65 episodes
The Talking Giraffe Appetite Creative
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- Business
We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!
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Connected Packaging Summit 2024 I Stuart McLellan, Mohamed Bassyouny and Zakithi Mncwango: Barriers to Adopting Connected Packaging
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!
🎙 About our Host:
Jenny Stanley → Founder & MD of Appetite Creative
Stuart McLellan → Sales Director, Delga Press
Mohamed Bassyouny → Business Development Manager, SIG Group
Zakithi Mncwango → Marketing Manager
🎙 About the Summit: https://connectedpackagingsummit.com/...
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale. -
Connected Packaging Summit 2024 I Rachel Sheldon and Andrew Manly I Reusability: The Next Frontier in Sustainability
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!
🎙 About our Host:
Jenny Stanley → Founder & MD of Appetite Creative
Rachel Sheldon → Market Development Manager, Greiner
Andrew Manly → Communications Director, AIPIA
🎙 About the Summit: https://connectedpackagingsummit.com/...
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale. -
Connected Packaging Summit 2024 I Gemma Rollason: Data Analytics and Insights from Connected Packaging
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!
🎙 About our Host:
Jenny Stanley → Founder & MD of Appetite Creative
Gemma Rollason → Head of Global Brand Partnerships, Peasy (formerly LitterLotto)
🎙 About the Summit: https://connectedpackagingsummit.com/...
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale. -
Connected Packaging Summit 2024 I Thomas Vollmuth: Unlocking Market Success with Digital Packaging
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!
🎙 About our Host:
Jenny Stanley → Founder & MD of Appetite Creative
Thomas Vollmuth → Head of Brand Owner Management, Koenig & Bauer
🎙 About the Summit: https://connectedpackagingsummit.com/...
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale. -
Connected Packaging Summit 2024 I Ivan Gonzalez I Unlocking Packaging's Green Potential: Insights from Sustainability Leaders
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!
🎙 About our Host:
Jenny Stanley → Founder & MD of Appetite Creative
Ivan Gonzalez → CEO of recycl3r
🎙 About the Summit: https://connectedpackagingsummit.com/...
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale. -
Connected Packaging Summit 2024 I Katie Livesley and Gregor Murray I Unlocking Brand Storytelling Opportunities
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!
📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!
🎙 About our Host:
Jenny Stanley → Founder & MD of Appetite Creative
Katie Livesley → Managing Partner Digital Display, Dentsu UK
Gregor Murray → ECommerce Channel Development Director, DCG
🎙 About the Summit: https://connectedpackagingsummit.com/...
🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.
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