain competitive in the face of increasing pressures from stakeholders and regulations.
#TripleBottomLineLogistics
#SustainableSupplyChain
#ReducingEmissionsInLogistics
About Tom Raftery Tom Raftery is a preeminent Sustainability & Technology Executive, Influential Podcast Host of the highly regarded Climate Confident and Sustainable Supply Chain podcasts, and a recognised Thought Leader. As well as being an influential international keynote speaker Tom is a guest lecturer at the prestigious Instituto Internacíonal San Telmo, board advisor for various startups, and former Global Vice President at SAP. Prior to joining SAP, Tom built a successful career as an independent industry analyst, focusing on the Internet of Things, Energy, and CleanTech, while also serving as a Futurist for Gerd Leonhardt's Futures Agency. With an extensive background in technology and social media dating back to 1991, Tom has co-founded an Irish software development company, a social media consultancy, and the hyper energy-efficient data center, Cork Internet eXchange. Additionally, Tom has made significant contributions to the field of sustainability through his work as an Analyst at industry analyst firm RedMonk, where he led their Sustainability practice for over seven years. His unique blend of expertise and experience makes him a sought-after thought leader in technology, sustainability, and social media.
Key Takeaways: Triple Bottom Line Logistics Learn about the concept of triple bottom line logistics and its importance in the supply chain industry Discover how reducing emissions is crucial for companies to remain competitive and attract top talent Understand the components of the triple bottom line: people, planet, and profit Explore how companies can achieve a triple bottom line by making their logistics operations more sustainable and efficient Learn how forecasting and technology can significantly reduce food waste, saving money and resources Gain insights into the transition towards electrification in the transportation industry, driven by advancements in battery technology and the pursuit of sustainability Discover strategies for making supply chains leaner and greener, including better forecasting, route and load optimization, electric vehicles, and reducing returns Timestamps (00:00:00) Triple Bottom Line Logistics
(00:00:47) Sustainability and Technology in Supply Chain
(00:04:17) Why Sustainability Matters in Logistics
(00:10:14) Defining the Triple Bottom Line
(00:12:10) Sustainability, Supply Chain, and Podcasting Journey
(00:19:20) Sustainable Logistics: Efficiency Drives Profitability
(00:23:56) Reducing Waste in Food Supply Chains
(00:27:41) Fewer SKUs: A Sustainability Advantage
(00:30:32) Reducing Emissions in Logistics
(00:38:51) The Electrification of Transportation
(00:44:22) The Transition to Electric Vehicles
(00:47:24) Electrifying School Buses and Grid Balancing
(00:51:04) Reducing E-commerce Returns with Better Sizing
(00:55:59) Revolutionizing Online Shopping with

Mark Lavelle and Joe Lynch discuss an alternative to UPS and FedEx. Mark is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities.
About Mark Lavelle
Mark Lavelle is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. Mark has over 20 years of experience growing businesses at the intersection of commerce, payments, and internet technology. He’s Co-Founder, Chairman and CEO of Deep Lake Capital. Previously, Mark was SVP of Commerce at Adobe as a result of the $1.7B acquisition of Magento where he was CEO. Other senior leadership roles include eBay, PayPal and Bill Me Later.

About Maergo
Serving the fastest growing brands across retail, Maergo simplifies and expedites small parcel delivery. Offering 1-3 day nationwide service, Maergo accelerates the end-to-end ecommerce & delivery experience through a comprehensive, proven network of providers, and simplifies the challenge many brands face of having to manage multiple carriers. Maergo takes care of it all through a single relationship. We deliver the reliability brands have come to count on, while offering freedom from egregious price increases, hidden accessorial fees, and lackluster support often seen from legacy providers. Topped off by improving time-in-transit and lowering your costs, Maergo is reimagining delivery and changing the way the retailers ship and deliver to their customers.
Key Takeaways: An Alternative to UPS and FedEx Mark Lavelle is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities.  In the podcast interview, Mark and Joe discuss alternatives to UPS and FedEx. Mark’s company, Maergo is one of those alternatives that many fast growing brands are using to simplify and expedite their small parcel shipments. Maergo simplifies and expedites small parcel delivery for the fastest growing brands across retail. They offer 1-3 day nationwide service, accelerating the end-to-end ecommerce and delivery experience. Maergo has a comprehensive network of providers, eliminating the need for brands to manage multiple carriers. They deliver reliability while avoiding price increases, hidden fees, and lackluster support seen from legacy providers. Maergo improves time-in-transit and lowers costs, reimagining delivery for retailers. They drive higher conversion rates by providing a faster delivery experience for brands. Maergo eliminates the need for expensive regional distribution centers and complex carrier relationships. Their network features include pick-ups seven days a week, flexible sortation, eco-friendly use of passenger flight cargo capacity, and diverse last mile partners. Maergo understands that providing a great shipping experience is crucial for brand success. They offer faster, cheaper, and greener shipping options for high-growth brands, reducing carbon emissions and providing an alternative to legacy carriers. Learn More About An Alternative to UPS and FedEx Mark on LinkedIn
Maergo on LinkedIn
Maergo website
Maergo Blog
Maergo Case Studies
Report: The 2022 Peak Network Performance Report
Report: The 2023 Maergo Post-Purchase Consumer Experience Study
UnBoxing with Maergo series

Episode Sponsor: Port X Logistics Is Drayage Just Drayage with Brian Kempisty
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The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, 

Samuel Parker and Joe Lynch discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at DAT Freight & Analytics' Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility.
About Samuel Parker Samuel is the Associate Director for DAT Freight & Analytics’ Shipper segment. This segment is in the growth stage of its evolution, serving large enterprise brands and their Logistics, Procurement and Supply Chain teams. Samuel is an experienced market strategy and product leader with over 10 years of experience in supply chain logistics and innovation, specializing in helping technology companies build high-performing Go-to-Market teams. Experienced in solutions marketing and portfolio development across SaaS, Supply Chain Software, and OEM Hardware. Samuel has his B.A. degree in Marketing Communications from Central College and Masters of Science degree in Corporate Marketing and Organizational Communications from Northeastern University. Samuel is a board member of CSCMP's Rocky Mountain Roundtable and is a Certified Product Marketing Manager (CPMM). He lives in Denver, Colorado with his wife and son.
About DAT Freight & Analytics DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000.
Key Takeaways: DAT iQ: The Metrics that Matter In the podcast interview, Samuel Parker gave a freight market overview based on DAT's database of $150 billion in annual market transactions.
In short, the market has more or less hit bottom, but a recovery will not occur until the first quarter of 2025 - give or take a quarter.   Predicting the freight market is always tough even for DAT, so follow them for the most up-to-date freight market trends and insights. The metrics that matter are from DAT IQ and are summarized below: RateView Analytics: Get the most up-to-date pricing data in the industry based on actual contribution data. Analyze pricing trends and pinpoint seasonal changes with 13-month pricing histories on each lane. Access accurate freight rate forecasts that are over 95% accurate on more than 7 million daily predictions. Gain full visibility into spot and contract rates by viewing average rates paid by brokers and shippers on more than 68,000 lanes. Network Analytics: Understand past, present, and future market conditions. Identify emerging trends, seasonal shifts, and underperforming aspects of your network. Source capacity with precision using supply and demand metrics and forecasts. Uncover cost-saving opportunities by optimizing underperforming lanes or carriers. Build a resilient and diversified portfolio by negotiating with incumbents or efficiently procuring new carriers. Analytics Services: Tap into DAT’s in-house team of subject matter experts for one-time or ongoing engagements. Improve data hygiene with services such as data cleansing and aggregation. Integrate data from any DAT product or service to enhance and centralize internal workflows. Receive custom reporting solutions tailored to your business operations. Learn More About DAT iQ: The Metrics that Matter Samuel Parker | Linkedin
DAT Freight & Analytics | Linkedin
DAT Freight & Analytics | Shippers
DAT | DAT iQ
DAT | Speakers
Freightvine Podcast - DAT