The Unsure Entrepreneur Roger Pierce

Listen to this episode for expert strategies to win more customers.
 
In this episode of The Unsure Entrepreneur, host Roger Pierce interviews Chala Dincoy, CEO and founder of The Repositioning Expert (Repositioner.com). Chala shares her journey from a successful corporate marketer at companies like Pepsi and Frito-Lay to becoming a sought-after marketing coach who helps B2B service providers reposition their marketing messages to better connect with decision-makers.
 
Chala shares valuable insights into the concept of ‘super niching,’ where she advises businesses to narrow their focus to a specific niche market to differentiate themselves from competitors. She emphasizes that this approach not only makes the messaging more targeted and effective but also positions the business as an expert in solving specific problems. Chala says, "When you're super niched, your messaging conveys that you're an expert in their pain and that you serve nobody else but them.”​
 
Chala also discusses her ‘abundance mindset’ and encourages other entrepreneurs to believe in their value and charge accordingly. She explains that many new business owners underprice their services due to a ‘scarcity mindset,’ but shifting to an abundance mindset can transform their business success. "It's not about diplomas or certifications — it's all mindset. If you believe in your worth, others will too," she advises​​.
 
Website: Repositioner.com
LinkedIn: https://www.linkedin.com/in/chaladincoy/ 
Twitter: @Chala_Dincoy

If you've ever been nervous about clicking the wrong button during a Zoom event, listen up.
In this episode of The Unsure Entrepreneur Podcast, host Roger Pierce interviews Louis Trahan, the owner of Learngistics, a company specializing in corporate in-person and virtual learning experiences.
 
Louis shares his journey from founding Last Minute Training to expanding into corporate learning and virtual events through his current company called Learngistics. He talks about the challenge of organizing virtual events, how nervous people can be online, and the kinds of supports his company provides, including technical checks, event production — and arranging guest speakers and content, if requested. Along the way he shares his thoughts on delighting customers and maintaining high service standards.
He also discusses the urgency of AI readiness for businesses, explaining how AI can transform operations for both small and large enterprises. Louis emphasizes the nimbleness of small businesses in adopting AI, saying, "AI adoption can be a lot easier and quicker than for large enterprises." 
When asked about his advice for aspiring entrepreneurs, Louis recommends doing thorough market research and asking the "right questions" to potential customers before launching a business. 
 
Tune in to hear more about Louis' entrepreneurial path and insights on staying agile and client-focused in the business world.
Visit LearngisticsLinkedIn Profile

In this episode of The Unsure Entrepreneur podcast, host Roger Pierce welcomes Rachel Ott, the dynamic force behind Varga Girl Design, a leading Canadian graphic design firm known for its innovative visual and technical design solutions. 
Rachel shares her diverse background from print to web design, and her journey to becoming one of the top designers recognized by Clutch.co. With a candid look into the challenges and triumphs of entrepreneurship, Rachel discusses the essence of her design philosophy, which is deeply rooted in client satisfaction and tailored services.
 
Rachel provides invaluable advice for aspiring entrepreneurs, emphasizing the importance of adapting to client needs, the impact of receiving honest client feedback via platforms like Clutch, and how such interactions fuel her business’s success. She offers a wealth of knowledge for anyone interested in the intersections of creativity, client management, and entrepreneurship.
 
Visit VargaGirlDesign.com 

In this insightful episode of The Unsure Entrepreneur Podcast, Nate Simpson, owner of Nate Simpson Business Development, joins host Roger Pierce to discuss his transition from a technical expert in fire protection to founding his own company.
Nate delves into the nuances of business development within the architecture, engineering, and construction sectors, offering valuable advice for retaining clients and maximizing profitability. He shares personal stories of overcoming risk aversion and harnessing his technical background to create unique business opportunities, providing listeners with actionable tips for turning entrepreneurial aspirations into successful ventures.
[Visit Nate Simpson Business Development]

This episode of The Unsure Entrepreneur Podcast with host Roger Pierce goes behind the scenes to look at the fascinating start-up journey of Janine Harris, founder of KeyRing Media.
Janine shares her transition from a video production employee to the owner of a successful video production company that collaborates with giants like Toyota and BMW. Discover how Janine transformed her insight into a thriving business, the challenges she encountered, and her strategies for securing and retaining high-profile clients.
Whether you're a new business owner or dreaming of starting one, Janine offers practical advice on the importance of networking, adapting new business models, and maintaining relationships.
(Visit KeyRing Media)

Join host Roger Pierce on The Unsure Entrepreneur Podcast as he engages with Patrick McCaully, founder of Pointman News Creation and a public relations virtuoso. 
 
In this revealing episode, Patrick shares his transformative journey from journalism to the founding of his PR firm, showcasing how a deep understanding of media can lead to groundbreaking campaigns. 
Discover the secrets behind creating newsworthy content, mastering the art of the pitch, and turning mundane information into compelling stories that grab media attention. Patrick also offers invaluable advice for new entrepreneurs, from navigating the shift from traditional employment to entrepreneurship, to innovative strategies for media engagement. Learn how to use humor and creativity to make your mark in the business world. Whether you're in the early stages of your venture or looking to inject new life into your PR efforts, this episode provides essential insights into making impactful connections through media. Tune in to gain practical tips and inspiration from a seasoned expert who knows how to make the media work for you.
Website for Pointman News Creation: https://pointmannc.com/Email Patrick McCaully: patrick@pointmannc.com