118 episodes
The Media Leader Podcast The Media Leader
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- Business
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.
Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.
Find out more at the-media-leader.com and subscribe to our daily newsletter.
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How to survive Cannes Lions — interviews with media leaders
Flash interviews from the Croisette with media leaders — what's it really like here, what makes it worthwhile for media people looking to sell and ink deals, where are the best parties and how do you stand out?
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Stories (from Cannes Lions) that mattered: 'Meaningful' AI on show, adtech dominance grows
Editor-in-chief Omar Oakes, deputy editor Maria Iu and reporter Jack Benjamin look back on their time at the 2024 Cannes Lions, from the application of "meaningful" AI to the dominance of adtech, from media owner activity to Media Lion winners.
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Cannes' dirty secret + how to bring creative and media together: Heineken, HP, Craft Media debate
As Cannes Lions kicks off, Omar Oakes hosts a debate about the future of bringing creativity and media planning together in advertising, featuring senior decision-makers at major brands and one of the UK's foremost media strategy consultants.
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Stories that mattered this week: Adspend upgrades, fossil-fuel ad bans
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general's global fossil-fuel ad ban proposal and more.
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James Chandler: Digital advertising needs to rediscover joy
IAB UK CMO James Chandler joins Ella Sagar to discuss joy in digital advertising and highlights sessions from Engage 2024, including talks from former UK MD for Twitter Dara Nasr and EssenceMediacom's Geoff de Burca and Lindsey Jordan.
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Stories that mattered this week: Government adspend, M&A, Evening Standard
Reporters Ella Sagar and Jack Benjamin discuss what the pre-election period means for held-up government adspend, recent M&A activity by MediaSense and Mediaplus, and why the Evening Standard has fallen on troubled times.