83 episodes

The Unexpected Entrepreneur is a podcast run by Inkpot Creative. The show covers all things web design, business, and entrepreneurship.

The Unexpected Entrepreneur Inkpot Creative

    • Business

The Unexpected Entrepreneur is a podcast run by Inkpot Creative. The show covers all things web design, business, and entrepreneurship.

    Why Every Photographer Needs a Blog

    Why Every Photographer Needs a Blog

    In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about the power of blogging. We talk all about why blogging is important for photographers and the basics of what you need, content ideas, promoting your posts, and more!
    Our links:
    + Get 60 blog post ideas for photographers for FREE!
    + Apply for Back Pocket Blogger to completely hand off your blogging every month.
    + Access the episode shownotes here.
    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
    + Take our FREE website quiz if you're not sure what platform is best for you.
    + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless. 
    + Want to DIY your website? Check out our Showit template shop.
    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
    + Interested in being a guest on our pod? Fill out the form on this page.

    • 22 min
    Signs You are Ready for a Rebrand

    Signs You are Ready for a Rebrand

    Tune into this week's episode where we recap the season and talk all about the signs that you are ready for a rebrand! 
    Our links:
    + Join the waitlist for the Click to Convert Summit May 20th - 22nd
    + Check out the Branding Breakdown and Web Design Workshop courses for photographers where we walk you through how to DIY your own brand and website going through the same process we use with our clients!
    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
    + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members!
    + Get 60 blog post ideas for photographers for FREE!
    + Take our FREE website quiz if you're not sure what platform is best for you.
    + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless. 
    + Want to DIY your website? Check out our Showit template shop.
    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
    + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500.
    + Interested in being a guest on our pod? Fill out the form on this page.

    • 27 min
    Understanding Your Brand's Tone of Voice and Messaging with Sarah Wayte

    Understanding Your Brand's Tone of Voice and Messaging with Sarah Wayte

    Tune into this week's episode where we talk with copywriter and brand photographer Sarah Wayte all about your brand's voice and messaging and the role it plays in your business! 
    About Sarah
    Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter?
    Let that be your inspiration. If I can do it, then really, ANYONE CAN.
    I’ve always been creative, but it took a 20-year career as a paramedic to work out what I really hated doing and a move halfway across the world to finally do the thing I really wanted to do. I’m nothing if a little slow to figure things out ;-) I ran a successful wedding and portrait photography business for almost 8 years alongside my ambulance service life. And Sarah Wayte Creative has been my full-time obsession since 2019.
    English-born with proudly Maltese heritage, I’m an introvert with a fiery, passionate heart (and a tendency to wave my arms around while speaking). Yes, I do say ‘arse’ and yes, I’ll pronounce words in ways that’ll make you giggle. *shrug*
    I’m a cat-Mum to two and wife to a fella who goes with all my madcap ideas. And I’m all about helping you to express your real, honest self through your words and your photos.
    Sarah's links: 
    Website
    Instagram
    Facebook
    LinkedIn
    Free Testimonial Question Template
    Our links:
    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
    + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members!
    + Get 60 blog post ideas for photographers for FREE!
    + Take our FREE website quiz if you're not sure what platform is best for you.
    + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless. 
    + Want to DIY your website? Check out our Showit template shop.
    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
    + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500.
    + Interested in being a guest on our pod? Fill out the form on this page.

    • 24 min
    Selling Through Personality-Packed Copy as a Photographer with Andrea Shah

    Selling Through Personality-Packed Copy as a Photographer with Andrea Shah

    Tune into this week's episode where we talk with copywriter Andrea Shah all about personality driven website copy and tips for writing it yourself. 
    Andrea Shah is a copywriter for wedding pros who want to tell a story about their work that resonates with ideal clients and frames their client experience. Her work combines buyer psychology, brand voice, SEO, and a lot of time spent scrolling through Reddit to discover what your clients really think when planning their wedding. Away from the computer, you'll find her re-watching Veep, working on her TBR pile, and making homemade chocolate-chip banana muffins.
     
    Andrea's links: 
    Instagram 
    Website
    Our links:
    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
    + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members!
    + Get 60 blog post ideas for photographers for FREE!
    + Take our FREE website quiz if you're not sure what platform is best for you.
    + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless. 
    + Want to DIY your website? Check out our Showit template shop.
    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
    + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500.
    + Interested in being a guest on our pod? Fill out the form on this page.

    • 29 min
    Branding Mistakes to Avoid as a Photographer

    Branding Mistakes to Avoid as a Photographer

    In this week's episode, we talk about a few of the branding mistakes that you want to avoid in your business. We dive into creating your brand without strategy, not creating a full brand suite, not using your brand, and more! 
    Our links:
    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
    + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members!
    + Get 60 blog post ideas for photographers for FREE!
    + Take our FREE website quiz if you're not sure what platform is best for you.
    + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless. 
    + Want to DIY your website? Check out our Showit template shop.
    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
    + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500.
    + Interested in being a guest on our pod? Fill out the form on this page.

    • 22 min
    Building a Personal Brand as a Photographer with Maddie Peschong

    Building a Personal Brand as a Photographer with Maddie Peschong

    Tune into this week's episode where we talk with brand photographer and coach Maddie Peschong all about brand photography and why it is key in your photography business. 
    Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.
    Maddie's links: 
    Instagram 
    Take it Personally Podcast
    Website
    Jumpstart Mini Course
    Rebrand
    Our links:
    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!
    + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with all of the club members!
    + Get 60 blog post ideas for photographers for FREE!
    + Take our FREE website quiz if you're not sure what platform is best for you.
    + Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless. 
    + Want to DIY your website? Check out our Showit template shop.
    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.
    + If your website doesn't bring leads, it's not a website, it's a glorified business card. Get in touch with us to get a strategic website booked! Our project rates start at $2500.
    + Interested in being a guest on our pod? Fill out the form on this page.

    • 26 min

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